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El Pollo Loco Gives the Gift of Savings: Over $100 in Holiday Deals for Every Loco Rewards Member

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El Pollo Loco announces its '12 Days of Pollo' promotion, offering over $100 in savings to Loco Rewards members from December 4-15. The campaign features daily deals including BOGO offers, discounted family meals, and the return of Shredded Beef Quesadilla and Classic Beef Tostada. Additionally, the company is extending its 2 for $5 taco deal through the end of the year for app and online orders. The promotion includes various offers such as $5 off $15+ purchases, discounted family meals, double points on taco purchases, and special combo deals.

El Pollo Loco annuncia la sua promozione '12 Giorni di Pollo', offrendo oltre $100 di sconto ai membri di Loco Rewards dal 4 al 15 dicembre. La campagna presenta offerte giornaliere tra cui Offerte BOGO, pasti familiari scontati e il ritorno della Quesadilla di Manzo Sfilacciato e della Tostada di Manzo Classica. Inoltre, l'azienda sta estendendo l' fino alla fine dell'anno per ordini tramite app e online. La promozione include varie offerte come $5 di sconto sugli acquisti superiori a $15, pasti familiari scontati, doppi punti sugli acquisti di tacos e offerte combinate speciali.

El Pollo Loco anuncia su promoción '12 Días de Pollo', ofreciendo más de $100 en ahorros a los miembros de Loco Rewards del 4 al 15 de diciembre. La campaña incluye ofertas diarias como ofertas BOGO, comidas familiares con descuento y el regreso de la Quesadilla de Carne Desmenuzada y la Tostada Clásica de Carne. Además, la empresa está extendiendo su oferta 2 por $5 en tacos hasta fin de año para pedidos por app y online. La promoción incluye diversas ofertas, como $5 de descuento en compras de $15 o más, comidas familiares con descuento, doble de puntos en compras de tacos y ofertas especiales de combos.

엘 폴로 로코는 '12일의 폴로' 프로모션을 발표하며, 12월 4일부터 15일 사이에 Loco Rewards 회원들에게 $100 이상의 할인을 제공합니다. 이 캠페인은 BOGO 제안, 할인된 가족 식사, 그리고 잘게 썬 소고기 퀘사디아와 클래식 소고기 토스타다의 재출시를 포함한 일일 할인 혜택을 feature합니다. 또한, 회사는 앱 및 온라인 주문을 통해 연말까지 2개에 $5 타코 거래를 연장하고 있습니다. 이번 프로모션은 $15 이상 구매 시 $5 할인, 할인된 가족 식사, 타코 구매 시 두 배 포인트, 특별 콤보 거래 등 다양한 혜택을 포함하고 있습니다.

El Pollo Loco annonce sa promotion '12 Jours de Pollo', offrant plus de $100 d'économies aux membres de Loco Rewards du 4 au 15 décembre. La campagne propose des offres quotidiennes comprenant des offres BOGO, des repas familiaux à prix réduit et le retour de la Quesadilla de Bœuf Émincé et de la Tostada de Bœuf Classique. De plus, la société prolonge son offre 2 pour 5 $ sur les tacos jusqu'à la fin de l'année pour les commandes via l'application et en ligne. La promotion inclut diverses offres telles que 5 $ de réduction sur des achats de 15 $ ou plus, des repas familiaux à prix réduit, des points doublés sur les achats de tacos, et des offres combinées spéciales.

El Pollo Loco kündigt seine Aktion '12 Tage des Pollo' an, die vom 4. bis 15. Dezember über $100 an Einsparungen für Mitglieder von Loco Rewards bietet. Die Kampagne umfasst tägliche Angebote wie BOGO-Angebote, vergünstigte Familienmahlzeiten und die Wiederverfügbarkeit der Zerrissenen Rindfleisch-Quesadilla sowie der Klassischen Rindfleisch-Tostada. Zudem verlängert das Unternehmen sein 2 für $5 Taco-Angebot bis zum Jahresende für Bestellungen über die App und online. Die Aktion beinhaltet verschiedene Angebote wie $5 Rabatt auf Einkäufe von $15 und mehr, vergünstigte Familienmahlzeiten, doppelte Punkte auf Taco-Käufe und spezielle Kombi-Angebote.

Positive
  • Launch of promotional campaign offering $100+ in savings per member
  • Extension of 2 for $5 taco deal through year-end
  • Introduction of daily deals to drive customer engagement and sales
Negative
  • None.

Insights

This promotional campaign, while extensive, is unlikely to significantly impact LOCO's financial performance or stock value. The $100 in savings per member represents standard industry promotional pricing during the holiday season. The daily $5 taco deal and BOGO offers align with current quick-service restaurant trends but don't present a competitive advantage.

The promotion's timing during the traditionally slower winter season aims to drive foot traffic and digital engagement through app-exclusive offers. However, the deep discounting could pressure margins, particularly given elevated food costs. The focus on loyalty program membership acquisition may provide long-term customer data benefits but won't materially affect near-term revenue.

