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The Lee® Brand Announces New Fall Campaign: LeeOriginals
Rhea-AI Impact
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Rhea-AI Sentiment
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Rhea-AI Summary
Lee, the iconic American denim brand, has announced its latest advertising campaign, LeeOriginals, debuting on October 4. The campaign features rising stars, including Quannah Chasinghorse and Levi Dylan, under the creative direction of renowned photographer Mark Seliger. Emphasizing optimism and authenticity, the campaign showcases the unique stories of its cast, celebrating creativity and individuality. The digital-first approach targets key creative neighborhoods in New York City and will be displayed across various streaming and social media platforms.
Positive
Launch of the 'LeeOriginals' campaign on October 4, highlighting brand's commitment to creativity and originality.
Collaboration with renowned photographer Mark Seliger and stylist Arianne Phillips enhances brand image.
The digital-first strategy and targeted marketing to creative neighborhoods in NYC could boost brand visibility and engagement.
Negative
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The Campaign Features Rising Stars Quannah Chasinghorse, Levi Dylan, Kenya Kinski-Jones, Haden McKenna and More with Creative Direction from World-Renowned Photographer Mark Seliger
GREENSBORO, N.C.--(BUSINESS WIRE)--
Lee®, the iconic American denim and apparel brand, today announced a new advertising campaign – LeeOriginals (#leeoriginals). Produced in collaboration with preeminent photographer and creative director, Mark Seliger, this campaign celebrates the brand’s long-standing, trailblazing spirit.
The Lee® Brand Announces New Fall Campaign: LeeOriginals (Photo: Business Wire)
Lee® has been part of iconic cultural moments and played a role in this country’s style narrative for generations. Inspired by the brand’s ongoing support of those who create their own path, the campaign was built in collaboration with game changers and originals. From the creative direction by Seliger to looks curated by costume designer and stylist Arianne Phillips to the title track of ‘Strut’ by Lenny Kravitz, #leeoriginals celebrates and encourages those who push boundaries through creativity, ingenuity and hard work.
“This campaign embraces optimism, authenticity and tenacity - characteristics that are inherent to the Lee brand and shared with our consumers,” said Brigid Stevens, Senior Director of Marketing, LeeNorth America. “Originality has always driven innovation and fueled creativity, and we are thrilled to collaborate with Mark and Arianne. Their abilities to capture and celebrate the unique character and personality of each cast member reflects what has always made Lee original...the stories behind those who wear them.”
A cast of originals is featured including:
Quannah Chasinghorse
Levi Dylan
Annahstasia Enuke
Kenya Kinski-Jones
Haden McKenna
And more….
“Working together with Lee® was a perfect combination of modern and legacy,” said Mark Seliger, photographer and creative director. “We picked our cast because of who they are and their reflection of personality and style. The idea was to find a common thread in composition and let these amazing people take it from there.”
The digital-first campaign was placed by Lee’s media agency, Tinuiti, and will launch on streaming, YouTube and digital channels on October 4 as well as across Lee’s social media channels and e-commerce website. A curated out-of-home (OOH) experience in collaboration with creative agency Noble People will target specific creative neighborhoods – SoHo, Williamsburg and Bushwick – across New York City. For more information please visit https://www.lee.com/originals.html.
About Lee®
Lee®, a Kontoor Brands (NYSE: KTB) brand, is an iconic American denim and casual apparel brand. Lee's collections include a uniquely styled range of jeans, pants, shirts, shorts and jackets for men, women, and boys. Founded by H.D. Lee and backed by nearly 130 years of purposeful design and craftsmanship, Lee's movement-inspired innovations, versatile styling and superior fit continue to inspire generations of brand loyalists. For more information, please visit www.lee.com.
The LeeOriginals campaign celebrates creativity and individuality, featuring rising stars and showcasing the unique stories behind those who wear Lee clothing.
When does the LeeOriginals campaign launch?
The LeeOriginals campaign launched on October 4, targeting various streaming platforms and social media.
Who is involved in the LeeOriginals campaign?
The campaign features rising stars such as Quannah Chasinghorse and Levi Dylan, with creative direction by photographer Mark Seliger.
What is the significance of the LeeOriginals campaign for Lee brand?
The campaign reinforces Lee's commitment to authenticity and innovation, aiming to engage consumers through a modern digital-first approach.
Where can I find more information about the LeeOriginals campaign?
More information about the LeeOriginals campaign can be found on the official Lee website.
