The Encore: Wrangler® and Fender® Drop Second Legendary Collection

Rhea-AI Summary

Wrangler and Fender Musical Instruments Corporation have announced the second global launch of their collaboration, featuring limited-edition guitar accessories and unique denim clothing. The collection includes graphic tees, denim jackets, and accessories like gold-stitched straps and custom guitar cases, inspired by the heritage of music and denim. Retail prices for clothing range between $60 and $250, while accessories are priced from $9.99 to $89.99. This collaboration seeks to honor artists who have impacted music and style, encouraging self-expression among fans.

Positive

• Launch of a second exclusive collaboration between Wrangler and Fender, enhancing brand visibility.
• Introduction of new, unique products like guitar accessories that appeal to both music lovers and fashion enthusiasts.
• Potential for increased sales from limited-edition items, priced between $60-$250 for clothing and $9.99-$89.99 for accessories.

Negative

• None.

Inspired by Wrangler’s strong ties to music, the popular collaboration celebrates self-expression with limited-edition guitar accessories and daring prints

GREENSBORO, N.C.--(BUSINESS WIRE)-- Worldwide denim brand Wrangler® and Fender Musical Instruments Corporation (FMIC), the world’s leading guitar manufacturer moving music culture forward, today announced a second global launch of the exclusive collaboration featuring attention-grabbing denim looks and new guitar accessories.

Worldwide denim brand Wrangler® and Fender Musical Instruments Corporation (FMIC), the world’s leading guitar manufacturer moving music culture forward, today announced a second global launch of the exclusive collaboration featuring attention-grabbing denim looks and new guitar accessories. (Photo: Business Wire)

“Once again we’ve teamed up with Fender to release this new collection as a timeless tribute to the artists and legends who have shaped music and denim into what it is today,” said Holly Wheeler, vice president global marketing - Wrangler. “Wrangler is honored to celebrate the heritage behind these limited-edition collectibles as we pay homage to daring artists with vintage-inspired patches and bold graphics.”

The second Wrangler x Fender collaboration features a variety of men’s and women’s long-sleeve and short-sleeved graphic tees, as well as staple denim jackets and vests in a variety of washes and finishes with durable stitching and striking details. The women’s line spotlights bold patterns and washes, including a black corduroy catsuit as well as eye-catching metallic and leopard print jeans. The collection also resurrects the bestselling men’s jacket featuring Fender’s logo on authentic Wrangler denim. Additionally, fans can look forward to guitar accessories in the new Wrangler x Fender Collection – featuring gold-stitched straps crafted in Wrangler denim, denim-wrapped 3-ply hardshell guitar cases featuring the iconic Wrangler pocket design and classic Fender tortoiseshell 351 shaped picks for easy gripping.

“It is a privilege to collaborate once again with a celebrated brand like Wrangler that values creativity and individuality,” said Richard Bussey, vice president accessories, lifestyle and licensing at Fender. “Integrating iconic Wrangler elements especially into the new accessories collection, from guitar cases to straps and picks, was an exciting experience. We hope our latest collection inspires players, music lovers and beyond to incorporate unique elements into their personal style, both on and off stage.”

The second launch of the Wrangler x Fender men’s and women’s line is available on Wrangler.com, Fender.com and in key retailers including Boot Barn, Urban Outfitters, Wiseman’s Western and specialty boutiques. Clothing retail prices range from $60-$250 and accessories retail prices range from $9.99-$89.99.

Follow @wrangler and @fender to learn more about the collection.

About Wrangler®:

Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters and online. For more information, visit Wrangler.com.

About Fender Musical Instruments Corporation:

Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC)–whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel®, Bigsby® and PreSonus® – follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends. In 2021, Fender celebrated 75 years of giving artists "wings to fly," carrying on the vision of its founder, Leo Fender, and connecting players through a shared love of music.

Fender (standard and stylized) are trademarks of Fender Musical Instruments Corporation and/or its affiliates, registered in the U.S. and other countries.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230302005144/en/

WRANGLER MEDIA CONTACT:

Kaitlyn DeSimone

kdesimone@fwv-us.com

919.606.8281

FENDER MEDIA CONTACT:

Christina Stejskal

Vice President, Global Communications

Fender Musical Instruments Corp.

CStejskal@Fender.com

Press@Fender.com

Source: Wrangler

FAQ

What products are included in the Wrangler x Fender collaboration?

The collection features graphic tees, denim jackets, vests, and various guitar accessories.

When was the Wrangler x Fender collection announced?

The second global launch was announced on March 2, 2023.

What are the price ranges for the Wrangler x Fender products?

Clothing prices range from $60 to $250, and accessories range from $9.99 to $89.99.

Where can I purchase the Wrangler x Fender collection?

The collection is available on Wrangler.com, Fender.com, and key retailers including Boot Barn and Urban Outfitters.

What is the significance of the Wrangler x Fender collaboration?

The collaboration celebrates the heritage of music and denim, paying homage to influential artists.