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Lenovo Gives Small Businesses Big Marketing Opportunities with Latest Evolve Small Initiative Offering
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Lenovo's Evolve Small initiative is offering select small businesses the opportunity to promote their brands on billboards and social media platforms across the country with AI-customized ads featuring Queen Latifah. The initiative also launched a microsite to help owners create and share customized marketing materials. Evolve Small provides financial aid, technological resources, community support, and business mentorship to women-owned, minority-owned, and businesses owned by people with disabilities. Lenovo has partnered with CWC Coaching and Therapy to provide mental health services to entrepreneurs. Over $2,000,000 worth of small business grants and technology donations have been provided by Evolve Small to date.
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Small Businesses Can Win Customized Ads featuring Evolve Small Ambassador, Queen Latifah, on Screens and Signs Across America
RALEIGH, N.C.--(BUSINESS WIRE)--
Building off of the introduction of Queen Latifah as its ambassador last year, Evolve Small – Lenovo’s initiative to champion and promote small businesses across North America – is now putting small businesses on big stages, with big talent to match. Lenovo’s Evolve Small initiative offers select small businesses the chance to promote their brands on billboards and social media platforms across the country featuring AI-customized ads with Queen Latifah herself. To ensure Queen Latifah’s marketing prowess is accessible to small businesses across North America, today Lenovo also launched a microsite for Evolve Small that helps owners to create and share customized marketing materials to promote their products and services.
“I’m excited to continue my partnership with Lenovo’s Evolve Small initiative for another year,” said Queen Latifah. “The opportunity to support small businesses in real time without navigating the challenge of being multiple places at once is truly amazing and I’m proud to be part of the work Lenovo has been doing to lift up women, and minority-owned, and businesses owned by people with disabilities.”
Gerald Youngblood, Chief Marketing Officer, Lenovo North America added, “As we continue to think through what entrepreneurs and business owners really need, it’s important that we create opportunities that have real impact on this community. That’s why this year Evolve Small is offering actual marketing execution - not just with a major star like Queen Latifah – but also with prime placement opportunities for small business owners to build awareness for their brands. Our efforts also include mental health support, grants, and the latest technology to ensure they can sustain their entrepreneurial goals.”
In partnership with AMD, Microsoft, and with entrepreneurship and community building non-profit, Goodie Nation, the initiative is rich with opportunities for small businesses beyond marketing awareness. With an ongoing focus on women-owned, minority-owned, and businesses owned by people with disabilities, Evolve Small continues to provide financial aid, technological resources, community support, and business mentorship. Lenovo has also partnered with CWC Coaching and Therapy, led by its founder, Chantel Cohen. Cohen, a licensed therapist, provides mental health services with a coaching lens to help her clients find prosperity in the broader sense of the word. In particular, she and her team help business founders alleviate the mental stresses that come with entrepreneurship while coaching for optimal leadership performance.
To date, Lenovo’s Evolve Small has provided over $2,000,000 worth of small business grants and technology donations to small businesses in the U.S. and Canada. This year, the Evolve Small initiative begins accepting submissions as of November 2nd, 2023. Sign up to participate and learn more about how Lenovo has been supporting small businesses at Lenovo.com/EvolveSmall. Visit LenovoFoundation.com to learn more about Lenovo’s global philanthropic efforts to empower underrepresented populations with access to technology and education.
About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is a US $62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services. This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit https://www.lenovo.com, and read about the latest news via our StoryHub.
Lenovo's Evolve Small initiative champions and promotes small businesses across North America.
Who is the ambassador for Evolve Small?
Queen Latifah is the ambassador for Evolve Small.
What does Evolve Small offer to small businesses?
Evolve Small offers the chance to promote brands on billboards and social media platforms with AI-customized ads featuring Queen Latifah. It also provides financial aid, technological resources, community support, and business mentorship.
What is the purpose of the microsite launched by Evolve Small?
The microsite helps small business owners create and share customized marketing materials.
What other support does Evolve Small provide?
Evolve Small partners with CWC Coaching and Therapy to provide mental health services to entrepreneurs. It also focuses on women-owned, minority-owned, and businesses owned by people with disabilities.
How much financial aid and technology donations have been provided by Evolve Small?
Over $2,000,000 worth of small business grants and technology donations have been provided by Evolve Small to date.
When can businesses start submitting to the Evolve Small initiative?
Businesses can start submitting to the Evolve Small initiative as of November 2nd, 2023.
