LiveXLive Brings "The Vote Ready Festival" To "Music Lives On" Franchise In Partnership With Atlantic Records' 'ATL Votes' Initiative, Elektra Music Group & HeadCount
LiveXLive Media (NASDAQ: LIVX) announces a special event, The Vote Ready Festival, in partnership with Atlantic Records' ATL Votes initiative and HeadCount, aiming to drive voter registration before the November election. Scheduled for October 2, 2020, at 8 PM ET, the virtual festival will feature performances from artists like All Time Low, Ava Max, and Rob Thomas.
This free event follows LiveXLive's successful Music Lives On franchise, which has reached over 165 million fans since its inception in May 2020.
- LiveXLive's 'Music Lives On' franchise has amassed over 165 million fans and generated over 7.8 million views.
- The partnership with well-known industry names like Atlantic Records and HeadCount strengthens LiveXLive's brand and outreach.
- The festival features a rich lineup of popular artists, enhancing viewer engagement and potential subscriber growth.
- The reliance on partnerships for voter outreach may indicate limitations in LiveXLive's independent marketing strategy.
LOS ANGELES, Sept. 29, 2020 /PRNewswire/ -- LiveXLive Media (NASDAQ: LIVX) ("LiveXLive") will launch a one night only special, "The Vote Ready Festival" in partnership with Atlantic Records' ATL Votes initiative, Elektra Music Group and voter outreach organization HeadCount as part of LiveXLive's highly successful Friday night franchise livestream festival, Music Lives On.
The festival will take place Friday, October 2, 2020 at 8:00pm ET/5:00pm PT for 3 hours, with at-home performances from All Time Low, Ava Max, Electric Guest, Fitz & the Tantrum, flor, grandson, Grouplove, Jax Andreson, jxdn, Larkin Poe, MICHELLE, MILCK, Misterwives, Pink Sweat$, Portugal. The Man, Raiche, Rival Sons, Rob Thomas, Royal & the Serpent, Tayla Parx, Wafia and White Reaper. Special appearances will include Jack Harlow, JoJo and Why Don't We, all to support HeadCount's mission to getting fans registered and out to vote. Check your voter registration status to RSVP.
The festival, which is free to watch on LiveXLive's site and apps, will be hosted by social media sensation and host, Los Angeles based, Ayydé. She will be joined by MTV, ENews, Hollywire and The Jam Show's Carly Henderson.
"Music is a uniting force that we've watched bring the global village together during this pandemic and every other major movement in history. Joining forces with Atlantic Records on the ATL Votes initiative in association with HeadCount to encourage Americans to vote is an important partnership as we head toward Election Day," said LiveXLive's President Dermot McCormack.
"At the beginning of 2020, with the most important election of our lifetime coming into closer view, Atlantic Records made it a company-wide priority to use our platform, resources and the powerful reach of our diverse roster of artists to get as many people educated, registered and ultimately, out to the polls in November to vote, as possible," said Nick Harvey, Atlantic Records' Director of Digital Marketing, "Democracy–and in turn, our country–doesn't function properly without full participation from its citizens. We are very fortunate to have incredible artists, managers and partners like Warner records 'partners like Elektra Music Group, Warner Records, HeadCount and LiveXLive to work alongside us in executing a truly special event we are all proud to be a part of."
"We're really excited about the lineup," said Andy Bernstein, HeadCount's founder and executive director. "It includes some acts we've worked with for a long time, and some who are new partners. But what they all have in common is that they're very committed to the cause of voter participation. Some of these artists are real leaders on that front."
"Elektra Music Group has spent this election year - working in tandem with ATL Votes, Warner Records and HeadCount - focused on helping our diverse roster of artists use their platforms to encourage fans to make their voices heard," said Annie Flook, Elektra Music Group's Senior Director of Artist Development and Touring. "We're so excited to also partner with LiveXLive on this very special event and extremely proud that so many of our artists were eager to take part to help to make an impact on both voter registration and turnout this year. Voting is absolutely vital to our democracy and we all need to stand together in order to make change."
Since launching in May 2020, LiveXLive's "Music Lives ON" franchise festival series has live streamed over 90 artists reaching over 165 million fans on social media and generating over 7.8 million views. Weekly viewership continues to climb showing a growth in brand awareness and interest in the growing franchise. Brand integrations have included artist partnerships, product placement, sponsor billboards, verbal brand mentions, and thematic integrations in the festival's content. Chipotle, Corona Electric Beach and WhiteClaw are among the brand partners activating "Music Lives ON". LiveXLive has also integrated interviews with its flagship music news and commentary series, LiveZone, into the weekly program.
