Coors® Banquet and Wrangler® Partner to Make Beer Wash Jeans
Coors Banquet and Wrangler have partnered to create Beer Wash Jeans, the first-ever Wrangler denim washed in Coors beer. This collaboration brings together two iconic Western brands, combining Coors Banquet's brewing legacy with Wrangler's classic Cowboy Cut jeans. The -edition jeans feature a unique tag with a Coors Banquet bottle opener and a patch kit for customization.
The partnership aims to celebrate the authentic Western heritage of both brands, with Coors Banquet brewing in Golden, Colorado since 1873 and Wrangler's deep roots in rodeo and cowboy culture. U.S. fans can enter a sweepstakes from Oct. 11-21, 2024, for a chance to win a pair of Beer Wash Jeans at www.beerwashjeans.com.
Coors Banquet e Wrangler hanno collaborato per creare Beer Wash Jeans, i primi jeans Wrangler lavati nella birra Coors. Questa collaborazione unisce due iconici marchi western, combinando l'eredità della birra di Coors Banquet con i classici jeans Cowboy Cut di Wrangler. I jeans in edizione limitata presentano un confezione unica con un apribottiglie Coors Banquet e un kit di toppe per la personalizzazione.
Il partenariato mira a celebrare l'autentico patrimonio western di entrambi i marchi, con Coors Banquet che produce birra a Golden, Colorado dal 1873 e le profonde radici di Wrangler nella cultura del rodeo e dei cowboy. I fan negli Stati Uniti possono partecipare a un concorso dal 11 al 21 ottobre 2024, per avere la possibilità di vincere un paio di Beer Wash Jeans su www.beerwashjeans.com.
Coors Banquet y Wrangler se han asociado para crear Beer Wash Jeans, los primeros jeans de Wrangler lavados en cerveza Coors. Esta colaboración une a dos icónicos marcas del oeste, combinando el legado cervecero de Coors Banquet con los clásicos jeans Cowboy Cut de Wrangler. Los jeans de edición limitada cuentan con una etiqueta única que incluye un abridor de botellas de Coors Banquet y un kit de parches para personalización.
La asociación tiene como objetivo celebrar la auténtica herencia del oeste de ambas marcas, con Coors Banquet elaborando cerveza en Golden, Colorado desde 1873 y las profundas raíces de Wrangler en la cultura del rodeo y de los vaqueros. Los aficionados en EE. UU. pueden participar en un sorteo del 11 al 21 de octubre de 2024, para tener la oportunidad de ganar un par de Beer Wash Jeans en www.beerwashjeans.com.
코어스 뱅큇(Coors Banquet)과 랭글러(Wrangler)가 협력하여 비어 워시 진(Beer Wash Jeans)을 만들었습니다. 이는 처음으로 코어스 맥주로 세탁된 랭글러 데님입니다. 이 협업은 두 개의 상징적인 웨스턴 브랜드를 결합하여 코어스 뱅큇의 맥주 유산과 랭글러의 클래식 카우보이 컷 진을 결합합니다. 이 한정판 진에는 코어스 뱅큇 병따개가 장착된 독특한 태그와 맞춤화를 위한 패치 키트가 있습니다.
이 파트너십은 두 브랜드의 진정한 서부 유산을 기념하는 것을 목표로 하며, 코어스 뱅큇은 1873년부터 콜로라도주 골든에서 양조되고 있고, 랭글러는 로데오와 카우보이 문화에 깊은 뿌리를 두고 있습니다. 미국의 팬들은 2024년 10월 11일부터 21일 사이에 비어 워시 진 한 켤레를 받을 기회를 얻기 위해 www.beerwashjeans.com에서 경품에 참여할 수 있습니다.
Coors Banquet et Wrangler se sont associés pour créer des Beer Wash Jeans, les premiers jeans Wrangler lavés à la bière Coors. Cette collaboration réunit deux marques western emblématiques, combinant l'héritage brassicole de Coors Banquet avec les jeans classic Cowboy Cut de Wrangler. Les jeans en édition limitée sont dotés d'une étiquette unique avec un décapsuleur Coors Banquet et d'un kit de patch pour la personnalisation.
