Wrangler® Brings Back the Classics in New Reissue Collection

Rhea-AI Summary

Wrangler has unveiled a limited edition collection called Wrangler Reissue, celebrating its 75-year heritage. The collection showcases reissued designs inspired by iconic pieces from the brand’s history. Highlights include the Selvedge Jacket, a replica from the 1960s, made from American-made selvedge denim, and the Cowboy Cut Comic Book Jean, inspired by 1950s comic books. Prices range from $79 to $265. The collection is a significant part of Wrangler’s anniversary festivities, reinforcing its commitment to quality and design.

Positive

• Launch of 'Wrangler Reissue' collection indicates strong brand heritage.
• Reissuing historical designs can attract nostalgia-driven consumers.
• Price range of $79-$265 may appeal to a diverse customer base.

Negative

• None.

Inspired by the brand’s 75-year heritage and iconic print ads from as early as the 1950s, the collection tells the story of workmanship and longevity.

GREENSBORO, N.C.--(BUSINESS WIRE)-- Global denim icon Wrangler® today announced a limited collection of reissued archival designs that nod to defining moments in the brand’s rich history. Since 1947, Wrangler has played a leading role in bringing western fashion into the spotlight, sharing the cowboy spirit with rockstars, idols and everyday trendsetters who live by their own rules. Wrangler Reissue continues to tell the brand’s story, bringing back famous styles that have provided inspiration for decades. As one of its final collections in a yearlong anniversary celebration, Wrangler Reissue is honoring signature favorites including:

Since 1947, Wrangler has played a leading role in bringing western fashion into the spotlight, sharing the cowboy spirit with rockstars, idols and everyday trendsetters who live by their own rules. (Photo: Business Wire)

• The Selvedge Jacket is a replica of the 24MJZ jacket originally introduced in the early 1960s and made from the last remnants of American-made selvedge denim from the White Oak plant of Cone Mills in Greensboro.

• The Cowboy Cut Comic Book Jean and Jacket takes inspiration from the 1950s collectible western comic books that were included in the back pocket of all Wrangler jeans. The leading denim brand’s current in-house artist mimicked and updated the style to capture the essence of cowboy courage for 2022.

• The Women’s Blue Bell Jacket. This replica of a 1950s women’s denim jacket is considered the first ever ‘color denim’. The jacket is dyed a pale blue color that was unique to Wrangler with shaping and comfort created from a pleated front and embroidered rivets.

• The Women’s Blue Bell Jean. The 14MWZ is the ultimate cowgirl jean from the same lineage as the men’s 13MWZ, celebrated here with our 1950’s replica jacket – the Women’s Blue Bell Jacket.

• The Red Denim Embroidered Jacket, The red dyed 24MJZ jacket from Wrangler with yellow chain stitch embroidery with the brand’s iconic phrase “jeans shirts jackets” is a legendary piece of denim history from the 1950s.

“The Wrangler back patch and stitched W’s have made their mark in history and signify our legacy of craftsmanship,” said Vivian Rivetti, global VP of design at Wrangler. “Our anniversary is the perfect opportunity to reintroduce some of the classic styles and signature design elements that have made the brand what it is today, drawing inspiration not only from pieces that were actually produced, but design concepts from decades past that are now coming to fruition for the first time."

Wrangler Reissue ranges in price from $79-$265 and sizes S-XXL. To shop the collection and discover more about #Wrangler75, visit wrangler.com and follow @wrangler.

About Wrangler®

Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221116005291/en/

Kaitlyn DeSimone

kdesimone@fwv-us.com

919.606.8281

Source: Wrangler

FAQ

What is the Wrangler Reissue collection?

The Wrangler Reissue collection features limited edition reissued designs that celebrate the brand's 75-year heritage.

What types of products are included in the Wrangler Reissue collection?

The collection includes items like the Selvedge Jacket, Cowboy Cut Comic Book Jean, and Women's Blue Bell Jacket.

When was the Wrangler Reissue collection announced?

The Wrangler Reissue collection was announced recently as part of the brand's anniversary celebrations.

What is the price range for the Wrangler Reissue collection?

The price range for the Wrangler Reissue collection is $79 to $265.

How does the Wrangler Reissue collection honor its history?

The collection features replicas and inspirations drawn from iconic designs throughout Wrangler's 75-year history.