Locafy ramps up acquisition and partnership strategy
Locafy Limited (NASDAQ: LCFY, LCFYW) has announced the acquisition of the client base of 180 Degree Marketing, a Canberra-based digital agency. This move aligns with Locafy's strategy to expand through partnerships and acquisitions in key markets, particularly in Australia and the US. The acquisition will allow Locafy to enhance its search engine optimization services, benefiting from its patented technology that reportedly delivers significant results in a shorter timeframe. Notably, Locafy was also invited by Nasdaq to ring the opening bell as the first West Australian company to list directly on the exchange.
- Acquisition of 180 Degree Marketing's client base enhances market presence.
- Partnership strategy is expected to contribute to sustainable and profitable growth.
- Locafy's technology shows significant results for clients quickly, fostering agency satisfaction.
- Recognition as the first West Australian company to list directly on Nasdaq boosts company profile.
- None.
Highlights
- Locafy continues to grow through partnership and acquisition strategy.
- Nasdaq invites the Perth-based tech company to ring the opening bell in recognition of it being the first West Australia company to directly list on the global stock exchange.
PERTH, AUSTRALIA, June 14, 2022 (GLOBE NEWSWIRE) --
Locafy Limited (NASDAQ: LCFY, LCFYW) (“Locafy” or “the Company”), has acquired the client base of Australian digital agency 180 Degree Marketing (180 Degree) as it ramps up its acquisition and partnership strategy.
Based in Canberra, Australia 180 Degree services a number of national brands in the real estate, FMCG and finance sectors.
Locafy’s goal is to revolutionize the
“The strategic acquisition of the 180 Degree customer base is part of our overall growth plan to acquire synergistic businesses or client bases in our key global markets while simultaneously driving organic growth through our rapidly expanding channel partner network,” said Locafy CEO Gavin Burnett.
“One of the benefits of Locafy’s technology is that 180 Degree and wider agencies who have partnered with us to date find the results it delivers are hugely popular with clients.
Those clients see significant search engine results in weeks rather than months and that in turn reflects well on the agency.
So we see a partnership and selective acquisition strategy with agencies as a far faster path to sustainable and profitable growth than solely seeking to build that client base directly from the ground up,”said Mr Burnett.
Locafy will initially focus that strategy on key Australian and US markets.
180 Degree founder Katey Battenally said the company was an existing reseller of Locafy’s products.
“My clients have been getting great results from Locafy’s technology and I’m excited to focus on developing new business opportunities under the Locafy brand.
By joining the Locafy team I can focus on further growing the customer base and be confident that the Locafy team can operationally deliver solutions and results on a much larger scale than I could have as a local agency,” said Mrs Battenally.
Nasdaq invited Locafy representatives to ring the opening trading bell late last month in recognition of it being the first West Australia company to list directly on one of the world’s largest stock exchanges.
The video can be viewed here: https://www.youtube.com/watch?v=87WwP88K9gw
About Locafy Limited
Founded in 2009, Locafy’s (NASDAQ: LCFY, LCFYW) mission is to revolutionize the US
For more information, visit www.locafy.com
Safe Harbor Statement
This press release contains “forward-looking statements” that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “subject to”, “believe,” “anticipate,” “plan,” “expect,” “intend,” “estimate,” “project,” “may,” “will,” “should,” “would,” “could,” “can,” the negatives thereof, variations thereon and similar expressions, or by discussions of strategy, although not all forward-looking statements contain these words. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks, and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.
Contacts
| Media Chris Fogarty FMC Change T: +61 420 928 924 E: chris@fmcchange.com | Investors Locafy Investor Relations Locafy Limited E: investor@locafy.com |
To keep updated on Locafy’s news releases and SEC filings, please subscribe to email alerts at https://investor.locafy.com/email-alerts
FAQ
What is the significance of Locafy's acquisition of 180 Degree Marketing?
How does Locafy's technology impact its clients?
What markets is Locafy targeting after the acquisition?
What recognition did Locafy receive from Nasdaq?