‘Tis the Season for BOGOs, Social Surprises, and Daily Taco Deals

COSTA MESA, Calif., Dec. 03, 2024 (GLOBE NEWSWIRE) -- Mark your calendars! Starting December 4 through December 15, El Pollo Loco, the nation’s leading fire-grilled chicken restaurant chain, is bringing back the flavors fans love with its 12 Days of Pollo offers. Every Loco Rewards member can enjoy more than $100 in exclusive savings on fan-favorite menu items such as the Fire-Grilled Chicken Burrito, Double Pollo Fit Bowls, festive family meals, and the exciting return of the Shredded Beef Quesadilla and Classic Beef Tostada, just in time for the holidays!

“We’re thrilled to give back to our loyal Loco Rewards members this holiday season with our most generous lineup of deals yet with more than $100 in savings per member,” said Jill Adams, Chief Marketing Officer at El Pollo Loco. “In addition to the 12 Days of Pollo offers, we’re adding an even greater level of value by extending our popular 2 for $5 taco deal to every day in the app and online through the end of the year.”

12 Days of Pollo Offers
During the 12 Days of Pollo, Loco Rewards members can use their rewards account to unlock a special deal through the app or online daily, including:

DAYDATEOFFER/ACTIVATION
112/4BOGO Fire-Grilled Chicken Burrito
212/ 5$5 Off $15+ or $10 Off $30+ Online Order
312/6$7 3-Piece. Leg & Thigh Meal and $6 2-Piece Leg & Thigh Meal
412/7$20 8-Piece Leg & Thigh Family Meal and $25 8-Piece Mixed Family Meal
512/8$6 Classic Chicken Tostada (In-App) and $8 Classic Beef Tostada (In-App)
612/9BOGO Shredded Beef Quesadilla
712/10Double Points on ALL Taco Purchases
812/11Surprise on Social!
912/12Any Double Pollo Fit Bowl for $7
1012/13$25 12-Piece Leg & Thigh Family Meal and $28 12-Piece Mixed Family Meal
1112/142 Free Churros + 1 Dip with Any $10+ Purchase
1212/15Buy One, Get One Half Off Any Double Tostada
   

Taco Tuesday Every Day – Launching Cyber Monday
Adding to the holiday cheer, El Pollo Loco is making Taco Tuesday an everyday celebration. Starting December 2, customers can enjoy two tacos for just $5 daily until the end of the year in the app and online. From the Chicken Taco Al Carbon to the Shredded Chicken Crunchy Taco and beyond, this limited-time offer lets taco lovers savor more of what they crave.

How to Join Loco Rewards
Signing up for Loco Rewards is free and easy via the El Pollo Loco app or elpolloloco.com/rewards. Members can access these exclusive offers and enjoy additional perks year-round.

Discover the convenience and flavor of El Pollo Loco this holiday season. Find a location near you at elpolloloco.com/locations, and order your favorites online or through the app for easy pickup or delivery. Are you hosting a holiday gathering? Let El Pollo Loco cater your event with signature fire-grilled chicken meals and delicious sides that will impress you. Explore our full menu and learn more about our story at elpolloloco.com.

The 12 Days of Pollo savings value is based on the average system list price minus the promotional price for all listed offers. Price and participation may vary.

About El Pollo Loco
El Pollo Loco (Nasdaq: LOCO) is the nation's leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Recently voted as the #1 “Best Restaurant for Quick, Healthy Food” in USA TODAY’s 10 Best Readers’ Choice Awards, our menu features innovative meals with Mexican flavors made daily in our restaurants using quality ingredients. At El Pollo Loco, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table. Since 1980, El Pollo Loco has successfully expanded its presence, operating more than 495 company-owned and franchised restaurants across seven U.S. states: Arizona, California, Colorado, Nevada, Texas, Utah, and Louisiana. The company has also extended its footprint internationally, with ten licensed restaurant locations in the Philippines. For more information or to place an order, visit the Loco Rewards app or ElPolloLoco.com. Follow us on InstagramTikTokFacebook, or X.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8d1112b2-6ea9-4140-b7fc-314b046ee2fe


FAQ

When does El Pollo Loco's 12 Days of Pollo promotion start and end?

El Pollo Loco's 12 Days of Pollo promotion runs from December 4 through December 15, 2024.

How much can Loco Rewards members save during the 12 Days of Pollo promotion?

Loco Rewards members can save more than $100 through exclusive offers during the promotion period.

What is El Pollo Loco's new taco deal promotion?

El Pollo Loco is offering a 2 for $5 taco deal daily through the end of the year, available through the app and online.

What special items are returning to El Pollo Loco's menu during the promotion?

The Shredded Beef Quesadilla and Classic Beef Tostada are returning to the menu during the holiday promotion.

El Pollo Loco Holdings, Inc.

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