Klaviyo Launches Klaviyo Portfolio to Solve Complex Needs for Global and Multi-Account Customers

Rhea-AI Summary

Klaviyo has launched the Klaviyo Portfolio, a platform designed to cater to the needs of global and multi-account customers. The company aims to simplify the management of multiple accounts for businesses by offering insights, forecasting, faster execution, and simpler operations. This launch also marks the expansion of Klaviyo's international presence with new offices opening in Sydney, Australia, and London, UK.

Positive

• The launch of Klaviyo Portfolio addresses the complex needs of global customers by providing deeper insights, better forecasting, faster execution, and simpler operations.

• The expansion of Klaviyo's international presence with new offices in Sydney, Australia, and London, UK, showcases the company's commitment to growing alongside customers as they scale.

Negative

• None.

Platform further supports global customers with launch of French language and international SMS expansion

BOSTON--(BUSINESS WIRE)-- Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships, today announced the launch of Klaviyo portfolio live at K:LDN, Klaviyo’s immersive all-day customer event in London. Klaviyo portfolio redefines multi-account management by enabling businesses to link various brand or regional accounts and have a centralized view into marketing performance and streamlined management of their assets, billing, users, and reporting. In addition to solving a complex need for larger customers, this launch builds upon Klaviyo’s momentum to expand its international presence, following the opening of offices in Sydney, Australia and London, UK.

“Klaviyo portfolio is our solution to the complexity marketers face when running multi-brand or multi-region businesses,” said Andrew Bialecki, co-founder and CEO of Klaviyo. “A number of our customers have come to us asking for a solution with greater support in managing multiple accounts as their businesses expand, and Klaviyo portfolio is the result of that demand. With this new product, we aim to help our customers improve day-to-day operations, marketing efficiency, brand consistency, and ultimately drive greater ROI.”

Klaviyo portfolio is designed to provide:

• Deeper insights: Identify growth opportunities with all your accounts in one global dashboard.
• Better forecasting: Easily manage budgets with clear insights into how much each account is spending.
• Faster execution: Instantly share assets from templates to entire campaigns – across all accounts with just a few clicks.
• Simpler operations: See every user across every account, and ensure multi-factor authentication and single sign-on are applied for security.

Klaviyo portfolio’s enhanced capabilities are particularly beneficial to global customers that manage multiple brands and geographies. The launch further supports Klaviyo’s expansion into new markets worldwide and underscores the company’s commitment to growing alongside customers as they scale.

“Today, we own and manage eight websites including Billabong, RVCA, Volcom, Roxy, and Quiksilver - and have both websites & stores across multiple regions and locations,” said Courtney Meehan, Digital Marketing Director at Liberated Brands. “When acquiring new sites, your teams grow, your tech stack grows, and it becomes even more critical to have the ability to scale quickly and be nimble—while improving performance.”

“We're really excited about the Klaviyo portfolio launch because moving faster and saving time will allow us to streamline our marketing operations,” continued Meehan. “That one, unified single view source is going to be important for us to be able to assess performance across brands instead of by individual brand.”

In conjunction with the launch of Klaviyo portfolio, Klaviyo also announced two platform enhancements, further reinforcing its dedication to its product-led international growth strategy:

• French Language Product: Available in May, Klaviyo will offer its platform in French, helping better serve its international customers based in French-speaking regions. This marks the first time Klaviyo is available in a language other than English.
• Klaviyo SMS Expansion: Klaviyo SMS continues to expand in new international markets, helping brands create meaningful cross-channel experiences with their customers. Klaviyo SMS currently serves the US, Canada, Australia, the UK, Ireland, New Zealand, Germany, the Netherlands, and France, with plans to roll out in Spain, Switzerland, Austria, and Nordic countries later this year.

About Klaviyo
Klaviyo (CLAY-vee-oh) powers smarter digital relationships, making it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes. Klaviyo’s modern and intuitive SaaS platform enables business users of any skill level to harness their first-party data from more than 350 integrations to send the right message at the right time across email, SMS, and push notifications. Innovative businesses like Good American, TaylorMade, Skims, Stanley 1913, and more than 143,000 other paying customers leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240430125361/en/

Lacey Berrien

Public Relations

press@klaviyo.com

Source: Klaviyo, Inc.

FAQ

What is Klaviyo Portfolio?

Klaviyo Portfolio is a platform that aims to simplify multi-account management for businesses by providing insights, forecasting, faster execution, and simpler operations.

Where was Klaviyo's immersive all-day customer event held?

Klaviyo's immersive all-day customer event was held in London.

In which countries will Klaviyo offer its platform in French?

Klaviyo will offer its platform in French to better serve its international customers based in French-speaking regions.