Neutrogena® Introduces Tate McRae as Global Brand Ambassador
Kenvue Inc. (NYSE: KVUE) has announced global artist Tate McRae as Neutrogena's newest global brand ambassador, launching the brand's new 'Beauty to a Science' positioning. The announcement coincides with the 10th anniversary of Neutrogena's Hydro Boost collection, which sells one Water Gel jar every two seconds worldwide.
The campaign features McRae alongside Neutrogena Global Innovation Partner Dr. Muneeb Shah, focusing on how stress affects skin health. McRae, 21, will be featured across multiple marketing platforms, including TV, social media, digital, and point of sale, while integrating the brand into her future projects.
The partnership emphasizes Hydro Boost's weightless formula and hyaluronic acid technology, marking a significant milestone for the product line that helped establish the hyaluronic acid category in skincare.
Kenvue Inc. (NYSE: KVUE) ha annunciato l'artista globale Tate McRae come nuovo ambasciatore del marchio Neutrogena, lanciando la nuova posizione del marchio 'Beauty to a Science'. L'annuncio coincide con il 10° anniversario della collezione Hydro Boost di Neutrogena, che vende un barattolo di Water Gel ogni due secondi in tutto il mondo.
La campagna presenta McRae insieme al Partner Globale per l'Innovazione di Neutrogena, Dr. Muneeb Shah, concentrandosi su come lo stress influisce sulla salute della pelle. McRae, 21 anni, sarà presente su molteplici piattaforme di marketing, tra cui TV, social media, digitale e punti vendita, integrando il marchio nei suoi progetti futuri.
La partnership sottolinea la formula leggerissima di Hydro Boost e la tecnologia dell'acido ialuronico, segnando un traguardo significativo per la linea di prodotti che ha contribuito a stabilire la categoria dell'acido ialuronico nella cura della pelle.
Kenvue Inc. (NYSE: KVUE) ha anunciado al artista global Tate McRae como el nuevo embajador de la marca Neutrogena, lanzando la nueva posicionamiento de la marca 'Beauty to a Science'. El anuncio coincide con el 10° aniversario de la colección Hydro Boost de Neutrogena, que vende un tarro de Water Gel cada dos segundos en todo el mundo.
La campaña presenta a McRae junto al Socio Global de Innovación de Neutrogena, Dr. Muneeb Shah, enfocándose en cómo el estrés afecta la salud de la piel. McRae, de 21 años, aparecerá en múltiples plataformas de marketing, incluyendo TV, redes sociales, digitales y puntos de venta, integrando la marca en sus proyectos futuros.
La asociación enfatiza la fórmula liviana de Hydro Boost y la tecnología del ácido hialurónico, marcando un hito significativo para la línea de productos que ayudó a establecer la categoría de ácido hialurónico en el cuidado de la piel.
Kenvue Inc. (NYSE: KVUE)는 글로벌 아티스트 테이트 맥레이를 네이투로저나의 새로운 글로벌 브랜드 앰버서더로 발표하며 브랜드의 새로운 'Beauty to a Science' 포지셔닝을 시작했습니다. 이 발표는 네이투로저나의 하이드로 부스트 컬렉션 10주년과 일치하며, 이 제품은 전 세계에서 매 2초마다 하나의 워터 젤Jar를 판매하고 있습니다.
캠페인은 맥레이와 네이투로저나의 글로벌 혁신 파트너인 Dr. 무니브 샤와 함께 진행되며, 스트레스가 피부 건강에 미치는 영향에 초점을 맞추고 있습니다. 21세의 맥레이는 TV, 소셜 미디어, 디지털 및 판매 포인트를 포함한 다양한 마케팅 플랫폼에서 소개되며, 자신의 향후 프로젝트에 브랜드를 통합합니다.
이번 파트너십은 하이드로 부스트의 가벼운 포뮬러와 히알루론산 기술을 강조하며, 스킨케어에서 히알루론산 카테고리를 확립한 제품 라인에 중요한 이정표를 산출하고 있습니다.
Kenvue Inc. (NYSE: KVUE) a annoncé l'artiste mondial Tate McRae comme le nouvel ambassadeur mondial de la marque Neutrogena, lançant le nouveau positionnement de la marque 'Beauty to a Science'. L'annonce coïncide avec le 10ème anniversaire de la collection Hydro Boost de Neutrogena, qui vend un pot de Water Gel toutes les deux secondes dans le monde.
La campagne met en avant McRae aux côtés du partenaire mondial d'innovation de Neutrogena, Dr. Muneeb Shah, en se concentrant sur l'impact du stress sur la santé de la peau. McRae, 21 ans, sera présent sur plusieurs plateformes de marketing, y compris la télévision, les réseaux sociaux, le numérique et le point de vente, tout en intégrant la marque dans ses futurs projets.
Le partenariat souligne la formule légère de Hydro Boost et la technologie de l'acide hyaluronique, marquant une étape importante pour la gamme de produits qui a aidé à établir la catégorie de l'acide hyaluronique dans les soins de la peau.
