Lucid Welcomes Marc Winterhoff as Chief Operating Officer
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- Lucid announces the appointment of Marc Winterhoff as Chief Operating Officer (COO), a newly created role reporting to CEO and CTO Peter Rawlinson
- Introduction of Lucid's first COO underscores Lucid's focus on accelerating international expansion, enhancing its go-to-market strategy, and maturing its world-class manufacturing operations
- Winterhoff brings 27 years of experience in the automotive and software industry
Mr. Winterhoff joins Lucid from Roland Berger's automotive practice and brings a proven record of success to Lucid: operational leadership for large automotive manufacturers; managing manufacturing and cost efficiency; introduction of sales, service, and new mobility concepts; and long-term strategies for renowned automotive brands. He is well-equipped to lead the company's global sales and service, marketing, international markets, manufacturing operations, and supply chain organizations.
"We are delighted to welcome Marc to Lucid," said Peter Rawlinson, CEO and CTO, Lucid Group. "His keen insight into consumer and technology trends and operational expertise within the automotive industry in
"I couldn't be more excited to join Lucid and be part of such a stellar group," said Mr. Winterhoff. "The incredible products Lucid has created and brought to market inspire technologists and car-lovers everywhere, and I am honored to be part of the team."
Mr. Winterhoff graduated with a master's degree in electrical and electronics engineering and management from the Technische Universität Darmstadt. He will be based at Lucid's Silicon Valley headquarters.
About Lucid Group
Lucid's mission is to inspire the adoption of sustainable energy by creating advanced technologies and the most captivating luxury electric vehicles centered around the human experience. The company's first car, the Air, is a state-of-the-art luxury sedan with a
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SOURCE Lucid Group
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