Neutrogena® and John Cena Team Up for the Ultimate Disappearing Act in New Ultra Sheer ® Mineral Sunscreen Campaign
Kenvue Inc. (NYSE: KVUE) has launched the new Neutrogena® Ultra Sheer® Face Liquid Mineral Sunscreen SPF 70, addressing key consumer barriers to daily sunscreen use. According to a December 2024 company study, 99% of healthcare providers believe better application and aesthetic experiences would increase patient sunscreen usage.
The company has partnered with John Cena and dermatologist Dr. Neera Nathan for the 'Sunscreen You Can't See' campaign, leveraging Cena's 'You Can't See Me' catchphrase to highlight the product's invisible finish. The sunscreen features Helioplex® and Purescreen® Technology for broad-spectrum UVA/UVB protection.
Neutrogena® is expanding its sun safety initiatives in 2025 as the official sun care sponsor of Coachella, Stagecoach Festival, and the World Surf League. The brand is also strengthening its partnership with the Melanoma Research Foundation, surpassing $1 million in total donations, and launching the Sun Safety for All educational program.
Kenvue Inc. (NYSE: KVUE) ha lanciato il nuovo Neutrogena® Ultra Sheer® Face Liquid Mineral Sunscreen SPF 70, affrontando le principali barriere dei consumatori all'uso quotidiano della protezione solare. Secondo uno studio aziendale di dicembre 2024, il 99% dei professionisti sanitari ritiene che una migliore applicazione e esperienze estetiche aumenterebbero l'uso della protezione solare da parte dei pazienti.
L'azienda ha collaborato con John Cena e la dermatologa Dr. Neera Nathan per la campagna 'Sunscreen You Can't See', sfruttando il famoso motto di Cena 'You Can't See Me' per mettere in evidenza la finitura invisibile del prodotto. La protezione solare presenta la tecnologia Helioplex® e Purescreen® per una protezione ad ampio spettro UVA/UVB.
Neutrogena® sta ampliando le proprie iniziative di sicurezza solare nel 2025 come sponsor ufficiale della cura solare di Coachella, Stagecoach Festival e della World Surf League. Il marchio sta anche rafforzando la sua collaborazione con la Melanoma Research Foundation, superando 1 milione di dollari in donazioni totali e lanciando il programma educativo Sun Safety for All.
Kenvue Inc. (NYSE: KVUE) ha lanzado el nuevo Neutrogena® Ultra Sheer® Face Liquid Mineral Sunscreen SPF 70, abordando las principales barreras de los consumidores para el uso diario del protector solar. Según un estudio de la empresa realizado en diciembre de 2024, el 99% de los proveedores de atención médica cree que una mejor aplicación y experiencias estéticas aumentarían el uso de protector solar por parte de los pacientes.
La empresa se ha asociado con John Cena y la dermatóloga Dra. Neera Nathan para la campaña 'Sunscreen You Can't See', aprovechando la frase célebre de Cena 'You Can't See Me' para resaltar el acabado invisible del producto. El protector solar cuenta con la tecnología Helioplex® y Purescreen® para una protección de amplio espectro UVA/UVB.
Neutrogena® está ampliando sus iniciativas de seguridad solar en 2025 como patrocinador oficial del cuidado solar de Coachella, Stagecoach Festival y la World Surf League. La marca también está fortaleciendo su asociación con la Melanoma Research Foundation, superando los 1 millón de dólares en donaciones totales y lanzando el programa educativo Sun Safety for All.
Kenvue Inc. (NYSE: KVUE)는 새로운 Neutrogena® Ultra Sheer® Face Liquid Mineral Sunscreen SPF 70을 출시하여 소비자들이 매일 선크림을 사용하지 않는 주요 장벽을 해결했습니다. 2024년 12월 회사 연구에 따르면, 99%의 의료 제공자가 더 나은 적용 및 미적 경험이 환자의 선크림 사용을 증가시킬 것이라고 믿고 있습니다.
회사는 John Cena와 피부과 의사 Dr. Neera Nathan과 협력하여 'Sunscreen You Can't See' 캠페인을 진행하며, Cena의 'You Can't See Me' 유행어를 활용하여 제품의 보이지 않는 마감을 강조합니다. 이 선크림은 광범위한 UVA/UVB 보호를 위한 Helioplex® 및 Purescreen® 기술을 특징으로 합니다.
Neutrogena®는 2025년에 Coachella, Stagecoach Festival 및 World Surf League의 공식 선케어 스폰서로서 태양 안전 이니셔티브를 확장하고 있습니다. 이 브랜드는 또한 Melanoma Research Foundation과의 파트너십을 강화하여 총 기부금이 100만 달러를 초과하고, 모든 이를 위한 태양 안전 교육 프로그램을 시작하고 있습니다.
Kenvue Inc. (NYSE: KVUE) a lancé le nouveau Neutrogena® Ultra Sheer® Face Liquid Mineral Sunscreen SPF 70, s'attaquant aux principales barrières que rencontrent les consommateurs pour l'utilisation quotidienne de la crème solaire. Selon une étude de l'entreprise réalisée en décembre 2024, 99 % des professionnels de la santé estiment qu'une meilleure application et des expériences esthétiques augmenteraient l'utilisation de la crème solaire par les patients.
L'entreprise s'est associée à John Cena et à la dermatologue Dr. Neera Nathan pour la campagne 'Sunscreen You Can't See', en s'appuyant sur la phrase emblématique de Cena 'You Can't See Me' pour mettre en avant la finition invisible du produit. La crème solaire est dotée de la technologie Helioplex® et Purescreen® pour une protection à large spectre UVA/UVB.
