New Frontier in Fit: Introducing Wrangler Bespoke, an Innovative Denim Collection by the Women of Wrangler®
Wrangler® has launched Bespoke, a new women's denim collection designed by an all-female team. The line introduces innovative fit technology to address common challenges in finding the perfect fit. Key features include:
- A four-piece contour waistband to reduce waistline gaps
- Yoke-over-body construction and angled back pockets for curve enhancement
- High-quality stretch denim for comfort and shape retention
The collection offers three cuts - bootcut, skinny, and flare - in sizes 25-34, retailing at $69.99. The campaign features diverse Wrangler female employees, emphasizing inclusivity and body positivity. Bespoke is available on Wrangler.com and select retailers nationwide.
Wrangler® ha lanciato Bespoke, una nuova collezione di denim per donne progettata da un team completamente femminile. La linea introduce una tecnologia di vestibilità innovativa per affrontare le comuni difficoltà nel trovare la taglia perfetta. Le caratteristiche principali includono:
- Una cintura a contorno a quattro pezzi per ridurre gli spazi in vita
- Costruzione del pezzo yoke sopra il corpo e tasche posteriori angolate per esaltare le curve
- Denim elasticizzato di alta qualità per comfort e mantenimento della forma
La collezione offre tre tagli - bootcut, skinny e flare - in misure dalla 25 alla 34, con un prezzo di vendita di $69.99. La campagna presenta diverse dipendenti femminili di Wrangler, enfatizzando l'inclusività e la positività corporea. Bespoke è disponibile su Wrangler.com e presso alcuni rivenditori selezionati in tutto il paese.
Wrangler® ha lanzado Bespoke, una nueva colección de denim para mujeres diseñada por un equipo completamente femenino. La línea presenta tecnología de ajuste innovadora para abordar los desafíos comunes al encontrar la talla perfecta. Las características clave incluyen:
- Una cintura contorneada de cuatro piezas para reducir los espacios en la cintura
- Construcción de yugo sobre el cuerpo y bolsillos traseros en ángulo para realzar las curvas
- Denim elástico de alta calidad para comodidad y retención de la forma
La colección ofrece tres cortes: bootcut, skinny y flare, en tallas de la 25 a la 34, con un precio de venta de $69.99. La campaña presenta a diversas empleadas femeninas de Wrangler, enfatizando la inclusión y la positividad corporal. Bespoke está disponible en Wrangler.com y en minoristas seleccionados a nivel nacional.
Wrangler®는 Bespoke라는 새로운 여성용 데님 컬렉션을 출시했습니다. 이 컬렉션은 전 여성 팀이 설계했습니다. 이 라인은 완벽한 핏을 찾는 데 흔히 있는 문제를 해결하기 위해 혁신적인 핏 기술을 도입합니다. 주요 특징은 다음과 같습니다:
- 허리 틈을 줄이기 위한 4조각 윤곽 허리밴드
- 곡선을 강조하기 위한 몸 위 yoke 구조와 각도를 준 뒷주머니
- 편안함과 형태 유지를 위한 고품질 신축성 데님
이 컬렉션은 부츠컷, 스키니, 플레어의 세 가지 컷을 제공하며, 사이즈는 25-34까지, 가격은 $69.99입니다. 캠페인에서는 다양한 Wrangler 여성 직원을 피처링하여 포용성과 바디 긍정성을 강조합니다. Bespoke는 Wrangler.com과 전국의 일부 소매점에서 구매할 수 있습니다.
Wrangler® a lancé Bespoke, une nouvelle collection de denim pour femmes conçue par une équipe entièrement féminine. La ligne introduit une technologie de coupe innovante pour répondre aux défis courants de la recherche de la taille parfaite. Les caractéristiques clés incluent:
- Une ceinture contour en quatre pièces pour réduire les espaces à la taille
- Construction yoke sur le corps et poches arrière angulées pour mettre en valeur les courbes
- Denim extensible de haute qualité pour le confort et la rétention de la forme
La collection propose trois coupes - bootcut, skinny et flare - en tailles 25-34, au prix de 69,99 $. La campagne met en avant des employées diverses de Wrangler, soulignant l'inclusivité et la positivité corporelle. Bespoke est disponible sur Wrangler.com et chez certains détaillants sélectionnés à l'échelle nationale.
Wrangler® hat Bespoke lanciert, eine neue Denim-Kollektion für Frauen, die von einem rein weiblichen Team entworfen wurde. Die Linie führt innovative Passformtechnologie ein, um die häufigen Herausforderungen bei der Suche nach der perfekten Passform zu adressieren. Zu den Hauptmerkmalen gehören:
- Ein vierteiliges Konturbündchen, um Lücken an der Taille zu reduzieren
- Yoke-über-Körper-Konstruktion und schräg geschnittene Taschen für Kurvenbetonung
- Hochwertiger Stretch-Denim für Komfort und Formbeständigkeit
Die Kollektion bietet drei Schnitte - Bootcut, Skinny und Flare - in den Größen 25-34, im Einzelhandel zu einem Preis von 69,99 $. Die Kampagne zeigt diverse weibliche Mitarbeiterinnen von Wrangler und betont Inklusivität und Körperpositivität. Bespoke ist auf Wrangler.com und bei ausgewählten Einzelhändlern im ganzen Land erhältlich.
- Launch of a new women's denim collection, potentially expanding market reach
- Innovative fit technology addressing common fit issues, potentially increasing customer satisfaction
- Inclusive sizing range (25-34) catering to diverse body types
- Competitive pricing at $69.99 per item
- None.
Designed by women for women, new jean line blends fashion and comfort with universal fit technology
Wrangler asked women what they wanted and listened: waist gaps are out; tailored fits, premium stretch denim and body positivity are in.
Created by an all-female design team, with a campaign fronted by a diverse group of female Wrangler employees, Wrangler Bespoke introduces a new era in women’s denim design. The collection marks Wrangler’s most ambitious women’s line to date, inspired by in-depth research to address the challenges of finding the perfect fit.
Wrangler asked women what they wanted and listened: waist gaps are out; tailored fits, premium stretch denim and body positivity are in. Wrangler Bespoke introduces new fit technology, designed to effortlessly fit and flatter every body shape, with superior stretch and shape retention for movement and all-day comfort.
Innovative features include a four-piece contour waistband – in contrast to the industry-standard two – which is tailored to sit well on different body types and reduce the common issue of waistline gaps. Wrangler’s exclusive yoke-over-body construction and angled back pockets help lift, shape and highlight curves. High-quality stretch denim is comfortable and flattering on a wide variety of body shapes with Wrangler’s instantly recognizable iconic W-stitched pockets.
“There has been a long-standing demand among female consumers for jeans that cater to diverse needs and body types,” said Vivian Rivetti, vice president of global design at Wrangler. “The Bespoke collection sets a new standard in the denim space, emphasizing inclusivity and comfort with styles that honor women of every shape and size. This line is uniquely designed to inspire confidence in women everywhere.”
The Bespoke campaign stars the women of Wrangler rocking the collection’s three cuts – bootcut, skinny and flare – in a celebration of authentic real-world style, and a new frontier in fit.
Wrangler Bespoke is now available for purchase online at Wrangler.com, as well as in select retailers nationwide. The collection retails for
About Wrangler
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for over 77 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240822681459/en/
Lauren French
lfrench@fwv-us.com
919.675.3329
Source: Wrangler
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