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LEIFRAS Co., Ltd. Plans to Launch "L-Spo," a New Multi-Sport School to Expand Youth Participation and Strengthen Growth Pipeline

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LEIFRAS (Nasdaq: LFS) will launch "L-Spo", a multi-sport school for preschool and early elementary children, opening its 14th sports school on April 23, 2026. The program sets a low monthly fee of JPY4,800, removes mandatory uniform purchases, uses partner facilities, and emphasizes safety with 2–3 instructors per class.

The School aims to lower enrollment barriers, broaden youth participation, and feed LEIFRAS's long-term growth pipeline while offering transition benefits to the company's existing sports schools.

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Positive

  • Low monthly fee of JPY4,800 including administrative fee
  • Launch of the 14th sports school, expanding network and pipeline
  • Elimination of mandatory uniform purchases to reduce upfront costs for families
  • Facility partnerships (vocational schools) to lower initial and ongoing costs
  • Class staffing with 2–3 student crew instructors plus full-time safety oversight

Negative

  • None.

News Market Reaction – LFS

-2.17%
-2.17% Session close to close

In the Apr 23 session, LFS declined 2.17%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement introduces “L-Spo,” a low-cost, multi-sport school that becomes LEIFRAS’s fourteen...
Analysis

This announcement introduces “L-Spo,” a low-cost, multi-sport school that becomes LEIFRAS’s fourteenth sports school and targets preschool and early elementary students. It emphasizes lower upfront costs with a monthly fee of JPY4,800 and no uniform purchases, while creating a pathway into the company’s thirteen existing schools. Against a backdrop of record JPY11.7B revenue and expanded partnerships, the news highlights continued focus on accessible growth in youth sports.

Key Figures

Fiscal 2025 revenue: JPY11.7B ($74.8M) Operating income: JPY627.4M ($4.0M) Adjusted operating income: JPY692.3M ($4.4M) +5 more
8 metrics
Fiscal 2025 revenue JPY11.7B ($74.8M) Fiscal year 2025 results
Operating income JPY627.4M ($4.0M) Fiscal year 2025 results
Adjusted operating income JPY692.3M ($4.4M) Fiscal year 2025 results
2026 revenue guidance $82.9M–$95.7M Company guidance for 2026
2026 operating income guidance $4.5M–$5.4M Company guidance for 2026
L-Spo monthly fee JPY4,800 Low monthly fee including administrative fee
Sports schools count 14 schools Total sports schools after L-Spo launch
JSPO youth members 650,000 members Registered youth sports members accessible via JSPO partnership

Historical Context

5 past events · Latest: Apr 08 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Apr 08 Earnings results Positive -9.3% Record FY2025 results and higher 2026 revenue and income guidance.
Apr 06 New school launch Positive +3.7% Planned launch of dribbling school with a well-known dribble designer.
Apr 01 Partnership agreement Positive -0.8% Comprehensive partnership with Sanko Gakuen to develop sports business talent.
Apr 01 Sponsorship deal Positive -4.3% Three-year official partnership with JSPO to access large youth sports network.
Mar 30 Market leadership Positive +8.4% Recognition as No.1 in Japan by children’s sports school membership and reach.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent positive operational and earnings headlines often saw mixed to negative next-day price reactions, with several selloffs on good news.

Recent Company History

Over the past month, LEIFRAS reported record fiscal 2025 results with revenue of JPY11.7B ($74.8M) and year-over-year growth in both sports school and social business segments. It issued 2026 guidance targeting higher revenue and operating income, expanded its school footprint and partnerships, and reinforced brand strength with a No.1 national ranking and a JSPO sponsorship reaching 650,000 youth members. Today’s launch of the low-cost, multi-sport “L-Spo” school extends that growth and accessibility strategy in youth sports.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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TOKYO, April 23, 2026 /PRNewswire/ -- LEIFRAS Co., Ltd. (Nasdaq: LFS) (the "Company" or "Leifras"), a sports and social business company dedicated to youth sports and community engagement, today announced that it is launching "L-Spo" (the "School"), a new multi-sport school for preschoolers and early elementary school students, marking the launch of its fourteenth sports school. By eliminating uniform purchase requirements and utilizing facilities at vocational schools and other institutions, L-Spo is expected to reduce initial and ongoing costs, making it easier for families to access youth sports programs. The initiative is strategically designed to lower barriers to enrollment, broaden participation among younger age groups, and strengthen the Company's long-term customer pipeline. The Company also expects the School to create opportunities for children to participate in sports despite rising living costs and to discover the joy of physical activity.

