OGX® Haircare Introduces Shay Mitchell as First Global Brand Ambassador
Kenvue Inc. (NYSE: KVUE) has announced actress and entrepreneur Shay Mitchell as the first global brand ambassador for OGX® Haircare. Mitchell will represent the brand's Fixer character in a new 360° campaign promoting the OGX® Bond Protein Repair line.
The campaign features Mitchell alongside Trichologist Abbey Yung, highlighting solutions for hair damage through television spots and a #DamageDetected social media series. The new product line includes a Bond Protein Repair 450°F Heat Protect Spray, formulated with a patented bond-building protein to repair and protect hair at a lower price point than salon brands.
According to Andrew Stanleick, President of Skin Health & Beauty at Kenvue, 8 in 10 people experience hair damage. The campaign aims to address these concerns with science-backed repair solutions. OGX® currently holds the position of #1 in hair repair based on market data through November 2024.
Kenvue Inc. (NYSE: KVUE) ha annunciato l'attrice e imprenditrice Shay Mitchell come primo ambasciatore globale del marchio per OGX® Haircare. Mitchell rappresenterà il personaggio Fixer del marchio in una nuova campagna a 360° che promuove la linea OGX® Bond Protein Repair.
La campagna vede Mitchell insieme alla tricologa Abbey Yung, evidenziando soluzioni per il danno dei capelli attraverso spot televisivi e una serie sui social media #DamageDetected. La nuova linea di prodotti include uno Spray Protettivo per il Calore a 450°F Bond Protein Repair, formulato con una proteina brevettata che costruisce legami per riparare e proteggere i capelli a un prezzo inferiore rispetto ai marchi da salone.
Secondo Andrew Stanleick, Presidente di Skin Health & Beauty presso Kenvue, 8 persone su 10 sperimentano danni ai capelli. La campagna mira ad affrontare queste preoccupazioni con soluzioni di riparazione supportate dalla scienza. OGX® attualmente detiene la posizione di #1 nella riparazione dei capelli basata su dati di mercato fino a novembre 2024.
Kenvue Inc. (NYSE: KVUE) ha anunciado a la actriz y empresaria Shay Mitchell como la primera embajadora global de la marca para OGX® Haircare. Mitchell representará el personaje Fixer de la marca en una nueva campaña 360° que promueve la línea OGX® Bond Protein Repair.
La campaña presenta a Mitchell junto a la tricóloga Abbey Yung, destacando soluciones para el daño del cabello a través de anuncios televisivos y una serie en redes sociales #DamageDetected. La nueva línea de productos incluye un Spray Protector de Calor a 450°F Bond Protein Repair, formulado con una proteína patentada que repara y protege el cabello a un precio más bajo que las marcas de salón.
Según Andrew Stanleick, presidente de Skin Health & Beauty en Kenvue, 8 de cada 10 personas experimentan daños en el cabello. La campaña tiene como objetivo abordar estas preocupaciones con soluciones de reparación respaldadas por la ciencia. OGX® ocupa actualmente la posición de #1 en reparación del cabello según datos de mercado hasta noviembre de 2024.
Kenvue Inc. (NYSE: KVUE)는 배우이자 기업가인 Shay Mitchell을 OGX® Haircare의 첫 번째 글로벌 브랜드 앰배서더로 발표했습니다. Mitchell은 OGX® Bond Protein Repair 라인을 홍보하는 새로운 360° 캠페인에서 브랜드의 Fixer 캐릭터를 대표할 것입니다.
이 캠페인은 Mitchell과 모발 전문가 Abbey Yung이 함께 출연하여 텔레비전 광고와 소셜 미디어 시리즈 #DamageDetected를 통해 모발 손상에 대한 해결책을 강조합니다. 새로운 제품 라인에는 450°F 열 보호 스프레이인 Bond Protein Repair가 포함되어 있으며, 이는 특허받은 결합 단백질로 모발을 수리하고 보호하며, 미용실 브랜드보다 저렴한 가격으로 제공됩니다.