About LiveXLive Media, Inc.
Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") (pronounced Live "by" Live) is a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture. LiveXLive, which has streamed over 1200 artists since January 2020, has become a go-to partner for the world's top artists and celebrity voices as well as music festivals concerts, including Rock in Rio, EDC Las Vegas, and many others. In April 2020, LiveXLive produced its first 48-hour music festival called "Music Lives" with tremendous success as it earned over 50 million views and over 5 billion views for #musiclives on TikTok on 100+ performances. LiveXLive's library of global events, video-audio podcasts and original shows are also available on Amazon, Apple TV, Roku and Samsung TVs in addition to its own app, destination site and social channels. The Company's wholly-owned subsidiary, PodcastOne, generates more than 2.1 billion downloads annually across more than 300 podcasts. For more information, visit www.livexlive.com and follow us on Facebook, Instagram, TikTok, Twitter at @livexlive, and YouTube.
About ATL Votes
Earlier this year, Atlantic Records employees formed a company-wide task force called ATL Votes to develop a plan for utilizing Atlantic's star-studded roster to encourage voter registration. In doing so, Atlantic became the first major label to officially partner with HeadCount, with this partnership, ATL Votes has ensured a team of expert collaborators to realize the Atlantic Records Voter Program and become the first label to show a commitment to getting the vote out. In addition to a cross-roster social media campaign, ATL Votes has integrated HeadCount's voter registration tools into Atlantic artist websites, email lists & livestreams, along with competitions for fans to win video chats with artists if they can prove their registration status. The initiative involves all Atlantic Records subsidiaries, including Canvasback and Artist Publishing Group as well as sister label group Elektra Music Group, home to Elektra Records, Fueled By Ramen, Roadrunner Records, and more.
About Elektra Music Group
Elektra Music Group was launched in 2018 as a stand-alone music company within Warner Music Group. Its roots extend back to 1950, when Jac Holzman launched the iconic Elektra label in his college dorm room. Today, that same entrepreneurial, independent spirit is the driving force behind each of the unique labels that make up the core of the Elektra Music Group: Elektra, Fueled By Ramen, and Roadrunner. The company's adventurous, eclectic roster includes culture-defining artists such as Brandi Carlile, Coheed and Cambria, Fitz and the Tantrums, Gojira, The Highwomen, KALEO, Korn, Panic! At The Disco, Paramore, Slipknot, Tones And I, Twenty One Pilots, and others.
About HeadCount
HeadCount is a non-partisan, non-profit organization that promotes participation in democracy through music, culture, and digital media. The organization has registered over 200,000 voters for the 2020 election and worked with a long list of musicians and partners including Ariana Grande, Billie Eilish, Camila Cabello, Dave Matthews Band, JAY-Z, Beyoncé, March for Our Lives, RuPaul's DragCon, MTV, and Dead & Company. With 40,000 volunteers, street teams in most major U.S. cities, and presence at more than 1,000 events each year, HeadCount ranks as one of the most active grassroots civic participation organizations in the United States. Following COVID-19 restrictions, the organization quickly pivoted to an all-digital approach that led to innovation and online initiatives to fill the needs of the public in using their voices in democracy. For more information, visit HeadCount.org
Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are "forward-looking statements," which may often, but not always, be identified by the use of such words as "may," "might," "will," "will likely result," "would," "should," "estimate," "plan," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "continue," "target" or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company's reliance on one key customer for a substantial percentage of its revenue; the Company's ability to consummate any proposed financing or acquisition and the timing of the closing of such proposed transactions, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all or that the closing of any proposed transaction will not occur; the Company's ability to continue as a going concern; the Company's ability to attract, maintain and increase the number of its users and paid subscribers; the Company identifying, acquiring, securing and developing content; the Company's ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management's relationships with industry stakeholders; the effects of the global Covid-19 pandemic; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of the Company's subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2020, filed with the U.S. Securities and Exchange Commission (the "SEC") on June 26, 2020, Quarterly Report on Form 10-Q for the quarter ended June 30, 2020, filed with the SEC on August 14, 2020, and in the Company's other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.
Press Contact:
The Rose Group
Lynda@therosegrp.com
Isabela@Therosegrp.com
LiveXLive IR Contact:
310.529.2500
ir@livexlive.com
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