UPDATED: El Pollo Loco’s New Holiday Campaign Encourages Inclusivity and Connection

Rhea-AI Summary

El Pollo Loco (Nasdaq: LOCO) has announced a new holiday campaign titled “Kids on Culture”, set to launch on November 2, 2020. The campaign aims to foster community inclusivity through shared dining experiences, featuring a 30-second video with children discussing the significance of cultural traditions. This initiative coincides with the return of three classic holiday dishes inspired by Mexican heritage: Holiday Tamale Bowls, Chicken Pozole Verde, and Mexican Hot Chocolate. The campaign will be promoted through TV, digital, and social media channels.

Positive

• Launch of the inclusive holiday campaign ‘Kids on Culture’ aimed at community bonding.
• Introduction of new menu items inspired by Mexican cultural traditions, enhancing brand heritage.

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• None.

Inspired by Kids, Culture and the Power of Sharing a Meal

COSTA MESA, Calif., Oct. 28, 2020 (GLOBE NEWSWIRE) -- El Pollo Loco, Inc. (“El Pollo Loco” or “Company”) (Nasdaq: LOCO), the nation’s leading fire-grilled chicken restaurant chain will launch its new holiday campaign, “Kids on Culture” on November 2, calling on the community to encourage inclusivity as we bring such a complicated year to an end.

Food is often considered a great equalizer as it crosses political and societal barriers. Food, more than any one contributor, brings people together regardless of background through shared experiences, traditions, and emotions as there is just an innate good feeling about discovering something new to try and enjoying a meal with others.

Anchored in a heartwarming 30-second video, El Pollo Loco’s new holiday campaign features honest and uplifting commentary by kids from different cultural backgrounds about how to bring people together and share culture, tradition, and understanding through food.

“When you share food that’s part of your tradition, you share part of yourself, which leads to greater understanding and ultimately brings people closer together,” said Bernard Acoca, President and Chief Executive Officer at El Pollo Loco. “Who better to express this sentiment than children who bring an innocent and unadulterated view on life.”

As part of the holiday campaign, El Pollo Loco is bringing back three classic holiday favorites inspired by the cultural traditions of the company’s Mexican roots.

• Holiday Tamale Bowls – No taste evokes the holidays like tamales. Enjoy a fresh twist on the traditional dish with El Pollo Loco’s new line of Holiday Tamale Bowls, served on a bed of rice and beans and finished with creamy queso blanco, locally-sourced queso fresco or fresh slices of Hass avocado and chicken tinga. Available in three innovative bowls: Double Tamale Avocado, Crispy Tamale & Chicken Tinga, and Loaded Chicken Queso Tamale.
  
  
• Chicken Pozole Verde – A soulful classic that is perfect for any holiday occasion. Homemade with fire-grilled pollo and tender hominy, slow simmered in a rich broth of tomatillo, garlic, onion and chilies.
  
  
• Mexican Hot Chocolate – A decadent and creamy holiday tradition. Rich Abuelita™ Chocolate, spiced with a hint of cinnamon and vanilla, topped with whipped cream and a dusting of cinnamon sugar.
  

The holiday campaign will be supported across TV, digital, and social media. To view the video, visit El Pollo Loco’s YouTube at www.youtube.com/OfficialElPolloLoco.

About El Pollo Loco
El Pollo Loco (Nasdaq:LOCO) is the nation’s leading fire-grilled chicken restaurant with a mission to bring people together around food, family, and culture in the communities it serves. El Pollo Loco is renowned for its handcrafted L.A. Mex food, an innovative blend of traditional Mexican cuisine and better-for-you eating, that Los Angeles is known for. Since 1980, El Pollo Loco has successfully opened and maintained more than 465 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah, and Louisiana while remaining true to its Mexican-American heritage. El Pollo Loco continues to grow and evolve, nourishing connections to tradition, culture, and one another through fire-grilled goodness that makes us feel like familia. For more information, visit us at www.elpolloloco.com.

Like: www.facebook.com/ElPolloLoco
Follow on Twitter: @ElPolloLoco 
Follow on Instagram: @ElPolloLoco
Subscribe: www.youtube.com/OfficialElPolloLoco
Join Loco Rewards: www.elpolloloco.com/rewards
Join our Team: www.elpolloloco.com/careers

MEDIA CONTACT:
Hannah Gray
Edible
323-206-0800
hannah.gray@edible-inc.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e004d57a-30cf-4910-acda-446eaafccbcc

FAQ

What is the launch date of El Pollo Loco's holiday campaign?

El Pollo Loco's holiday campaign ‘Kids on Culture’ will launch on November 2, 2020.

What dishes are featured in El Pollo Loco's holiday menu?

The holiday menu includes Holiday Tamale Bowls, Chicken Pozole Verde, and Mexican Hot Chocolate.

What is the focus of El Pollo Loco's new campaign?

The campaign focuses on fostering community inclusivity through shared cultural dining experiences.

How will El Pollo Loco promote its holiday campaign?

The campaign will be supported through TV, digital, and social media advertising.

Which company operates El Pollo Loco?

El Pollo Loco is traded on Nasdaq under the ticker symbol LOCO.