Kenvue의 피부 건강 및 뷰티 부문 사장인 Andrew Stanleick에 따르면, 10명 중 8명이 모발 손상을 경험합니다. 이 캠페인은 과학적 근거에 기반한 수리 솔루션으로 이러한 우려를 해결하는 것을 목표로 합니다. OGX®는 2024년 11월까지의 시장 데이터를 기준으로 모발 수리 분야에서 #1의 위치를 차지하고 있습니다.
Kenvue Inc. (NYSE: KVUE) a annoncé l'actrice et entrepreneuse Shay Mitchell comme première ambassadrice mondiale de la marque pour OGX® Haircare. Mitchell représentera le personnage Fixer de la marque dans une nouvelle campagne à 360° promouvant la ligne OGX® Bond Protein Repair.
La campagne met en vedette Mitchell aux côtés de la trichologue Abbey Yung, soulignant des solutions pour les dommages capillaires à travers des spots télévisés et une série sur les réseaux sociaux #DamageDetected. La nouvelle ligne de produits comprend un Spray Protecteur de Chaleur à 450°F Bond Protein Repair, formulé avec une protéine de liaison brevetée pour réparer et protéger les cheveux à un prix inférieur à celui des marques de salon.
Selon Andrew Stanleick, président de Skin Health & Beauty chez Kenvue, 8 personnes sur 10 rencontrent des dommages capillaires. La campagne vise à répondre à ces préoccupations avec des solutions de réparation soutenues par la science. OGX® occupe actuellement la position de #1 dans la réparation des cheveux selon les données du marché jusqu'en novembre 2024.
Kenvue Inc. (NYSE: KVUE) hat die Schauspielerin und Unternehmerin Shay Mitchell als erste globale Markenbotschafterin für OGX® Haircare bekannt gegeben. Mitchell wird die Fixer-Figur der Marke in einer neuen 360°-Kampagne repräsentieren, die die OGX® Bond Protein Repair-Produktlinie bewirbt.
Die Kampagne zeigt Mitchell zusammen mit der Trichologin Abbey Yung und hebt Lösungen für Haarschäden durch Fernsehspots und eine Social-Media-Serie #DamageDetected hervor. Die neue Produktlinie umfasst ein Bond Protein Repair 450°F Hitzeschutzspray, das mit einem patentierten, bindenden Protein formuliert ist, um das Haar zu reparieren und zu schützen, und das zu einem niedrigeren Preis als Salonmarken angeboten wird.
Laut Andrew Stanleick, Präsident von Skin Health & Beauty bei Kenvue, erfahren 8 von 10 Menschen Haarschäden. Die Kampagne zielt darauf ab, diese Bedenken mit wissenschaftlich fundierten Reparaturlösungen anzugehen. OGX® hat derzeit die Position #1 im Bereich Haarreparatur basierend auf Marktdaten bis November 2024.
- OGX holds #1 position in hair repair category
- Launch of new Bond Protein Repair line with patented technology
- Strategic partnership with high-profile celebrity Shay Mitchell
- Expansion into premium market segment at competitive price points
- None.
New campaign introduces new Bond Protein Repair hair line designed to deliver effective bonding repair – at a fraction of the price of prestige brands
The Fixer character is part of a new 360˚ campaign from OGX® that spotlights science-backed solutions for real hair damage — educating consumers on achieving effective bonding repair. The campaign, featuring Mitchell as The Fixer, alongside Trichologist and beauty expert, Abbey Yung, and other influential voices, includes a new television spot and a #DamageDetected social media content series that highlights the toll of excessive heat, color and styling damage on hair, while offering effective, affordable products for repairing, strengthening and maintaining healthy-looking hair.
