Denim Icon Wrangler® Announces a Second Installment of Wrangler Reborn™ to Bring Discarded Denim Back Into Action
Wrangler, the global denim icon, has launched the second installment of Wrangler Reborn™, a collection celebrating denim upcycling. This time, Wrangler collaborates with Beyond Retro, a brand of BVH Services, one of Europe's largest vintage retailers. The collection features sustainable versions of classic styles, including the Greensboro Straight Leg Jean, Reworked Short, Icon Jacket, and Heritage Shirt.
The Wrangler Reborn™ Collection transforms discarded denim into durable apparel, aiming to divert textile waste from landfills. Prices range from $90 to $180, and the collection is available on Wrangler.com and in selected stores globally. This initiative aligns with Wrangler's WeCare Wrangler™ sustainability goals and demonstrates the brand's commitment to circularity and sustainability in fashion.
Wrangler, l'icona globale del denim, ha lanciato il secondo capitolo di Wrangler Reborn™, una collezione che celebra il riciclo del denim. Questa volta, Wrangler collabora con Beyond Retro, un marchio di BVH Services, uno dei più grandi rivenditori di vintage in Europa. La collezione presenta versioni sostenibili degli stili classici, tra cui i Greensboro Straight Leg Jean, Reworked Short, Icon Jacket e Heritage Shirt.
La collezione Wrangler Reborn™ trasforma il denim scartato in abbigliamento durevole, con l'obiettivo di deviare i rifiuti tessili dalle discariche. I prezzi variano da $90 a $180, e la collezione è disponibile su Wrangler.com e in negozi selezionati in tutto il mondo. Questa iniziativa si allinea con gli obiettivi di sostenibilità WeCare Wrangler™ e dimostra l'impegno del marchio verso la circolarità e la sostenibilità nella moda.
Wrangler, el ícono global del denim, ha lanzado la segunda entrega de Wrangler Reborn™, una colección que celebra el reciclaje de denim. Esta vez, Wrangler colabora con Beyond Retro, una marca de BVH Services, uno de los mayores minoristas de vintage en Europa. La colección presenta versiones sostenibles de estilos clásicos, incluyendo los Greensboro Straight Leg Jean, Reworked Short, Icon Jacket y Heritage Shirt.
La Colección Wrangler Reborn™ transforma el denim desechado en prendas duraderas, buscando desviar residuos textiles de los vertederos. Los precios oscilan entre $90 y $180, y la colección está disponible en Wrangler.com y en tiendas seleccionadas a nivel mundial. Esta iniciativa se alinea con los objetivos de sostenibilidad WeCare Wrangler™ y demuestra el compromiso de la marca con la circularidad y la sostenibilidad en la moda.
글로벌 데님 아이콘인 Wrangler가 데님 업사이클링을 기념하는 컬렉션인 Wrangler Reborn™ 2탄을 출시했습니다. 이번에는 유럽 최대의 빈티지 유통업체 중 하나인 BVH Services의 브랜드인 Beyond Retro와 협력하여 컬렉션을 선보입니다. 이 컬렉션은 Greensboro Straight Leg Jean, Reworked Short, Icon Jacket, Heritage Shirt와 같은 클래식 스타일의 지속 가능한 버전을 특징으로 합니다.
Wrangler Reborn™ 컬렉션은 버려진 데님을 내구성이 뛰어난 의류로 변환하여 섬유 폐기물이 매립지로 가는 것을 막는 것을 목표로 하고 있습니다. 가격은 $90에서 $180 사이이며, 컬렉션은 Wrangler.com과 세계 여러 나라의 선택된 매장에서 구매할 수 있습니다. 이 이니셔티브는 Wrangler의 WeCare Wrangler™ 지속 가능성 목표에 부합하며, 패션에서의 순환성과 지속 가능성에 대한 브랜드의 헌신을 보여줍니다.
Wrangler, l'icône mondiale du denim, a lancé le deuxième opus de Wrangler Reborn™, une collection célébrant le recyclage du denim. Cette fois, Wrangler collabore avec Beyond Retro, une marque de BVH Services, l'un des plus grands détaillants vintage d'Europe. La collection propose des versions durables de styles classiques, notamment le Greensboro Straight Leg Jean, Reworked Short, Icon Jacket et Heritage Shirt.
