El Pollo Loco Celebrates 50 Years of Fire-Grilled Flavor and Community Impact
El Pollo Loco celebrates its 50th anniversary in 2025, marking five decades since its founding in Sinaloa, Mexico in 1975 and subsequent expansion to Los Angeles in 1980. The fire-grilled chicken restaurant chain announces year-long celebrations featuring Loco Friday Drops, offering weekly deals exclusively to Loco Rewards Members, starting with an 8-pc Leg & Thigh Family Meal for $19.75.
CEO Liz Williams emphasizes the brand's commitment to customer appreciation and community service. In response to recent disasters, the company pledges 5,000 meals to first responders affected by the Palisades and Eaton fires, along with monetary donations to the Red Cross. The chain, which began with founder Juan Francisco "Pancho" Ochoa's vision, has grown to nearly 500 locations across seven states.
Following the launch of a new restaurant prototype in Q3 2024, El Pollo Loco plans to introduce new menu innovations throughout 2025, with the first scheduled for late January.
El Pollo Loco celebra il suo 50° anniversario nel 2025, segnando cinque decenni dalla sua fondazione a Sinaloa, Messico, nel 1975 e dalla successiva espansione a Los Angeles nel 1980. La catena di ristoranti di pollo grigliato annuncia celebrazioni che dureranno tutto l'anno, con Loco Friday Drops, che offriranno offerte settimanali esclusivamente per i membri di Loco Rewards, partendo da un Pasto Familiare di 8 pezzi di Coscia e Fondo a $19.75.
La CEO Liz Williams sottolinea l'impegno del marchio verso l'apprezzamento dei clienti e il servizio alla comunità. In risposta a recenti disastri, l'azienda si impegna a donare 5.000 pasti ai soccorritori colpiti dagli incendi di Palisades ed Eaton, insieme a donazioni monetarie alla Croce Rossa. La catena, che ha preso avvio dalla visione del fondatore Juan Francisco "Pancho" Ochoa, è cresciuta fino a quasi 500 sedi in sette stati.
Dopo il lancio di un nuovo prototipo di ristorante nel terzo trimestre del 2024, El Pollo Loco prevede di introdurre nuove innovazioni nel menu nel corso del 2025, con la prima prevista per la fine di gennaio.
El Pollo Loco celebra su 50 aniversario en 2025, marcando cinco décadas desde su fundación en Sinaloa, México, en 1975 y la posterior expansión a Los Ángeles en 1980. La cadena de restaurantes de pollo a la parrilla anuncia celebraciones durante todo el año con Loco Friday Drops, que ofrecerán ofertas semanales exclusivamente para los miembros de Loco Rewards, comenzando con una Comida Familiar de 8 piezas de muslo y cadera por $19.75.
La CEO Liz Williams enfatiza el compromiso de la marca con el aprecio hacia los clientes y el servicio a la comunidad. En respuesta a los recientes desastres, la compañía se compromete a donar 5,000 comidas a los primeros respondedores afectados por los incendios de Palisades y Eaton, junto con donaciones monetarias a la Cruz Roja. La cadena, que comenzó con la visión del fundador Juan Francisco "Pancho" Ochoa, ha crecido hasta casi 500 ubicaciones en siete estados.
Tras el lanzamiento de un nuevo prototipo de restaurante en el tercer trimestre de 2024, El Pollo Loco planea introducir nuevas innovaciones en el menú a lo largo de 2025, siendo la primera programada para finales de enero.
엘 폴로 로코(El Pollo Loco)는 2025년에 50주년 기념일을 축하하며, 1975년 멕시코 시날로아에서 설립된 이후 5년을 기념합니다. 1980년 로스앤젤레스로 확장했습니다. 이 불에 구운 치킨 레스토랑 체인은 Loco Friday Drops를 포함하여 연중 동안의 축하 행사를 발표하며, 이는 Loco Rewards 회원에게 주간 할인을 제공합니다. 첫 행사는 8조각 다리와 허벅지 패밀리 식사가 $19.75에 제공됩니다.
CEO 리즈 윌리엄스(Liz Williams)는 고객 감사 및 지역 사회 봉사에 대한 브랜드의 헌신을 강조합니다. 최근 재난에 대한 응답으로 이 회사는 팔리세이드와 이턴 화재 피해를 입은 1차 구호대원에게 5,000끼니를 지원할 것과 함께 적십자사에 금전적 기부를 약속했습니다. 창립자 후안 프란시스코 "판초" 오초아의 비전으로 시작된 이 체인은 현재 7개 주에서 거의 500개의 매장으로 성장했습니다.
2024년 3분기에 새로운 식당 프로토타입을 출시한 후, 엘 폴로 로코는 2025년 내내 새로운 메뉴 혁신을 도입할 계획이며, 첫 출시 일정은 1월 말로 예정되어 있습니다.
El Pollo Loco célèbre son 50ème anniversaire en 2025, marquant cinq décennies depuis sa fondation à Sinaloa, au Mexique, en 1975 et l'expansion suivante à Los Angeles en 1980. La chaîne de restaurants de poulet grillé annonce des célébrations tout au long de l'année avec des Loco Friday Drops, offrant des offres hebdomadaires exclusivement aux membres de Loco Rewards, commençant par un Repas Familial de 8 morceaux de cuisse et de pilon pour 19,75 $.
