El Pollo Loco Launches Cutting-Edge FlyBuy Technology for Curbside Pickup

Rhea-AI Summary

El Pollo Loco has integrated FlyBuy curbside pickup technology to enhance its customer experience. This system utilizes GPS to predict customer arrival times, automatically notifying staff and locating customers for timely order delivery. With 95% of El Pollo Loco locations adopting this technology, the initiative aims to eliminate wait times for order-ahead customers. The integration supports operational efficiency and caters to the growing demand for off-premise ordering, which has surged by nearly 200% during the pandemic. This approach aligns with customer preferences for contactless service.

Positive

• Integration of FlyBuy technology enhances customer experience and operational efficiency.
• 95% of locations have adopted FlyBuy, indicating significant operational scale.
• Technology addresses the 200% increase in off-premise orders during the pandemic.

Negative

• None.

WASHINGTON, Sept. 29, 2020 /PRNewswire-PRWeb/ -- El Pollo Loco expands its digital platform with FlyBuy curbside pickup technology to automate and enhance the pickup process for staff and customers.

FlyBuy Pickup enables El Pollo Loco to:

• Accurately predict the arrival time of customers using GPS technology
• Automatically notify staff when the customer is on the way, nearby, and on property
• Precisely locate customer in the parking lot or in-store
• Promptly deliver the customer's order to the curb immediately upon arrival

"Eliminating wait time for our order-ahead customers, has been top of mind for El Pollo Loco," said Andy Rebhun, VP Digital from El Pollo Loco. "The fact that a customer can enjoy their order as fast and fresh as they would receive it when dining in, shows how incredibly robust the FlyBuy Pickup program is. Curbside pickup isn't going anywhere, and FlyBuy is key for us today."

As the pandemic began, El Pollo Loco immediately began investing in technology to enable customers to order ahead without having to wait in line. FlyBuy Pickup alleviates the typical operational headaches when juggling multiple pickup orders at one time. With the influx of off-premise traffic, many restaurants have been leaning on temporary manual curbside solutions to keep up with the influx of to-go orders. El Pollo Loco quickly recognized the need for a high-tech, location-based curbside solution, so staff could easily fulfill orders based on the estimated arrival time for each customer and delivery driver. 73% of diners surveyed say that their restaurant experience is improved through technology (source) which is why FlyBuy is met with great enthusiasm by both customers and employees.

El Pollo Loco has fully integrated the FlyBuy technology into their mobile application to create a frictionless user interface for customers. Additionally, the FlyBuy location updates were integrated directly into their Kitchen Display System which enables a seamless experience for staff at the store level. The current system is available in 95% of El Pollo Loco locations.

"FlyBuy Pickup gives restaurants like El Pollo Loco the opportunity to give customers a safe and contactless way to pick up their food," said FlyBuy's EVP of Global Partnerships, Jeff Baskin. "At the onset of COVID-19, restaurants were scrambling to get a pickup system in place. The visionaries at El Pollo Loco realized that a manual solution will not work while off-premise ordering is up nearly 200%. Knowing when each customer will be arriving is essential for El Pollo Loco to maintain order freshness. FlyBuy makes sure the El Pollo Loco team is operating efficiently and is always prepared for a customer to arrive in-store or at the curb."

To learn more about FlyBuy Pickup, visit flybuypickup.com.

About FlyBuy Pickup
The FlyBuy location platform, by Radius Networks, uses proprietary location technology to help companies deliver a frictionless customer experience and drive location-based transactions. The platform includes FlyBuy Pickup for optimizing customer curbside and in-store pickup; FlyBuy Tableside to improve the speed of ordering and service in-store; FlyBuy Pay to conduct contactless payments and streamline the checkout and payment process; and FlyBuy Drive-Thru for automating pickup in the drive-thru lane.

About El Pollo Loco
El Pollo Loco (Nasdaq:LOCO) is the nation's leading fire-grilled chicken restaurant with a mission to bring people together around food, family, and culture in the communities it serves. El Pollo Loco is renowned for its handcrafted L.A. Mex food, an innovative blend of traditional Mexican cuisine and better-for-you eating, that Los Angeles is known for. Since 1980, El Pollo Loco has successfully opened and maintained more than 475 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah, and Louisiana while remaining true to its Mexican-American heritage. El Pollo Loco continues to grow and evolve, nourishing connections to tradition, culture, and one another through fire-grilled goodness that makes us feel like familia. For more information, visit us at http://www.elpolloloco.com.

 

SOURCE Radius Networks

FAQ

What is the significance of El Pollo Loco's FlyBuy integration?

The FlyBuy integration significantly enhances customer experience by predicting arrival times and enabling efficient order delivery.

How does FlyBuy technology benefit El Pollo Loco?

FlyBuy technology improves operational efficiency, reduces wait times, and accommodates the rising demand for off-premise dining.

What percentage of El Pollo Loco locations have implemented FlyBuy?

FlyBuy technology has been integrated into 95% of El Pollo Loco locations.

What impact has the pandemic had on El Pollo Loco's order volume?

The pandemic has led to a nearly 200% increase in off-premise orders for El Pollo Loco.