At the heart of this campaign is the OGX® Bond Protein Repair line – a damage repair system that addresses the need for damage protection to strengthen hair. Formulated with a patented bond-building protein, this collection helps repair, strengthen, and protect hair from the inside out —making it the go-to solution for consumers looking to revive and fortify their hair without compromise, at a fraction of the price of salon brands. The line includes the new OGX® Bond Protein Repair 450°F Heat Protect Spray – a continuous, lightweight mist designed to protect against up to 450˚F heat styling with a lightweight conditioning formula that also leaves hair strong.
"We know that 8 in 10 people are impacted by hair damageii—it's the reality for those who color and style their hair. It has been our mission to not only address these concerns, but deliver real, effective repair solutions that lead with science," said Andrew Stanleick, President, Skin Health & Beauty,
"My life is busy, and my hair goes through a lot," said Shay Mitchell. "OGX products keep my hair healthy, shiny, and protected."
In a series of social media posts, Mitchell will spotlight some of the toughest cases of hair damage, reinforcing how OGX® is the #1 hair repair brandi. As the resident expert in the campaign's content, Yung will help consumers understand why damage happens and how to repair it effectively. Yung's expertise as a trichologist ensures that Mitchell's Fixer character gets to the root of hair damage with solutions that repair and restore hair.
To learn more about the OGX® Bond Protein Repair line and explore the new campaign with Shay Mitchell as The Fixer, visit www.ogxbeauty.com or follow OGX® on Instagram at @ogx-beauty and TikTok at @ogxbeauty. The full OGX® Bond Protein Repair line is now available on the OGX website and across retailers.
About Kenvue
Kenvue Inc. is the world's largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno®, BAND-AID® Brand, Johnson's®, Listerine®, Neutrogena® and Tylenol®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we realize the extraordinary power of everyday care. Our teams work every day to put that power in consumers' hands and earn a place in their hearts and homes. Learn more at www.kenvue.com.
About OGX
OGX® believes healthy hair gives you the confidence to boldly be yourself, which is why we develop high-performance formulas, designed to support hair health and resilience from root to tip. We blend recognizable, proven ingredients known for delivering healthy–looking hair to equip you with the products you need to help prevent and repair damage every time you wash. OGX® is a brand of Kenvue Brands LLC, a subsidiary of Kenvue Inc.
About Shay Mitchell
Shay Mitchell is an actress, entrepreneur, and executive producer. She first captivated audiences with her breakout role in Pretty Little Liars and has since delivered standout performances in other television series.
Beyond entertainment, Mitchell is a visionary businesswoman and global tastemaker. In 2018, she founded BÉIS, a travel and lifestyle essentials brand offering stylish yet functional luggage and accessories. With over 50 million followers, she remains one of the most influential and celebrated voices in entertainment and entrepreneurship.
Cautions Concerning Forward-Looking Statements
This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding OGX Haircare's introduction of Shay Mitchell as its first brand ambassador. Forward-looking statements may be identified by the use of words such as "plans," "expects," "will," "anticipates," "estimates" and other words of similar meaning. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of Kenvue Inc. and its affiliates.
A list and descriptions of risks, uncertainties and other factors can be found in Kenvue Inc.'s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended December 29, 2024 and subsequent Quarterly Reports on Form 10-Q and other filings, available at www.kenvue.com or on request from Kenvue. Kenvue and its affiliates undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or developments or otherwise.
DISCLAIMERS:
i Vogue International LLC calculation based on Scantrack for the Hair Care Repair category for the 52 weeks ending 11/16/24, for the total U.S. market, xAOC. Copyright © 2024, Nielsen Consumer LLC
ii Haircare A&U Study, June 2024
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SOURCE Kenvue
FAQ
What is the new OGX Bond Protein Repair line from KVUE offering?
How will Shay Mitchell contribute to OGX's marketing strategy as KVUE's brand ambassador?
What market position does OGX hold in hair repair products for KVUE?
What percentage of consumers are affected by hair damage according to KVUE's research?