Ce partenariat vise à célébrer le véritable héritage western des deux marques, Coors Banquet brassant à Golden, Colorado depuis 1873 et Wrangler ayant des racines profondes dans la culture du rodéo et des cowboys. Les fans américains peuvent participer à un tirage au sort du 11 au 21 octobre 2024, pour une chance de gagner une paire de Beer Wash Jeans sur www.beerwashjeans.com.
Coors Banquet und Wrangler haben sich zusammengeschlossen, um Beer Wash Jeans zu kreieren, die ersten Wrangler-Jeans, die in Coors-Bier gewaschen wurden. Diese Zusammenarbeit vereint zwei ikonische Western-Marken und kombiniert das Brauerbe von Coors Banquet mit den klassischen Cowboy-Cut-Jeans von Wrangler. Die limitierte Auflage der Jeans bietet ein einzigartiges Etikett mit einem Coors Banquet Flaschenöffner und ein Patchkit zur individuellen Gestaltung.
Die Partnerschaft zielt darauf ab, das authentische westliche Erbe beider Marken zu feiern, wobei Coors Banquet seit 1873 in Golden, Colorado, braut und Wrangler tief in der Rodeo- und Cowboy-Kultur verwurzelt ist. US-Fans können vom 11. bis 21. Oktober 2024 an einem Gewinnspiel teilnehmen, um eine Paar Beer Wash Jeans auf www.beerwashjeans.com zu gewinnen.
- Collaboration between two well-established Western brands may increase brand visibility and appeal
- -edition product could drive consumer interest and potential sales
- Sweepstakes promotion may boost engagement and brand awareness
- None.
Insights
This collaboration between Coors Banquet and Wrangler is an interesting marketing move, but likely won't have a significant impact on Kontoor Brands' (KTB) financials. The -edition Beer Wash Jeans represent a niche product that may generate buzz but probably won't drive substantial sales volume.
The partnership leverages the Western heritage of both brands, potentially reinforcing Wrangler's authentic image. This could have a minor positive effect on brand perception and customer loyalty. However, the impact on KTB's stock is expected to be minimal.
Investors should note that such collaborations are becoming increasingly common in the apparel industry as a way to create unique products and generate media attention. While innovative, this particular initiative is unlikely to move the needle significantly for a
New collaboration brings a Coors Banquet twist to the look and feel of classic Wrangler Cowboy Cut jeans
Everyone has spilled a little beer on their jeans before; leave it to two trusted friends to take it to a new level. Using repurposed brewing resources from Coors, each pair of Beer Wash Jeans puts a Banquet spin on the classic Wrangler Cowboy Cut jean to deliver a soft, comfortable feel and a timeless, vintage look.
"In a world where Western wear is a modern classic, Banquet and Wrangler are the real deal," said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. "We're proud to have authentic legacies that date back decades in the American West. Nothing brings these two brands together quite like Beer Wash Jeans, which you won't be afraid to spill a drop or two of Banquet on."
For Coors and Wrangler, two brands deeply influential in Western lifestyle and pop culture, partnering was only a matter of time. Since 1873, Coors Banquet has embodied the spirit of the West, brewing exclusively in Golden, Colo. with
"Wrangler and Coors Banquet are both enduring symbols of the passion and ingenuity of the West, which is why we're excited to partner with an equally legendary brand," said John Meagher, vice president of global brand marketing for Wrangler. "It's a natural fit, but we've never paired beer and jeans before, so this is a historic collaboration and a truly special product that consumers will love."
Each limited-edition pair of Beer Wash Jeans is outfitted with a unique tag that features a Coors Banquet bottle opener and a patch kit for fans to customize their jeans.
*NO PURCHASE NECESSARY. Sweepstakes ends on Oct. 21, 2024 at 11:59 p.m. CT. Open only to legal residents of 50 U.S. (D.C) who are 21 years or older. Click Here for Official Rules, including how to enter, odds, prize details, and restrictions. Void where prohibited.
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.
Molson Coors Beverage Company is a publicly traded company that operates through its
About Wrangler
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for over 77 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in
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SOURCE Coors Banquet
FAQ
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