La collection Wrangler Reborn™ transforme le denim jeté en vêtements durables, visant à détourner les déchets textiles des décharges. Les prix varient de $90 à $180, et la collection est disponible sur Wrangler.com et dans des magasins sélectionnés à travers le monde. Cette initiative s'aligne avec les objectifs de durabilité WeCare Wrangler™ et démontre l'engagement de la marque en faveur de la circularité et de la durabilité dans la mode.
Wrangler, das globale Denim-Ikone, hat die zweite Ausgabe von Wrangler Reborn™ gestartet, einer Kollektion, die das Upcycling von Denim feiert. Diesmal arbeitet Wrangler mit Beyond Retro, einer Marke von BVH Services, einem der größten Vintage-Händler Europas, zusammen. Die Kollektion bietet nachhaltige Versionen klassischer Stile, darunter die Greensboro Straight Leg Jeans, Reworked Shorts, Icon Jacket und Heritage Shirt.
Die Wrangler Reborn™-Kollektion verwandelt weggeworfenen Denim in strapazierfähige Kleidung und zielt darauf ab, Textilabfälle von Deponien abzuleiten. Die Preise reichen von $90 bis $180, und die Kollektion ist auf Wrangler.com sowie in ausgewählten Geschäften weltweit erhältlich. Diese Initiative steht im Einklang mit den WeCare Wrangler™-Zielen für Nachhaltigkeit und zeigt das Engagement der Marke für Kreislaufwirtschaft und Nachhaltigkeit in der Mode.
- Collaboration with Beyond Retro expands the collection's global reach
- Upcycling initiative aligns with sustainability goals and circular economy principles
- Potential for increased brand reputation due to eco-friendly practices
- None.
Wrangler Teams Up With Beyond Retro For The First Time to Develop Innovative and More Circular Ways of Creating Products – Giving Denim Waste a Second Life.
To create the collection, Wrangler revived discarded denim and transformed it into apparel tough enough to stand the test of time that can be repurposed and re-loved, providing consumers the opportunity to buy better. (Photo: Business Wire)
Purposefully crafted with circularity and sustainability in mind, the latest Wrangler Reborn™ Collection features a sustainable twist on some of its classic styles, including the Greensboro Straight Leg Jean, Reworked Short, Icon Jacket and Heritage Shirt that provide consumers with wardrobe staples they can wear for years to come while simultaneously diverting textile waste from landfills. To create the collection, Wrangler revived discarded denim and transformed it into apparel tough enough to stand the test of time that can be repurposed and re-loved, providing consumers the opportunity to buy better.
“At Wrangler we pride ourselves on products that last and, with a pioneering spirit, we have helped define style and lifestyle trends for more than a century. The Wrangler Reborn™ Collection spotlights the resilience of high-quality denim and Wrangler’s commitment to crafting quality pieces that can be passed down from generation to generation. We are very excited to be launching this new collection of Reborn with BVH Services’ brand Beyond Retro, one of Europe’s largest vintage retailers who will bring new life to this sustainability initiative,” Said Vivian Rivetti, Wrangler’s Head of Global Design.
Wrangler’s commitment to durability and long-lasting quality products has helped to keep waste out of landfills since 1947. Wrangler Reborn™ enhances that commitment and is an additional step towards the brand’s WeCare Wrangler™ goals, crafted to create a better future through its commitment to sustainability.
The limited-edition Wrangler Reborn™ Collection is available for purchase online at Wrangler.com, as well as in selected stores globally. Prices range from
To learn more about Wrangler’s sustainability initiatives, visit wrangler.com/we-care.html. Follow @wrangler to stay up to date on Wrangler Reborn™ and other sustainability goals, including the Accelerating Circularity, a non-profit focused on textile-to-textile recycling systems.
About Wrangler®
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 77 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240725772161/en/
Lauren French
lfrench@fwv-us.com
(919) 675-3329
Source: Wrangler
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