Kenvue Inc. (NYSE: KVUE) hat den globalen Künstler Tate McRae als neuen globalen Markenbotschafter von Neutrogena angekündigt und positioniert die Marke neu mit dem Slogan 'Beauty to a Science'. Die Ankündigung fällt mit dem 10. Jubiläum der Hydro Boost Kollektion von Neutrogena zusammen, die weltweit alle zwei Sekunden ein Glas Water Gel verkauft.
Die Kampagne zeigt McRae zusammen mit dem globalen Innovationspartner von Neutrogena, Dr. Muneeb Shah, und konzentriert sich darauf, wie Stress die Hautgesundheit beeinträchtigt. Die 21-jährige McRae wird auf verschiedenen Marketingplattformen wie TV, sozialen Medien, digital und am Verkaufsort präsentiert und integriert die Marke in ihre zukünftigen Projekte.
Die Partnerschaft betont die gewichtslose Formel von Hydro Boost und die Technologie der Hyaluronsäure und stellt einen bedeutenden Meilenstein für die Produktlinie dar, die dazu beigetragen hat, die Kategorie der Hyaluronsäure in der Hautpflege zu etablieren.
- Strong product performance with Hydro Boost Water Gel selling one unit every two seconds globally
- Strategic marketing partnership with high-profile artist expanding brand reach
- Integration of product into ambassador's future projects potentially increasing market exposure
- None.
On the Heels of its 10th Anniversary, the Brand's Iconic Hydro Boost Collection Is
Revealing a Juicy, Fresh Take
Neutrogena's new campaign highlights products from its award-winning Hydro Boost range, including the Water Gel. This commemorates Hydro Boost's 10th anniversary as one of the brand's top-selling facial moisturizers, which jumpstarted the hyaluronic acid ingredient category. On average, a jar of Neutrogena Hydro Boost Water Gel is sold every two seconds worldwide1.
At just 21 years old, McRae has captivated audiences as a chart-topping artist and dancer. Now, as she prepares to release her third album, So Close to What, and hit the road for a world tour, the campaign shares her must-have secret to juicy skin: Neutrogena Hydro Boost.
"I'm thrilled to partner with Neutrogena – a brand I've trusted since I was young. What I love about this campaign is how real it feels. We've all been there—those moments where your brain just won't stop spiraling, and the last thing you need is the overthinking messing up your skin," said McRae, Neutrogena® Global Brand Ambassador. "That's why I'm obsessed with Hydro Boost. It keeps my skin hydrated and is the perfect reminder that skincare doesn't have to be complicated to work."
Neutrogena engages best-in-class scientists and partners with leading dermatologists to develop breakthrough solutions that both advance clinical efficacy and provide incredible product experience. In the upcoming campaign, McRae stars alongside Neutrogena® Global Innovation Partner, Dr. Muneeb Shah, to highlight how stress and overthinking can affect skin.
"By featuring Tate and her infectious energy, alongside Dr. Shah, whose expertise helped to make him the most followed dermatologist on social media, we're bridging the gap between beauty and science, creating a powerful message for the next generation," said Andrew Stanleick, Kenvue's President of Skin Health & Beauty in
As a Neutrogena® Global Ambassador, McRae will be featured in marketing initiatives across multiple platforms, including TV, social, digital, point of sale, and will also integrate the brand into her own future projects. The campaign emphasizes Hydro Boost's ability to enhance skincare routines with a weightless formula that magnifies the power of hyaluronic acid for juicy, deeply hydrated skin.
About Kenvue
Kenvue Inc. is the world's largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno®, BAND-AID® Brand, Johnson's®, Listerine®, Neutrogena® and Tylenol®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we realize the extraordinary power of everyday care. Our teams work every day to put that power in consumers' hands and earn a place in their hearts and homes. Learn more at www.kenvue.com.
About Neutrogena®
For over 90 years, Neutrogena® has been developing breakthrough skincare solutions that both advance clinical efficacy and provide incredible product experience. From science-led innovation to accessible education, we are driven by a mission to democratize skin health & beauty. Our products address skin needs across ages, skin types and tones. Neutrogena® is a brand of Kenvue Brands LLC, a subsidiary of Kenvue Inc.
About Tate McRae:
Singer, songwriter, and dancer triple threat Tate McRae has garnered over 12.6 billion career streams and multiple #1 Top 40 hits. Her versatility as a performer has captivated audiences around the world. Whether she's delivering a powerful vocal performance or executing high-energy choreography, Tate brings a unique blend of artistry and authenticity to every stage. Her highly anticipated third album So Close To What is releasing February 21st.
Cautions Concerning Forward-Looking Statements
This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding Neutrogena's introduction of Tate McRae as Global Brand Ambassador. Forward-looking statements may be identified by the use of words such as "plans," "expects," "will," "anticipates," "estimates" and other words of similar meaning. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of Kenvue and its affiliates.
A list and descriptions of risks, uncertainties and other factors can be found in Kenvue's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended December 31, 2023 and subsequent Quarterly Reports on Form 10-Q and other filings, available at www.kenvue.com or on request from Kenvue. Kenvue and its affiliates undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or developments or otherwise.
1 *Based on global unit sales data for L52W ending Oct 2024
Media Contact:
Jenni Évora
Communications Lead, Neutrogena
jevora@kenvue.com
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SOURCE Kenvue Inc.
FAQ
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