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LifeVantage Welcomes Back AXIO® Lemonade—Now As a Permanent Flavor

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LifeVantage (Nasdaq: LFVN) has announced the permanent addition of AXIO® Lemonade to its product lineup. Previously available as a -time offering, this fan-favorite flavor is now a permanent part of the AXIO energy drink range. AXIO Lemonade offers clean, sustained energy and focus through a nootropic blend of vitamins, minerals, and phytonutrients, without excess calories, sugar, or artificial additives.

The product aims to improve mental sharpness, elevate mood, and enhance stress resilience. CEO Steve Fife emphasized that this move represents LifeVantage's commitment to providing effective energy solutions that support an active lifestyle while delivering mental focus and stress resilience.

LifeVantage (Nasdaq: LFVN) ha annunciato l'aggiunta permanente di AXIO® Lemonade alla sua gamma di prodotti. In precedenza disponibile come offerta temporanea, questo gusto molto amato è ora una parte permanente della linea di bevande energetiche AXIO. AXIO Lemonade offre energia pulita e sostenuta e maggiore concentrazione grazie a un mix nootropico di vitamine, minerali e fitonutrienti, senza calorie in eccesso, zuccheri o additivi artificiali.

Il prodotto mira a migliorare la lucidità mentale, elevare l'umore e aumentare la resilienza allo stress. Il CEO Steve Fife ha sottolineato che questa mossa rappresenta l'impegno di LifeVantage a fornire soluzioni energetiche efficaci che supportano uno stile di vita attivo, fornendo nel contempo concentrazione mentale e resilienza allo stress.

LifeVantage (Nasdaq: LFVN) ha anunciado la adición permanente de AXIO® Lemonade a su gama de productos. Anteriormente disponible como una oferta temporal, este sabor favorito de los fans es ahora parte permanente de la línea de bebidas energéticas AXIO. AXIO Lemonade ofrece energía limpia y sostenida y mayor enfoque a través de una mezcla nootrópica de vitaminas, minerales y fitonutrientes, sin calorías excesivas, azúcares ni aditivos artificiales.

El producto tiene como objetivo mejorar la agudeza mental, elevar el estado de ánimo y aumentar la resiliencia al estrés. El CEO Steve Fife enfatizó que este movimiento representa el compromiso de LifeVantage de proporcionar soluciones energéticas efectivas que apoyen un estilo de vida activo mientras ofrecen enfoque mental y resiliencia al estrés.

LifeVantage (Nasdaq: LFVN)은 AXIO® 레모네이드의 영구 추가를 발표했습니다. 이전에 일시적인 제품으로 제공되었던 이 인기 맛은 이제 AXIO 에너지 음료 라인의 영구적인 일부가 되었습니다. AXIO 레모네이드는 깨끗하고 지속적인 에너지와 집중력을 제공하며, 비타민, 미네랄 및 식물 영양소의 뇌를 자극하는 혼합으로 과도한 칼로리, 설탕 또는 인공 첨가물이 없습니다.

이 제품은 정신적인 날카로움, 기분 향상 및 스트레스 회복력 증진을 목표로 하고 있습니다. CEO 스티브 파이프는 이번 조치가 액티브 라이프스타일을 지원하는 효과적인 에너지 솔루션을 제공하면서 정신 집중과 스트레스 회복력을 전달하는 것을 위한 LifeVantage의 헌신을 나타낸다고 강조했습니다.

LifeVantage (Nasdaq: LFVN) a annoncé l'ajout permanent d'AXIO® Lemonade à sa gamme de produits. Auparavant disponible en tant qu'offre temporaire, ce goût adoré des fans fait maintenant partie intégrante de la gamme de boissons énergétiques AXIO. AXIO Lemonade offre une énergie propre et soutenue ainsi qu'une concentration accrue grâce à un mélange nootropique de vitamines, minéraux et phytonutriments, sans calories excessives, sucre ni additifs artificiels.

Le produit vise à améliorer la clarté mentale, à élever l'humeur et à renforcer la résilience au stress. Le PDG Steve Fife a souligné que cette décision représente l'engagement de LifeVantage à fournir des solutions énergétiques efficaces qui soutiennent un mode de vie actif tout en offrant concentration mentale et résilience face au stress.

LifeVantage (Nasdaq: LFVN) hat die dauerhafte Ergänzung von AXIO® Lemonade zu seinem Produktportfolio bekannt gegeben. Zuvor als zeitlich begrenztes Angebot verfügbar, ist dieser beliebte Geschmack jetzt ein fester Bestandteil der AXIO Energiedrink-Reihe. AXIO Lemonade bietet saubere, nachhaltige Energie und Fokus durch eine nootrope Mischung aus Vitaminen, Mineralstoffen und Phytonährstoffen, ohne überflüssige Kalorien, Zucker oder künstliche Zusatzstoffe.

