Society6 Launches 23 New Android Phone Case Models

Rhea-AI Summary

Leaf Group's Society6 launched Android Phone Cases, expanding its Tech category. These cases are compatible with 23 Android models and feature over 200,000 designs from independent artists. Given that Android holds a significant share of the global smartphone market, this move aims to attract new customers. Prices range from $35.99 to $39.99, with two versions available—Slim and Tough. Society6 continues to focus on enhancing its offerings in Tech, Wall Art, Furniture, and Home Decor to drive growth.

Positive

• Launch of Android Phone Cases aims to capture a larger market share in Tech.
• Compatible with 23 Android models, enhancing product accessibility.
• Features over 200,000 unique designs, appealing to a diverse customer base.

Negative

• None.

SANTA MONICA, Calif., Aug. 18, 2020 (GLOBE NEWSWIRE) -- Society6, an artist-driven online marketplace featuring made-to-order products in home décor, art, apparel and accessories, today launched Android Phone Cases, expanding its popular Tech category offering. Society6 will also launch Android Phone Cases in its international markets, tapping the significant global reach of Android mobile devices. The brand continues to focus on product launches in key categories including Tech, Wall Art, Furniture and Home Decor.

Society6’s Tech products continue to rank as one of the brand’s most popular categories. This product marks the first launch in a wider expansion of its Tech category, with additional product launches planned for release later this year. On a global scale, Android phones make up the majority of market share for international mobile devices^[1]. The new Android Phone Cases are compatible with 23 different Android models from top brands, including Google, LG and Samsung, and feature more than 200,000 designs at launch, created by independent artists from around the world.

"Though we are best known for our Home Decor and Wall Art products, Tech has always been a popular category for our Society6 customers. As roughly 40% of US and almost three quarters of global smartphone users are on Android mobile devices, we believe the launch of Android Phone Cases will help drive further new customer acquisition,” said Julie Matrat, General Manager of Society6. “These premium cases fit a great lineup of top Android devices, and while our international customer base continues to grow rapidly, our overseas fulfillment capabilities position us well to drive considerable growth shipping locally to our global customers.”  

Currently, Society6 Android Phone Cases are available in two versions - Slim and Tough. The cases are constructed with flexible plastic and include open ports for easy connectivity. Society6 Android Phone Cases range from $35.99-$39.99. As always, every Society6 purchase pays an artist. For more information, visit society6.com.

About Society6:

Society6 is an artist-driven online marketplace selling art, home decor, accessories and apparel, where design comes first and there's a style for every personality. Society6 offers a platform to shop unique designs from hundreds of thousands of independent artists from around the world, and every purchase made pays an artist. Each item is made-to-order and artist designs are available on 70 premium products, including art prints, wall tapestries, throw pillows, yoga mats, duvet covers, and more. To learn more, please visit www.society6.com. Society6 is a wholly owned subsidiary of Leaf Group Ltd. (NYSE:LEAF).

About Leaf Group:

Leaf Group Ltd. (NYSE: LEAF) is a diversified consumer internet company that builds enduring, creator-driven brands that reach passionate audiences in large and growing lifestyle categories, including fitness and wellness (Well+Good, Livestrong.com and MyPlate App), and home, art and design (Saatchi Art, Society6 and Hunker). For more information about Leaf Group, visit www.leafgroup.com.

Cautionary Information Regarding Forward-Looking Statements

This communication contains “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. The forward-looking statements set forth in this communication include, among other things, statements regarding the impact of strategic operational changes and Leaf Group’s future operational and financial performance. In addition, statements containing words such as “guidance,” “may,” “believe,” “anticipate,” “expect,” “intend,” “plan,” “project,” “projections,” “business outlook,” and “estimate” or similar expressions constitute forward-looking statements. These forward-looking statements involve risks and uncertainties regarding Leaf Group’s future operational and financial performance; could cause actual results or developments to differ materially from those indicated due to a number of factors affecting Leaf Group’s operations, markets, products and services; and are based on current expectations, estimates and projections about Leaf Group’s industry, financial condition, operating performance and results of operations, including certain assumptions related thereto. Potential risks and uncertainties that could affect Leaf Group’s operating and financial results are described in Leaf Group’s annual report on Form 10-K for the fiscal year ending December 31, 2019 filed with the Securities and Exchange Commission (http://www.sec.gov) on March 16, 2020, as such risks and uncertainties may be updated from time to time in Leaf Group’s quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, including, without limitation, information under the captions “Risk Factors” and “Management's Discussion and Analysis of Financial Condition and Results of Operations.” These risks and uncertainties include, among others: Leaf Group’s ability to attract new and repeat customers and artists to its marketplaces and successfully grow its marketplace businesses and Leaf Group’s ability to expand its business internationally. Any forward-looking statement made by Leaf Group in this press release is based only on information currently available to Leaf Group and speaks only as of the date on which it is made. Leaf Group undertakes no obligation to revise or update any forward-looking information, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise, except as required by law, and may not provide this type of information in the future.

Media Contacts:

Sharna Daduk
VP, Communications
Sharna.daduk@leafgroup.com

Mia Mendez
Director of PR
Mia.mendez@leafgroup.com

^[1] Android OS (operating system) phones hold the largest stake in Mobile Vendor Market Share Worldwide as of July 2020, according to Statcounter GlobalStats.

FAQ

What new product did Leaf Group announce on August 18, 2020?

Leaf Group announced the launch of Android Phone Cases for its Society6 brand.

How many designs are available for the new Android Phone Cases by Society6?

There are over 200,000 designs available for the new Android Phone Cases.

What are the price ranges for the new Android Phone Cases?

The Android Phone Cases range from $35.99 to $39.99.

How many Android models are compatible with the new cases?

The new Android Phone Cases are compatible with 23 different Android models.

What market segment does Leaf Group aim to expand with the new phone cases?

Leaf Group aims to expand its presence in the Tech category with the new Android Phone Cases.