Neutrogena® élargit ses initiatives de sécurité solaire en 2025 en tant que sponsor officiel des soins solaires de Coachella, Stagecoach Festival et de la World Surf League. La marque renforce également son partenariat avec la Melanoma Research Foundation, dépassant 1 million de dollars en dons totaux et lançant le programme éducatif Sun Safety for All.
Kenvue Inc. (NYSE: KVUE) hat den neuen Neutrogena® Ultra Sheer® Face Liquid Mineral Sunscreen SPF 70 auf den Markt gebracht, um die wichtigsten Verbraucherbarrieren für die tägliche Anwendung von Sonnencreme zu überwinden. Laut einer Unternehmensstudie aus Dezember 2024 glauben 99% der Gesundheitsdienstleister, dass eine bessere Anwendung und ästhetische Erfahrungen die Nutzung von Sonnencreme durch Patienten erhöhen würden.
Das Unternehmen hat sich mit John Cena und Dermatologin Dr. Neera Nathan für die Kampagne 'Sunscreen You Can't See' zusammengetan und nutzt Cenas Spruch 'You Can't See Me', um das unsichtbare Finish des Produkts hervorzuheben. Die Sonnencreme verfügt über Helioplex® und Purescreen® Technologie für einen breiten UVA/UVB-Schutz.
Neutrogena® erweitert 2025 seine Sonnenbrandschutzinitiativen als offizieller Sonnenpflege-Sponsor von Coachella, Stagecoach Festival und der World Surf League. Die Marke stärkt auch ihre Partnerschaft mit der Melanoma Research Foundation und hat insgesamt über 1 Million Dollar an Spenden überschritten sowie das Bildungsprogramm Sun Safety for All ins Leben gerufen.
- Launch of new high-SPF mineral sunscreen product addressing market demands
- Strategic partnership with celebrity John Cena for marketing campaign
- Expansion of brand presence through major event sponsorships (Coachella, World Surf League)
- Milestone achievement of $1 million in donations to Melanoma Research Foundation
- None.
The Brand's Latest Mineral Sunscreen Addresses
Top Consumer Barriers to Daily Sunscreen Use
Inspired by the legendary 'You Can't See Me' catchphrase, the Sunscreen You Can't See campaign reinforces that while you may not see Ultra Sheer ® Sunscreen on your skin, the high-SPF mineral formula is working hard to protect you from the harshest UV rays. Joining Cena in the campaign is dermatologist and skin cancer surgeon Dr. Neera Nathan.
"I had a blast working on this campaign. It's funny, but it also gets across a really important point—wearing SPF every day isn't something you should skip," said John Cena. "Neutrogena® Ultra Sheer ® Sunscreen is lightweight, not greasy, and honestly, it's so sheer you barely notice it's there."
"As a dermatologist who removes skin cancers daily, I know sun protection is crucial for preventing sun-induced cancers and photoaging," says Dr. Neera Nathan. "Ultra Sheer ® Mineral Face Liquid Sunscreen stands out for its lightweight, high-SPF mineral protection and invisible finish, which I hope will encourage more people to wear sunscreen daily."
The Neutrogena® Ultra Sheer ® Sunscreen collection is designed for everyday wear, offering superior broad-spectrum UVA/UVB protection powered by proprietary Helioplex® and Purescreen® Technology. The advanced, fast-absorbing mineral formula ensures an ultra-light, invisible finish without the heavy, greasy feel, making sunscreen use effortless and enjoyable.
"At Neutrogena®, we're committed to breaking down barriers to sun protection," said Andrew Stanleick, Kenvue President of Skin Health & Beauty in
In 2025, Neutrogena® is strengthening its longstanding commitment to education and awareness for sun safe practices, while increasing the number of dermatologists engaged and sunscreen sampled. As the official sun care sponsor of the Coachella Valley Music and Arts Festival and Stagecoach Festival, the brand will offer complimentary sunscreen stations and education. Additionally, Neutrogena® is deepening its eight-year relationship with the Melanoma Research Foundation, surpassing
Furthering its impact, the brand will serve as an official sun care sponsor of the 2025 World Surf League, emphasizing the importance of sun protection for beach and water activities. To reach younger audiences, Neutrogena® has partnered with Young Minds Inspired to develop the Sun Safety for All program, providing education to students across the country and fostering lifelong sun protection habits at an early age.
About Kenvue
Kenvue Inc. is the world's largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson's®, Listerine®, Neutrogena®, and Tylenol®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we realize the extraordinary power of everyday care. Our teams work every day to put that power in consumers' hands and earn a place in their hearts and homes. Learn more at www.kenvue.com.
About Neutrogena®
For over 90 years, Neutrogena® has been developing breakthrough skincare solutions that both advance clinical efficacy and provide incredible product experience, living into our Beauty to a Science platform. From science-led innovation to accessible education, we are driven by a mission to democratize skin health & beauty. Our products address skin needs across ages, skin types and tones. Neutrogena® is a brand of Kenvue Brands LLC, a subsidiary of Kenvue Inc.
Cautions Concerning Forward-Looking Statements
This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding the launch of the Neutrogena® Ultra Sheer ® Face Liquid Mineral Sunscreen SPF 70. Forward-looking statements may be identified by the use of words such as "plans," "expects," "will," "anticipates," "estimates" and other words of similar meaning. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of Kenvue and its affiliates.
A list and descriptions of risks, uncertainties and other factors can be found in Kenvue's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended December 29, 2024 and subsequent Quarterly Reports on Form 10-Q and other filings, available at www.kenvue.com or on request from Kenvue. Kenvue and its affiliates undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or developments or otherwise.
1 Sunscreen Perception Survey 2024 (December 2024) Kenvue – Dermsquared®
2 Nielsen L52W ending 12/28
Media Contact:
Jenni Évora
Communications Lead, Neutrogena
jevora@kenvue.com
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SOURCE Kenvue Inc.
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