La CEO Liz Williams souligne l'engagement de la marque envers l'appréciation des clients et le service communautaire. En réponse aux récents désastres, la société s'engage à fournir 5 000 repas aux premiers intervenants touchés par les incendies de Palisades et d'Eaton, ainsi qu'à faire des dons monétaires à la Croix-Rouge. La chaîne, qui a commencé avec la vision du fondateur Juan Francisco "Pancho" Ochoa, a grandi pour atteindre presque 500 emplacements dans sept États.
Suite au lancement d'un nouveau prototype de restaurant au troisième trimestre de 2024, El Pollo Loco prévoit d'introduire de nouvelles innovations au menu tout au long de 2025, la première étant prévue pour fin janvier.
El Pollo Loco feiert 2025 sein 50-jähriges Bestehen, womit fünf Jahrzehnte seit der Gründung in Sinaloa, Mexiko, im Jahr 1975 und der anschließenden Expansion nach Los Angeles im Jahr 1980 markiert werden. Die Kette von gegrillten Hühnchenrestaurants kündigt ein Jahr voller Feierlichkeiten an, darunter Loco Friday Drops, die wöchentliche Angebote exklusiv für Loco Rewards Mitglieder bieten, beginnend mit einem 8-teiligem Familienessen (Oberschenkel und -keulen) für $19.75.
CEO Liz Williams betont das Engagement der Marke für Kundenschätzung und Gemeindedienst. Als Reaktion auf kürzliche Katastrophen verpflichtet sich das Unternehmen, 5.000 Mahlzeiten für Ersthelfer, die von den Bränden in Palisades und Eaton betroffen sind, bereitzustellen sowie Geldspenden an das Rote Kreuz zu leisten. Die Kette, die mit der Vision des Gründers Juan Francisco "Pancho" Ochoa begann, ist auf fast 500 Standorte in sieben Bundesstaaten angewachsen.
Nach der Einführung eines neuen Restaurantprototyps im dritten Quartal 2024 plant El Pollo Loco, im Jahr 2025 neue kulinarische Innovationen einzuführen, wobei die erste für Ende Januar angesetzt ist.
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Brand Commemorates Five Decades with Deals, Charitable Initiatives and Delicious New Flavors
LOS ANGELES, Jan. 16, 2025 (GLOBE NEWSWIRE) -- El Pollo Loco, the nation’s leading fire-grilled chicken restaurant chain, proudly marks its 50th anniversary. From humble beginnings in Sinaloa, Mexico, in 1975 and eventual move to Los Angeles in 1980, El Pollo Loco has always been committed to flavor, quality, and community. To celebrate the milestone, the brand will kick off a year-long celebration, starting with Loco Friday Drops, consisting of various deals and giveaways announced exclusively on Fridays to Loco Rewards Members. Loco Friday Drops kick off this Friday (1/17) with an 8-pc Leg & Thigh Family Meal for
“We’re looking forward to commemorating this momentous brand milestone by giving back to our fans and community,” said Liz Williams, CEO of El Pollo Loco. “Whether you’ve been with us from the beginning or are new to the table, our customers are at the heart of everything we do.”
El Pollo Loco will also give back to the community it has called home since it arrived in the U.S. market, Los Angeles, throughout the year. In response to the fires that have devastated our communities, El Pollo Loco commits to donate 5,000 meals to first responders and others impacted by the Palisades and Eaton fires and a monetary donation to the Red Cross and other community relief efforts. The brand also plans to contribute to the Alvarado Street neighborhood, home to the first El Pollo Loco U.S. location.
El Pollo Loco’s story began when Juan Francisco “Pancho” Ochoa opened his first restaurant with a simple vision: to share the authentic flavors of his hometown with the world. Five decades later, the brand has grown to nearly 500 locations across seven states, serving millions of customers annually.
While honoring its rich history, El Pollo Loco looks to the future with a modern, new restaurant prototype unveiled in Q3 of 2024. New flavor and menu innovations will also be introduced throughout the coming year. The first of these exciting new flavor innovations is scheduled to hit menus systemwide at the end of the month.
To learn more about El Pollo Loco’s history, visit our website.
About El Pollo Loco
El Pollo Loco (Nasdaq: LOCO) is the nation's leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Recently voted as the #1 “Best Restaurant for Quick, Healthy Food” in USA TODAY’s 10 Best Readers’ Choice Awards, our menu features innovative meals with Mexican flavors made daily in our restaurants using quality ingredients. At El Pollo Loco, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table. Since 1980, El Pollo Loco has successfully expanded its presence, operating more than 495 company-owned and franchised restaurants across seven U.S. states: Arizona, California, Colorado, Nevada, Texas, Utah, and Louisiana. The company has also extended its footprint internationally, with ten licensed restaurant locations in the Philippines. For more information or to place an order, visit the Loco Rewards app or ElPolloLoco.com. Follow us on Instagram, TikTok, Facebook, or X.
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