Background of the School's Opening: Addressing Cost Pressures with Enhanced Accessibility
The financial burden of children's extracurricular activities is an important concern for parents. In response, Leifras is launching the School with significantly reduced initial costs to make sports more accessible. The School offers a low monthly fee of JPY4,800 (including administrative fee), which is significantly lower than those of competitors and the Company's existing schools. Furthermore, the School is designed to reduce the financial burden on parents by eliminating the need to purchase expensive specialized uniforms, adopting "reversible bibs" that can be used for various purposes, such as team division.

Three Key Features of "L-Spo"
L-Spo is not just affordable; it also provides an environment where children can develop safely and enjoyably.

Multi-Sport Experience at a Single School
The School allows children to explore a variety of sports, such as soccer and baseball, without committing to a single discipline. This approach addresses the needs of preschoolers and elementary school students who want to "start out just for fun," creating opportunities for them to discover what they love.

Comprehensive Guidance and Safety Management Emphasizing Individual Attention
Each class is supported by two to three "student crew instructors," with full-time employees rigorously overseeing on-site safety management and providing on-the-job training. This allows the Company to maintain an environment tailored to each child's individual needs and ensure a high standard of instruction.

Smooth Transition as Children Grow
The School allows children to seamlessly transition to the Company's existing offering of thirteen sports schools when they are ready to seriously pursue a specific sport, building on the foundational fitness skills they have developed through L-Spo.

Participants transitioning to other sports schools may receive benefits such as a waiver of the annual membership fee and a free first uniform.

About LEIFRAS Co., Ltd.
Headquartered in Tokyo, Leifras is a sports and social business company dedicated to youth sports and community engagement. The Company primarily provides services related to the organization and operations of sports schools and sports events for children. As of December 31, 2025, Leifras was recognized as one of Japan's largest operators of children's sports schools in terms of both membership and facilities by Tokyo Shoko Research. The Company's approach to sports education emphasizes the development of non-cognitive skills, following the teaching principle "acknowledge, praise, encourage, and motivate." The holistic approach that integrates physical and mental development sets Leifras apart in the industry. Building upon deep experience and know-how in sports education, Leifras also operates a robust social business sector, dispatching sports coaches to meet various community needs with the aim to promote physical health, social inclusion, and community well-being across different demographics.

For more information, please visit the Company's website: https://ir.leifras.co.jp/.

Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can find many (but not all) of these statements by the use of words such as "approximates," "believes," "hopes," "expects," "anticipates," "estimates," "projects," "intends," "plans," "will," "would," "should," "could," "may," or other similar expressions in this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. These statements are subject to uncertainties and risks, including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the registration statement filed with the U.S. Securities and Exchange Commission (the "SEC"). Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the registration statement and other filings with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov.

For more information, please contact:

LEIFRAS Co., Ltd.
Investor Relations Department
Email: IR@leifras.co.jp

Ascent Investor Relations LLC
Tina Xiao
Phone: +1-646-932-7242
Email: investors@ascent-ir.com

Cision View original content:https://www.prnewswire.com/news-releases/leifras-co-ltd-plans-to-launch-l-spo-a-new-multi-sport-school-to-expand-youth-participation-and-strengthen-growth-pipeline-302751082.html

SOURCE LEIFRAS Co., Ltd.

FAQ

What is LEIFRAS's L-Spo monthly price and when was it announced (LFS)?

The School charges a monthly fee of JPY4,800, including administrative fee. According to Leifras, the April 23, 2026 announcement positions this as a significantly lower price than competitors and existing schools to improve affordability for families.

How does L-Spo (LFS) reduce costs for participating families?

L-Spo removes mandatory uniform purchases and uses partner facilities to lower costs. According to Leifras, the program adopts reversible bibs and facility partnerships to cut upfront and ongoing expenses for parents and increase accessibility.

Who is the target age group for L-Spo from LEIFRAS (LFS)?

L-Spo targets preschoolers and early elementary school students who want multi-sport exposure. According to Leifras, classes are designed for children starting casually who may later transition to the company's specialized sports schools.

What safety and instruction model will L-Spo use at LEIFRAS (LFS)?

Each class is supported by two to three student crew instructors with full-time employee oversight for safety. According to Leifras, this structure provides on-the-job training and individualized attention to maintain standards and manage on-site safety.

Will L-Spo participants at LEIFRAS (LFS) receive benefits when moving to other schools?

Participants transitioning to other LEIFRAS sports schools may receive benefits such as a waived annual membership fee and a free first uniform. According to Leifras, these incentives aim to smooth progression into more specialized programs.