The Ultimate Definition of Horsepower: Wrangler® and Hot Wheels™ Join Forces to Launch New Streetwear-Inspired Apparel Collection
Wrangler®, the global denim brand, has announced a collaboration with Mattel Inc.'s Hot Wheels™ to launch a new streetwear-inspired apparel collection. This nostalgia-driven collection includes bold denim, jackets, coveralls, and graphic tees in coordinating youth and adult styles, along with a -edition Wrangler branded miniature die-cast '85 Ford Bronco.
The collaboration aims to honor the generational legacy of these two American icons, inspiring new generations to embrace adventure and motorsport culture. The collection features motorsport-inspired designs on classic denim pieces and colorful tees, showcasing the rich history of both brands. Available for purchase online at Wrangler.com and in selected stores globally, prices for the Wrangler x Hot Wheels collection range from $30 to $150.
Wrangler®, il marchio globale di denim, ha annunciato una collaborazione con Hot Wheels™ di Mattel Inc. per lanciare una nuova collezione di abbigliamento ispirata allo streetwear. Questa collezione ispirata alla nostalgia include denim audaci, giacche, tute e t-shirt grafiche in stili coordinati per giovani e adulti, insieme a una miniatura in edizione Wrangler della '85 Ford Bronco in scala die-cast.
La collaborazione mira a onorare l'eredità generazionale di queste due icone americane, ispirando le nuove generazioni ad abbracciare l'avventura e la cultura del motorsport. La collezione presenta design ispirati al motorsport su pezzi classici di denim e t-shirt colorate, mettendo in mostra la ricca storia di entrambi i marchi. Disponibile per l'acquisto online su Wrangler.com e in negozi selezionati a livello globale, i prezzi per la collezione Wrangler x Hot Wheels variano da 30 a 150 dollari.
Wrangler®, la marca global de denim, ha anunciado una colaboración con Hot Wheels™ de Mattel Inc. para lanzar una nueva colección de prendas inspiradas en el streetwear. Esta colección llena de nostalgia incluye denim audaces, chaquetas, monos y camisetas gráficas en estilos coordinados para jóvenes y adultos, junto con un modelo en miniatura de '85 Ford Bronco de edición Wrangler.
La colaboración tiene como objetivo honrar el legado generacional de estos dos íconos americanos, inspirando a las nuevas generaciones a abrazar la aventura y la cultura del motorsport. La colección presenta diseños inspirados en el motorsport en piezas clásicas de denim y camisetas coloridas, mostrando la rica historia de ambas marcas. Disponible para la compra en línea en Wrangler.com y en tiendas seleccionadas a nivel mundial, los precios de la colección Wrangler x Hot Wheels oscilan entre 30 y 150 dólares.
Wrangler®, 글로벌 데님 브랜드가 Mattel Inc.의 핫휠스™와 협력하여 거리 패션에서 영감을 받은 의류 컬렉션을 출시한다고 발표했습니다. 이 추억을 불러일으키는 컬렉션은 대담한 데님, 재킷, 오버올 및 청소년 및 성인을 위한 조화를 이루는 그래픽 티셔츠를 포함하며, 한정판 Wrangler 브랜드의 미니어처 다이캐스트 '85 포드 브론코가 함께 제공됩니다.
이 협업은 이 두 미국 아이콘의 세대 유산을 기념하고 새로운 세대가 모험과 모터스포츠 문화를 수용하도록 영감을 주는 것을 목표로 하고 있습니다. 컬렉션은 클래식 데님 제품과 다채로운 티셔츠 위에 모터스포츠에서 영감을 받은 디자인을 특징으로 하며, 두 브랜드의 풍부한 역사를 보여줍니다. Wrangler.com 및 전 세계의 선택된 상점에서 구매 가능하며, Wrangler x Hot Wheels 컬렉션의 가격은 30달러에서 150달러 사이입니다.
Wrangler®, la marque mondiale de denim, a annoncé une collaboration avec Hot Wheels™ de Mattel Inc. pour lancer une nouvelle collection de vêtements inspirée du streetwear. Cette collection évoquant la nostalgie comprend du denim audacieux, des vestes, des combinaisons et des t-shirts graphiques dans des styles coordonnés pour les jeunes et les adultes, ainsi qu'une miniature en édition limitée de la '85 Ford Bronco de Wrangler.
La collaboration vise à honorer l'héritage générationnel de ces deux icônes américaines, inspirant les nouvelles générations à embrasser l'aventure et la culture du motorsport. La collection présente des designs inspirés du motorsport sur des pièces classiques de denim et des t-shirts colorés, mettant en valeur la riche histoire des deux marques. Disponible à l'achat en ligne sur Wrangler.com et dans des magasins sélectionnés à travers le monde, les prix de la collection Wrangler x Hot Wheels varient de 30 à 150 dollars.
Wrangler®, die globale Denim-Marke, hat eine Zusammenarbeit mit Mattel Inc.'s Hot Wheels™ angekündigt, um eine neue von Streetwear inspirierte Bekleidungskollektion zu lancieren. Diese nostalgietreibende Kollektion umfasst auffällige Denim, Jacken, Overalls und grafische T-Shirts in koordinierten Stilen für Jugendliche und Erwachsene, zusammen mit einem Wrangler-Edition Miniatur-Diecast '85 Ford Bronco.
Die Zusammenarbeit zielt darauf ab, das generationsübergreifende Erbe dieser beiden amerikanischen Ikonen zu ehren und neue Generationen zu inspirieren, Abenteuer und Motorsportkultur zu umarmen. Die Kollektion umfasst motorsportinspirierte Designs auf klassischen Denim-Stücken und bunten T-Shirts und zeigt die reiche Geschichte beider Marken. Sie ist online auf Wrangler.com und in ausgewählten Geschäften weltweit erhältlich, die Preise für die Wrangler x Hot Wheels Kollektion liegen zwischen 30 und 150 Dollar.
- Collaboration with a well-known brand (Hot Wheels) potentially expanding customer base
- Launch of a new apparel collection targeting both youth and adult markets
- Potential for increased brand visibility and sales through nostalgia-driven marketing
- None.
Collaboration honors the generational legacy of two American icons
A nostalgia-driven collection, Wrangler® x Hot Wheels™ includes bold denim, jackets, coveralls, and graphic tees in coordinating youth and adult styles – along with a limited-edition Wrangler branded miniature die-cast ’85 Ford Bronco. (Photo: Business Wire)
Following 2023’s Wrangler x Barbie collaboration, Mattel and Wrangler have teamed up once again, this time for a streetwear collection inspiring new generations to climb into the driver's seat and take life by the reins. The rich history of Wrangler and Hot Wheels is displayed through motorsport-inspired designs on classic denim pieces and colorful tees.
“Partnering with Hot Wheels has been a collision of heritage and horsepower,” said Holly Wheeler, vice president of global marketing, Kontoor. “Tapping into the resurgence of motorsport and inspired by the classic American iconography and nostalgia of both brands, Wrangler x Hot Wheels hits the market at full speed and ignites a beloved pastime shared from generation to generation.”
Wrangler x Hot Wheels is available for purchase online at Wrangler.com, as well as in selected stores globally. Prices range from
About Wrangler
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for over 77 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240815372796/en/
Lauren French
lfrench@fwv-us.com
919.675.3329
Source: Wrangler
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