Lee Enterprises Selects AWS as its Preferred Cloud Provider to Modernize Infrastructure and Develop Generative AI Platforms
Lee Enterprises, a local news provider across 73 US markets, has selected Amazon Web Services (AWS) as its Preferred Cloud Provider to modernize infrastructure and develop generative AI platforms. The partnership focuses on two key initiatives: cloud infrastructure modernization and innovative GenAI applications development.
Lee will utilize Amazon Bedrock, a managed service offering access to AI models through a single API, Amazon Redshift for data warehousing, and Amazon Nova foundation models for advanced AI capabilities. These technologies will enable hyper-local, personalized news and advertising services.
The company expects to launch its first GenAI products and services within the next year as part of a multi-year digital transformation initiative aimed at enhancing subscriber experiences and advertising services.
Lee Enterprises, un fornitore di notizie locale presente in 73 mercati statunitensi, ha scelto Amazon Web Services (AWS) come suo fornitore di cloud preferito per modernizzare l'infrastruttura e sviluppare piattaforme di intelligenza artificiale generativa. La partnership si concentra su due iniziative chiave: la modernizzazione dell'infrastruttura cloud e lo sviluppo di applicazioni innovative di GenAI.
Lee utilizzerà Amazon Bedrock, un servizio gestito che offre accesso a modelli di intelligenza artificiale tramite una singola API, Amazon Redshift per l'archiviazione dei dati, e modelli di base Amazon Nova per capacità avanzate di intelligenza artificiale. Queste tecnologie abiliteranno servizi di notizie e pubblicità iper-localizzati e personalizzati.
L'azienda si aspetta di lanciare i suoi primi prodotti e servizi GenAI nel corso del prossimo anno come parte di un'iniziativa di trasformazione digitale pluriennale volta a migliorare l'esperienza degli abbonati e i servizi pubblicitari.
Lee Enterprises, un proveedor de noticias local en 73 mercados de EE. UU., ha seleccionado Amazon Web Services (AWS) como su Proveedor de Nube Preferido para modernizar su infraestructura y desarrollar plataformas de inteligencia artificial generativa. La asociación se centra en dos iniciativas clave: la modernización de la infraestructura en la nube y el desarrollo de aplicaciones innovadoras de GenAI.
Lee utilizará Amazon Bedrock, un servicio gestionado que ofrece acceso a modelos de IA a través de una única API, Amazon Redshift para almacenamiento de datos, y modelos fundamentales de Amazon Nova para capacidades avanzadas de IA. Estas tecnologías permitirán servicios de noticias y publicidad hiperlocalizados y personalizados.
La empresa espera lanzar sus primeros productos y servicios de GenAI en el próximo año como parte de una iniciativa de transformación digital a varios años destinada a mejorar la experiencia de los suscriptores y los servicios publicitarios.
리 엔터프라이즈는 미국 73개 시장에서 운영되는 지역 뉴스 제공업체로, 인프라를 현대화하고 생성적 AI 플랫폼을 개발하기 위해 아마존 웹 서비스(AWS)를 선호하는 클라우드 제공업체로 선택했습니다. 이 파트너십은 두 가지 주요 이니셔티브에 중점을 둡니다: 클라우드 인프라 현대화 및 혁신적인 GenAI 애플리케이션 개발입니다.
리를 통해 아마존 베드록을 사용하여 단일 API를 통해 AI 모델에 접근할 수 있는 관리형 서비스, 데이터 웨어하우징을 위한 아마존 레드시프트, 그리고 고급 AI 기능을 위한 아마존 노바 기본 모델을 활용할 예정입니다. 이러한 기술은 하이퍼 로컬화된 개인 맞춤형 뉴스와 광고 서비스를 가능하게 합니다.
회사는 구독자 경험 및 광고 서비스 향상을 목표로 하는 다년간의 디지털 혁신 이니셔티브의 일환으로 내년 안에 첫 번째 GenAI 제품 및 서비스를 출시할 것으로 기대하고 있습니다.
Lee Enterprises, un fournisseur local de nouvelles présent dans 73 marchés américains, a choisi Amazon Web Services (AWS) comme son fournisseur de cloud préféré pour moderniser son infrastructure et développer des plateformes d'IA générative. Le partenariat se concentre sur deux initiatives clés : la modernisation de l'infrastructure cloud et le développement d'applications innovantes de GenAI.
Lee utilisera Amazon Bedrock, un service géré qui permet d'accéder à des modèles d'IA via une API unique, Amazon Redshift pour l'entreposage de données, et les modèles fondamentaux Amazon Nova pour des capacités avancées d'IA. Ces technologies permettront des services d'actualités et de publicité hyper-localisés et personnalisés.
L'entreprise prévoit de lancer ses premiers produits et services GenAI au cours de l'année prochaine dans le cadre d'une initiative de transformation numérique pluriannuelle visant à améliorer l'expérience des abonnés et les services publicitaires.
Lee Enterprises, ein lokaler Nachrichtenanbieter in 73 US-Märkten, hat Amazon Web Services (AWS) als seinen bevorzugten Cloud-Anbieter ausgewählt, um die Infrastruktur zu modernisieren und generative KI-Plattformen zu entwickeln. Die Partnerschaft konzentriert sich auf zwei wesentliche Initiativen: die Modernisierung der Cloud-Infrastruktur und die Entwicklung innovativer GenAI-Anwendungen.