Das Produkt zielt darauf ab, die geistige Klarheit zu verbessern, die Stimmung zu heben und die Stressresilienz zu steigern. CEO Steve Fife betonte, dass dieser Schritt das Engagement von LifeVantage darstellt, effektive Energielösungen anzubieten, die einen aktiven Lebensstil unterstützen und gleichzeitig geistige Konzentration und Stressresilienz liefern.

Positive
  • Addition of a popular flavor (AXIO Lemonade) to the permanent product lineup
  • Potential for increased sales and customer satisfaction with the return of a fan-favorite product
  • Expansion of the AXIO product line, which may lead to increased market share in the energy drink sector
Negative
  • None.

Fan-favorite returns for good, bringing refreshing energy and endless summer vibes all year long

SALT LAKE CITY, Sept. 04, 2024 (GLOBE NEWSWIRE) -- LifeVantage Corporation (Nasdaq: LFVN), a leading health and wellness company with products designed to activate optimal health processes at the cellular level, is excited to announce the highly anticipated return of its AXIO® Lemonade flavor. Once available as a limited-time offering, AXIO Lemonade is now a permanent addition to the AXIO lineup, providing the refreshing, just-tart-enough flavor that has become a favorite among consumers.

AXIO Lemonade isn't just about great taste—it’s about delivering clean, sustained energy and focus for customers who want more from their day. With a carefully crafted nootropic blend of vitamins, minerals, and phytonutrients, AXIO sets the standard in mental sharpness, mood enhancement, and stress resilience, without the excess calories, sugar, or artificial additives found in many energy drinks.

“AXIO Lemonade quickly became a fan-favorite and we knew we had to bring it back permanently,” said Steve Fife, CEO of LifeVantage. “It’s more than just a refreshing flavor—it represents our commitment to providing clean, effective energy solutions that people love. By making AXIO Lemonade a staple in our product line, we’re continuing to empower our Independent Consultants with products that support an active lifestyle while delivering the mental focus and stress resilience needed every day.”

AXIO Lemonade joins the family of AXIO flavors known for delivering:

  • Mental sharpness: Improves mental endurance, acuity, concentration, and memory retention.*
  • Elevated mood: Increases physical and mental energy while enhancing a positive outlook.*
  • Stress resilience: Supports neurotransmitter function and the brain’s resilience to stress, reducing mental fatigue and brain fog.*

Whether it’s part of a daily routine or fuel for your next adventure, AXIO Lemonade provides the perfect blend of hydration and focus to keep you on top of your game.

AXIO Lemonade is available now on LifeVantage’s website and through its network of Consultants. For more information, including promotional graphics and ordering options, visit www.lifevantage.com.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

About LifeVantage Corporation

LifeVantage Corporation (Nasdaq: LFVN), the activation company, is a pioneer in nutrigenomics, the study of how nutrition and naturally occurring compounds affect human genes to support good health. The Company engages in the identification, research, development, formulation and sale of advanced nutrigenomic activators, dietary supplements, nootropics, pre- and probiotics, weight management, and skin and hair care products. The Company’s line of scientifically-validated dietary supplements includes its flagship Protandim® family of products, LifeVantage® Omega+, ProBio, IC Bright®, Daily Wellness, Rise AM, Reset PM, and D3+ dietary supplements, the TrueScience® line of skin and hair care products and Liquid Collagen. The Company also markets and sells Petandim®, its companion pet supplement formulated to combat oxidative stress in dogs and Axio®, its nootropic energy drink mixes. LifeVantage was founded in 2003 and is headquartered in Lehi, Utah. For more information, visit www.lifevantage.com.

Public Relations Contact:

Jennifer Rumble, CerconeBrownCompany
(704) 923-6378
jrumble@cerconebrown.com

Investor Relations Contact:

Reed Anderson, ICR
(646) 277-1260
reed.anderson@icrinc.com


FAQ

What is the new permanent flavor added to LifeVantage's AXIO lineup?

LifeVantage has permanently added AXIO Lemonade to its AXIO energy drink lineup. Previously a -time offering, it is now a permanent flavor option.

What are the key benefits of AXIO Lemonade according to LifeVantage (LFVN)?

According to LifeVantage, AXIO Lemonade offers clean, sustained energy and focus, improved mental sharpness, elevated mood, and enhanced stress resilience, without excess calories, sugar, or artificial additives.

How does the addition of AXIO Lemonade align with LifeVantage's (LFVN) business strategy?

The permanent addition of AXIO Lemonade aligns with LifeVantage's strategy to provide effective energy solutions that support an active lifestyle while delivering mental focus and stress resilience, potentially boosting sales and customer satisfaction.

Where can customers purchase the new AXIO Lemonade flavor from LifeVantage (LFVN)?

AXIO Lemonade is available for purchase on LifeVantage's website and through its network of Independent Consultants.

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