Denim and Dudes: Lee and HEYDUDE Launch New Collaboration for Summer

Rhea-AI Summary

Lee has announced a summer collaboration with footwear brand HEYDUDE, featuring actor Chase Stokes of 'Outer Banks' fame. This collection blends Lee's workwear heritage with HEYDUDE's playful designs, offering a variety of men's, women's, and unisex apparel and shoes.

The seven-piece collection includes items like the Men's Wally Lee Shoe, Women's Wendy Lee Shoe, Carpenter Shorts, and unisex t-shirts and hats. Prices range from $25 to $75. The collection is available on Lee.com, Amazon.com, and HEYDUDE.com.

Positive

• Lee collaborates with popular footwear brand HEYDUDE, potentially boosting brand visibility.
• Collection features actor Chase Stokes, which may attract his fanbase, increasing sales likelihood.
• Launch of the first Lee collaboration on Amazon, expanding reach and accessibility.
• Affordable price range ($25-$75) for the seven-piece collection, appealing to a broad customer base.

Negative

• No specific financial projections or revenue expectations are mentioned, leaving impact on profitability uncertain.
• product offering (seven pieces) may not significantly affect overall sales volume.

Shoes and apparel for men and women blend iconic comfort and playful style

GREENSBORO, N.C.--(BUSINESS WIRE)-- Today, Lee® announces its collaboration with the popular footwear brand HEYDUDE™. Combining nods to Lee's workwear heritage with HEYDUDE's playful, expressive designs, it features actor Chase Stokes, star of the popular series 'Outer Banks’ and current HEYDUDE ambassador, as the face of the campaign.

Lee® and HEYDUDE™ Launch New Collaboration for Summer with ‘Outer Banks’ actor Chase Stokes, current HEYDUDE ambassador, as the face of the campaign. Photo Credit: ©Lee2024 ©HEYDUDE™

Inspired by a coastal vibe, the soft washed denim shorts, illustrated tees and shoes are a collision of comfort and cool. Made to wear together, the collection is easy to integrate into your daily summer life and outdoor activities.

“HEYDUDE is the ideal partner to bring a Lee denim-inspired shoe to market,” said Joe Broyles, Vice-President of Global Collaborations, Lee. “The brand’s popularity and focus on playful comfort resonates with our customer, and we’re excited to add tops and shorts – a full lifestyle approach – to this capsule.”

“Bringing two brands together, known for their iconic comfort and versatility, Lee’s rich denim heritage blends perfectly with HEYDUDE’s relaxed attitude,” said Paul Nugent, SVP Chief Marketing Officer, HEYDUDE. “The result is a unique collection that finds balance in standing out yet playing it cool without sacrificing the much-needed comfort our fans have grown to expect from HEYDUDE.”

The Lee x HEYDUDE collection also marks the first Lee collaboration to launch on Amazon. The seven-piece capsule featuring men’s, women’s and unisex styles is highlighted below.

• Men’s Wally Lee Shoe – HEYDUDE’s most popular style, gives a nod to indigo and Lee in a multi-pattern featuring the railroad denim stripe and an exclusive illustrated graphic in the footbed.
• Men’s Carpenter Short – Relaxed fit short with a 9” inseam in a railroad blue stripe and details leaning into Lee’s workwear heritage.
• Women’s Wendy Lee Shoe – HEYDUDE’s most popular style for women in a cream multi-print pattern with an exclusive illustrated graphic in the footbed.
• Women’s Carpenter Short – Relaxed fit 3” inseam short in a super-soft railroad stripe denim with a pre-worn feel.
• Unisex T-Shirt – Available in Star White and Bridal Rose, the super soft tees feature exclusive illustrative graphics that coordinate with those on the bucket hat and shoe footbeds.
• Unisex Reversible Bucket Hat – Reversible denim hat with a solid light wash indigo and the same illustrated graphic as in the footbed of the shoes.
• Unisex Regular Fit “Beach Buddy” Tank Top – Available in Pewter Heather featuring Lee’s iconic mascot, Buddy Lee, ready for a day at the beach.

Estimated price range is $25-$75. The full collection is available on Lee.com and Amazon.com; shoes are available on HEYDUDE.com. For more information, visit Lee.com/HEYDUDE.

ABOUT LEE

Lee®, a Kontoor Brands (NYSE: KTB) brand, has been a pioneer in purposefully designed denim and casual apparel for more than 130 years. As an iconic American brand, Lee’s heritage is filled with fashion firsts marked by innovative fits, era-defining silhouettes, and legendary details in styles for men, women, and boys. Lee’s youthful energy, unrelenting optimism and fearless confidence have created generations of brand loyalists across the globe. For more information, visit www.lee.com.

ABOUT CROCS, INC.

Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240611874842/en/

lee@scenariopr.com

Source: Lee

FAQ

What brands are involved in the new summer collaboration?

The collaboration is between Lee and HEYDUDE.

Who is featured in the Lee and HEYDUDE summer collection campaign?

Actor Chase Stokes from 'Outer Banks' is featured in the campaign.

What items are included in the Lee and HEYDUDE summer collection?

The collection includes Men's Wally Lee Shoe, Women's Wendy Lee Shoe, Carpenter Shorts, unisex t-shirts, and hats.

Where can the Lee and HEYDUDE summer collection be purchased?

The collection can be purchased on Lee.com, Amazon.com, and HEYDUDE.com.

What is the price range of the Lee and HEYDUDE summer collection?

The price range is from $25 to $75.