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Wrangler® Reels in Fishing Styles with New ATG Wrangler AnglerTM Collection and Will Serve as the Official Sponsor of the Major League Fishing Bass Pro Tour in 2022
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Rhea-AI Summary
Wrangler expands its All Terrain Gear - ATG by Wrangler® line with the introduction of the ATG Wrangler Angler™ Collection, targeting the growing interest in recreational fishing. This collection combines functionality with style, featuring moisture-wicking fabrics and UPF protection. According to the Recreational Boating and Fishing Foundation, 18% of the U.S. population fished at least once in 2020, highlighting the sport's increasing popularity. Wrangler aligns with Major League Fishing as an official sponsor, enhancing brand visibility in the fishing community.
Positive
Expansion of product line to meet growing demand for fishing apparel.
Collaboration with Major League Fishing enhances brand visibility.
Products offer key features like moisture-wicking fabric and UPF protection.
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As interest in recreational fishing soars, the ATG Wrangler Angler™ Collection expands on the success of the All Terrain Gear - ATG by Wrangler®line with quality fishing pieces
GREENSBORO, N.C.--(BUSINESS WIRE)--
Wrangler®, a global icon in jeanswear and casual apparel, today announced the expansion of its successful All Terrain Gear by Wrangler™ line of outdoor and athleisure apparel to include high-performance fishing styles with the launch of the ATG Wrangler Angler™ Collection. Designed for functionality, comfort and durability, the collection meets the unique needs of anglers everywhere, incorporating key features including increased ventilation, stretch and range of motion.
Designed for functionality, comfort and durability, the collection meets the unique needs of anglers everywhere, incorporating key features including increased ventilation, stretch and range of motion. (Photo: Business Wire)
The collection is a direct response to increased interest in recreational fishing over the past few years, specifically among casual fisherman. According to data collected from the Recreational Boating and Fishing Foundation’s 2021 Special Report on Fishing, 18% of the U.S. population ages six and up went fishing at least one time in 2020, making it an ideal time for new and returning anglers to explore new fishing gear as the sport’s popularity continues to grow.
“Wrangler was born as an outdoor brand. With the launch of the ATG Wrangler Angler Collection, we are harnessing our unique understanding of the importance of durability and versatility for outdoor apparel, to bring style and comfort to the sportfishing space,” said Tom Waldron, EVP, Co-Chief Operating Officer, Global Brand President – Wrangler. “At Wrangler we are committed to strategic growth that is true to our roots. We are excited to continue to grow our outdoor collection to meet the dynamic needs of outdoor enthusiasts.”
Building off features and attributes of the men’s and women’s ATG by Wrangler line, the dual-gender Wrangler Angler™ Collection couples performance with effortless style to take consumers from the office to the outdoors. Key products available in the ATG Wrangler Angler Collection include:
- The Men’s LS Sun Performance Sun Shirt, Hike-to-Fish SS Shirt, and LS Angler Shirt and Women’s Hooded Sun Tee and LS Angler Shirt, all of which feature moisture-wicking fabric and UPF protection.
- The Men’s Angler Short and Angler Utility Short, which feature increased stretch and range of motion.
- The Women’s SS Angler Dress, which offers lightweight material that provides breathability and comfort, as well as increased ventilation for warm days on the water.
Aligning with the launch of the ATG Wrangler Angler™ Collection, Wrangler has aligned itself as a sponsor of Major League Fishing, the world’s largest tournament fishing organization and premier outdoor entertainment brand. Wrangler will serve as the Official Sponsor of the Major League Fishing Bass Pro Tour.
“We’re thrilled to be working with Wrangler this year and are proud to associate with a brand that’s helping to address some of the biggest issues that anglers face when shopping for typical fishing attire,” said Jim Wilburn, President and CEO of Major League Fishing. “The collaboration was a natural fit for Major League Fishing, as the Wrangler brand feels synonymous with what we and the sport are all about – hard work, an adventurous spirit and courageous individuality.”
Apparel from the ATG Wrangler Angler™ Collection is available on Wrangler.com and at retailers nationwide, including Amazon. Retail prices range from $28.99- $55.99. To learn more about the ATG Wrangler Angler™ Collection, visit www.wrangler.com.
About Wrangler®
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com.
About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, the Discovery Channel, the Outdoor Channel, CBS Sports Network, the World Fishing Network, and on-demand on MyOutdoorTV (MOTV). Headquartered in Tulsa, Oklahoma, with offices in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 13 countries. In 2019, MLF expanded its portfolio of catch, weigh, and immediately release events to include the sport’s strongest five-biggest-fish format tournament circuits. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement, and fish care.
The ATG Wrangler Angler™ Collection is a new line of high-performance fishing apparel introduced by Wrangler, designed for functionality, comfort, and durability.
How does the ATG Wrangler Angler™ Collection cater to anglers?
The collection features increased ventilation, stretch, and moisture-wicking fabrics, specifically addressing the needs of anglers.
Which organization has Wrangler partnered with?
Wrangler has partnered with Major League Fishing as an official sponsor of their Bass Pro Tour, enhancing their presence in the fishing community.
What is the price range for the ATG Wrangler Angler™ Collection?
The retail prices for the ATG Wrangler Angler™ Collection range from $28.99 to $55.99.
How popular is recreational fishing in the U.S.?
According to the Recreational Boating and Fishing Foundation, 18% of the U.S. population ages six and up went fishing at least once in 2020.
