Step Into Panem: SHEIN and Lionsgate Drop The Hunger Games Collection
Lionsgate (LION) has partnered with global fashion retailer SHEIN to launch a -edition collection based on The Hunger Games franchise. The collaboration features apparel and accessories priced between $5-$20, incorporating designs inspired by the iconic series.
The collection's release coincides with significant franchise developments, including the recent launch of Suzanne Collins' new novel 'Sunrise on the Reaping' on March 18, 2025, which will be adapted into a film releasing November 20, 2026. The franchise has generated over $3.4 billion in worldwide box office revenue, with the original novels selling more than 100 million copies across 52 languages.
Additionally, Lionsgate announced the upcoming debut of The Hunger Games stage play in London this October, further expanding the franchise's entertainment portfolio.
Lionsgate (LION) ha collaborato con il rivenditore di moda globale SHEIN per lanciare una collezione in edizione limitata ispirata al franchise di The Hunger Games. La collaborazione include abbigliamento e accessori con prezzi compresi tra $5-$20, incorporando design ispirati alla serie iconica.
Il lancio della collezione coincide con sviluppi significativi del franchise, inclusa la recente pubblicazione del nuovo romanzo di Suzanne Collins 'Sunrise on the Reaping' il 18 marzo 2025, che sarà adattato in un film in uscita il 20 novembre 2026. Il franchise ha generato oltre $3.4 miliardi di incassi al botteghino mondiale, con i romanzi originali che hanno venduto più di 100 milioni di copie in 52 lingue.
Inoltre, Lionsgate ha annunciato il prossimo debutto del musical di The Hunger Games a Londra questo ottobre, ampliando ulteriormente il portfolio di intrattenimento del franchise.
Lionsgate (LION) se ha asociado con el minorista de moda global SHEIN para lanzar una colección de edición limitada basada en la franquicia de Los Juegos del Hambre. La colaboración presenta ropa y accesorios con precios que oscilan entre $5-$20, incorporando diseños inspirados en la icónica serie.
El lanzamiento de la colección coincide con desarrollos significativos en la franquicia, incluyendo el reciente lanzamiento de la nueva novela de Suzanne Collins 'Sunrise on the Reaping' el 18 de marzo de 2025, que se adaptará a una película que se estrenará el 20 de noviembre de 2026. La franquicia ha generado más de $3.4 mil millones en ingresos de taquilla mundial, con las novelas originales vendiendo más de 100 millones de copias en 52 idiomas.
Además, Lionsgate anunció el próximo debut de la obra de teatro de Los Juegos del Hambre en Londres este octubre, ampliando aún más el portafolio de entretenimiento de la franquicia.
라이온스게이트 (LION)는 글로벌 패션 소매업체 SHEIN과 협력하여 헝거 게임 프랜차이즈를 기반으로 한 한정판 컬렉션을 출시합니다. 이 협업은 $5-$20 사이의 가격대에 의류 및 액세서리를 포함하며, 아이코닉한 시리즈에서 영감을 받은 디자인을 특징으로 합니다.
컬렉션의 출시일은 프랜차이즈의 중요한 발전과 일치하며, 2025년 3월 18일에 수잔 콜린스의 새로운 소설 'Sunrise on the Reaping'이 출시되며, 이 소설은 2026년 11월 20일에 개봉될 영화로 각색될 예정입니다. 이 프랜차이즈는 전 세계 박스오피스 수익에서 $3.4억 이상을 발생시켰으며, 원작 소설은 52개 언어로 1억 부 이상 판매되었습니다.
또한, 라이온스게이트는 이번 10월 런던에서 헝거 게임 무대극이 곧 데뷔할 것이라고 발표하며, 프랜차이즈의 엔터테인먼트 포트폴리오를 더욱 확장하고 있습니다.
Lionsgate (LION) s'est associé au détaillant de mode mondial SHEIN pour lancer une collection en édition limitée basée sur la franchise The Hunger Games. La collaboration comprend des vêtements et des accessoires à des prix allant de $5-$20, intégrant des designs inspirés par la série emblématique.