Lee wird Amazon Bedrock nutzen, einen verwalteten Service, der über eine einzige API Zugang zu KI-Modellen bietet, Amazon Redshift für Datenspeicherung und Amazon Nova-Grundmodelle für erweiterte KI-Funktionen. Diese Technologien ermöglichen hyperlokalisierte, personalisierte Nachrichten- und Werbedienste.
Das Unternehmen plant, innerhalb des nächsten Jahres seine ersten GenAI-Produkte und -Dienstleistungen im Rahmen einer mehrjährigen digitalen Transformationsinitiative auf den Markt zu bringen, die darauf abzielt, das Abonnentenerlebnis und die Werbedienste zu verbessern.
- Strategic partnership with AWS strengthens technological capabilities
- Implementation of advanced AI and data analytics tools for personalized content delivery
- Expected launch of new GenAI products within next year
- Infrastructure modernization to improve scalability and operational efficiency
- None.
Insights
DAVENPORT, Iowa, Dec. 16, 2024 (GLOBE NEWSWIRE) -- Lee Enterprises, a leading provider of local news, information, and advertising across 73 markets in the United States, today announced that it has selected Amazon Web Services (AWS) as its Preferred Cloud Provider to modernize its cloud infrastructure and accelerate the development of generative AI (GenAI) platforms. By going all-in on AWS, Lee Enterprises is advancing its digital transformation strategy to enhance subscriber experiences and advertising services through cutting-edge technologies.
Lee Enterprises’ work with AWS focuses on two key initiatives: modernizing the company’s cloud infrastructure to achieve greater scalability, flexibility, and speed, as well as developing innovative GenAI applications leveraging AWS services. This includes Amazon Bedrock, a fully managed service that offers developers access to high-performing models from leading AI companies through a single API, and Amazon Redshift, a fast, fully managed cloud data warehouse that makes it simple and cost-effective to analyze all of a company’s data. Additionally, Lee will use Amazon Nova foundation models, a new generation of state-of-the-art (SOTA) foundation models (FMs) that deliver frontier intelligence and industry leading price-performance, available exclusively on Amazon Bedrock. These advancements will enable Lee to deliver hyper-local, hyper-personalized news and information services tailored to individual consumer and advertiser needs, while enhancing its ability to analyze and act on critical data insights.
“Working with AWS allows us to reimagine the future of local news and advertising,” said Kevin Mowbray, Chief Executive Officer at Lee Enterprises. “AWS’s proven leadership in cloud infrastructure and generative AI, including Amazon Bedrock and Amazon Nova foundation models, gives us the tools to transform our business at scale. This collaboration enables us to deliver personalized content and innovative solutions that empower subscribers to live more connected lives within their communities, while offering advertisers unparalleled opportunities to reach local audiences effectively.”
Cloud Modernization to Drive Scale, Speed, and Simplicity
Leveraging AWS positions Lee Enterprises to accelerate its journey to the cloud, simplifying operations while enabling faster delivery of new products and services. AWS’s extensive on-demand infrastructure offers the flexibility and scalability needed to support Lee Enterprises’ growing subscriber base and evolving advertising ecosystem.
“With AWS, we’re building a modern technology backbone that enhances our ability to innovate and meet the needs of our audiences and advertisers,” said Les Ottolenghi, Chief Transformation and Commercial Officer at Lee Enterprises. “Amazon Bedrock and Amazon Redshift are essential to our GenAI platform strategy, allowing us to unlock the power of data and large language models (LLMs) to deliver dynamic, personalized content experiences at scale.”
Generative AI to Revolutionize News and Advertising
Amazon Bedrock will serve as the foundation for Lee Enterprises’ GenAI initiatives, enabling the development of applications powered by a range of large language models including Amazon Nova foundation models for multi-modal content generation. These solutions will curate content for subscribers, empower creators with innovative tools, and provide advertisers with enhanced targeting capabilities, driving deeper community engagement.
Key to this transformation is Amazon Redshift, which integrates seamlessly with Bedrock to deliver robust data analytics capabilities. Together, these tools will enable Lee Enterprises to create dynamic, AI-powered news and media platforms that provide actionable insights for subscribers and advertisers alike.
Accelerating Digital Transformation
Lee Enterprises is moving quickly in the delivery of new GenAI products and services, with the first offerings expected within the next year. These innovations are part of a broader multi-year digital transformation initiative, positioning Lee Enterprises as a leader in leveraging technology to redefine the local news media industry.
Through its work with AWS, Lee Enterprises is shaping the future of local news and advertising by combining AWS’s world-class cloud and AI technologies with Lee’s deep expertise in local media.
About Lee Enterprises
Lee Enterprises, Inc. is a trusted local news provider serving 73 markets in 26 states. With a dedication to quality journalism and digital innovation, Lee delivers valuable content and advertising solutions to its communities and partners. For more information, visit www.lee.net.
Contact:
IR@lee.net
(563) 383-2100
FAQ
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