Lucid Appoints Nick Twork as Head of Global Communications

Rhea-AI Summary

Lucid Group (NASDAQ: LCID), renowned for its cutting-edge electric vehicles, has appointed Nick Twork as Head of Global Communications. Twork will manage global communications, media relations, and social media, reporting to CEO Peter Rawlinson. Bringing over 20 years of experience from major automakers and tech companies, Twork will support Lucid's mission to decarbonize transportation as the company gears up for the production of its first SUV, Lucid Gravity. Twork's diverse background includes roles at Ford, GM, Porsche, and ONE, emphasizing his capability to enhance Lucid's brand and growth strategies. Lucid's flagship model, Lucid Air, starts at $69,900 and is acclaimed for its superior performance and efficiency.

Positive

• Appointment of Nick Twork, a seasoned communications expert with over 20 years of experience.
• Support for the mission to decarbonize transportation as Lucid prepares for production of its first SUV, Lucid Gravity.
• Twork's diverse background includes high-profile roles at major automakers and tech companies.
• Lucid Air starting at $69,900, acclaimed for performance and efficiency.

Negative

• None.

NEWARK, Calif., June 25, 2024 /PRNewswire/ -- Lucid Group, Inc. (NASDAQ: LCID), maker of the world's most advanced electric vehicles, announced the appointment of Nick Twork as Head of Global Communications.

Twork will oversee Lucid's global communications team, which includes worldwide product, corporate, financial and internal communications; media relations; and social media. Twork will help Lucid's world-class executive team support and amplify the company's mission, working closely across all divisions internationally. He will report directly to Lucid CEO and CTO Peter Rawlinson, effective immediately and be based at Lucid's global headquarters in Newark, Calif.

Twork brings to Lucid more than two decades of global experience and a proven track record across communication, marketing and commercial strategy in technology, and automotive sectors.

A native Michigander, he started his career as a journalist and spy photographer under the legendary Jim Dunne, then worked in high-profile communications roles on multiple continents at Ford, GM, Porsche, Infiniti and Renault-Nissan-Mitsubishi. He gained significant experience at early-stage technology companies, including most recently ONE (Our Next Energy), where he was a founding member of the energy storage company.

"Nick has a rare blend of deep industry insight, emerging technology leadership, and a passion for our mission to decarbonize the transportation sector," Rawlinson said. "I'm confident Nick can help build awareness of our brand while supporting Lucid's ambitious growth plans."

Twork joins the Silicon Valley-based technology company as it prepares for the start of production of Lucid Gravity, its first SUV. Lucid will assemble the SUV at its state-of-the-art, vertically integrated factory in Arizona. Lucid's flagship vehicle, Lucid Air, delivers best-in-class performance and efficiency starting at $69,900.* The company's highest performance model, Lucid Air Sapphire, is considered by many to be the world's best sedan.

"It's an honor – and a whole lot of fun – to be part of the world-class team that produces the most innovative EVs on Earth," Twork said. "As a longtime enthusiast of zero-emission transportation, I look forward to serving Lucid's mission of accelerating humanity's transition to sustainable transportation and energy."

About Lucid:

Lucid (NASDAQ: LCID) is a Silicon Valley-based technology company focused on creating the most advanced EVs in the world. The flagship vehicle, Lucid Air, delivers best-in-class performance and efficiency starting at $69,900*. Lucid is preparing its state-of-the-art, vertically integrated factory in Arizona to begin production of the Lucid Gravity SUV. The company's goal is to accelerate humanity's transition to sustainable transportation and energy. 

* Excludes tax, title, license, options, destination and documentation fees. For U.S. market only.

Investor Relations Contact: investor@lucidmotors.com
Media Contact: media@lucidmotors.com

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SOURCE Lucid Group

FAQ

Who is the new Head of Global Communications at Lucid?

Nick Twork has been appointed as the new Head of Global Communications at Lucid.

When did Lucid appoint Nick Twork as Head of Global Communications?

Nick Twork was appointed as Head of Global Communications on June 25, 2024.

What are Nick Twork's responsibilities at Lucid?

Nick Twork will oversee global communications, including product, corporate, financial, internal communications, media relations, and social media.

What is Nick Twork's professional background before joining Lucid?

Nick Twork has over 20 years of experience in communication, marketing, and strategy roles at Ford, GM, Porsche, Infiniti, Renault-Nissan-Mitsubishi, and ONE.

What major project is Lucid preparing for?

Lucid is preparing for the production of its first SUV, Lucid Gravity.

What is the starting price of Lucid Air?

The starting price for Lucid Air is $69,900.