Le lancement de la collection coïncide avec des développements significatifs de la franchise, y compris la récente sortie du nouveau roman de Suzanne Collins 'Sunrise on the Reaping' le 18 mars 2025, qui sera adapté en un film sortant le 20 novembre 2026. La franchise a généré plus de $3.4 milliards de recettes au box-office mondial, les romans originaux ayant vendu plus de 100 millions d'exemplaires dans 52 langues.
De plus, Lionsgate a annoncé le prochain lancement de la pièce de théâtre The Hunger Games à Londres en octobre, élargissant encore le portefeuille de divertissement de la franchise.
Lionsgate (LION) hat sich mit dem globalen Modehändler SHEIN zusammengetan, um eine limitierte Kollektion basierend auf der Hunger Games-Franchise zu lancieren. Die Zusammenarbeit umfasst Bekleidung und Accessoires, die zwischen $5-$20 kosten und Designs enthält, die von der ikonischen Serie inspiriert sind.
Die Veröffentlichung der Kollektion fällt mit bedeutenden Entwicklungen der Franchise zusammen, einschließlich der kürzlichen Veröffentlichung des neuen Romans von Suzanne Collins 'Sunrise on the Reaping' am 18. März 2025, der in einen Film adaptiert wird, der am 20. November 2026 erscheint. Die Franchise hat weltweit über $3.4 Milliarden an Einnahmen an den Kinokassen generiert, wobei die Originalromane mehr als 100 Millionen Exemplare in 52 Sprachen verkauft haben.
Zusätzlich kündigte Lionsgate das bevorstehende Debüt des Hunger Games-Theaterstücks in London im Oktober an, was das Unterhaltungsportfolio der Franchise weiter erweitert.
- Expansion of revenue streams through merchandising partnership with global retailer SHEIN
- Franchise continues to grow with new book, upcoming movie, and stage play
- Demonstrated franchise strength with $3.4B box office revenue and 100M+ book sales
- Low-price point merchandise ($5-20) may limit revenue potential from SHEIN collaboration
Pieces include statement outerwear and accessories inspired by the world of "The Hunger Games"
The collection includes bold apparel and accessories for both women and men, including elements inspired by the iconic franchise. From Capitol chic to District daring, these extraordinary pieces let fans rebel against the ordinary. Fans can expect vibrant designs, symbolic imagery, and artwork inspired by the world of The Hunger Games. Celebrating the themes of survival, resilience, and revolution, The Hunger Games x SHEIN collection brings fans a fresh way to showcase their love for the series.
"We are excited to collaborate with SHEIN to bring The Hunger Games fans a collection that lets them wear their fandom with pride," said Debbie Olshan, Director, Global Consumer Products at Lionsgate. "This collaboration blends fashion and film, enabling fans to express their connection to the story in a stylish and meaningful way."
The Hunger Games franchise encompasses four critically-acclaimed novels that have sold over 100 million copies worldwide and been translated into 52 languages as well as a blockbuster film franchise that has grossed more than
The collection is available on SHEIN's website, with prices ranging from
For more information on The Hunger Games x SHEIN collaboration and to explore the collection, please visit:https://us.shein.com/campaigns/thehungergames2025ss?onelink=9/4hfbnd6at83a&requestId=olw-4hwmpua0ahos&url_from=onelink590197771464048693.
About SHEIN
SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in
About Lionsgate Global Products & Experiences
Lionsgate Global Products & Experiences is a division within Lionsgate Studios Corp. (Nasdaq: LION), one of the world's leading standalone, pure play, publicly-traded content companies. By leveraging the studios' world-class portfolio of film and television brands and franchises, the division drives incremental revenue and builds consumer engagement via live shows and experiences, location-based entertainment destinations, games, physical and digital merchandise, and select strategic partnerships and investments.
The group has announced multiple stage productions (Dirty Dancing, La La Land, Wonder and
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SOURCE SHEIN
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