Coors® Banquet and Wrangler® Partner to Make Beer Wash Jeans
Rhea-AI Summary
Coors Banquet and Wrangler have partnered to create Beer Wash Jeans, the first-ever Wrangler denim washed in Coors beer. This collaboration brings together two iconic Western brands, combining Coors Banquet's brewing legacy with Wrangler's classic Cowboy Cut jeans. The -edition jeans feature a unique tag with a Coors Banquet bottle opener and a patch kit for customization.
The partnership aims to celebrate the authentic Western heritage of both brands, with Coors Banquet brewing in Golden, Colorado since 1873 and Wrangler's deep roots in rodeo and cowboy culture. U.S. fans can enter a sweepstakes from Oct. 11-21, 2024, for a chance to win a pair of Beer Wash Jeans at www.beerwashjeans.com.
Positive
- Collaboration between two well-established Western brands may increase brand visibility and appeal
- -edition product could drive consumer interest and potential sales
- Sweepstakes promotion may boost engagement and brand awareness
Negative
- None.
News Market Reaction
On the day this news was published, KTB gained 1.14%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
New collaboration brings a Coors Banquet twist to the look and feel of classic Wrangler Cowboy Cut jeans
Everyone has spilled a little beer on their jeans before; leave it to two trusted friends to take it to a new level. Using repurposed brewing resources from Coors, each pair of Beer Wash Jeans puts a Banquet spin on the classic Wrangler Cowboy Cut jean to deliver a soft, comfortable feel and a timeless, vintage look.
"In a world where Western wear is a modern classic, Banquet and Wrangler are the real deal," said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. "We're proud to have authentic legacies that date back decades in the American West. Nothing brings these two brands together quite like Beer Wash Jeans, which you won't be afraid to spill a drop or two of Banquet on."
For Coors and Wrangler, two brands deeply influential in Western lifestyle and pop culture, partnering was only a matter of time. Since 1873, Coors Banquet has embodied the spirit of the West, brewing exclusively in Golden, Colo. with
"Wrangler and Coors Banquet are both enduring symbols of the passion and ingenuity of the West, which is why we're excited to partner with an equally legendary brand," said John Meagher, vice president of global brand marketing for Wrangler. "It's a natural fit, but we've never paired beer and jeans before, so this is a historic collaboration and a truly special product that consumers will love."
Each limited-edition pair of Beer Wash Jeans is outfitted with a unique tag that features a Coors Banquet bottle opener and a patch kit for fans to customize their jeans.
*NO PURCHASE NECESSARY. Sweepstakes ends on Oct. 21, 2024 at 11:59 p.m. CT. Open only to legal residents of 50 U.S. (D.C) who are 21 years or older. Click Here for Official Rules, including how to enter, odds, prize details, and restrictions. Void where prohibited.
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.
Molson Coors Beverage Company is a publicly traded company that operates through its
About Wrangler
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for over 77 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in
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SOURCE Coors Banquet
FAQ
What are Beer Wash Jeans by Coors Banquet and Wrangler?
When can fans enter to win Beer Wash Jeans?
What unique features do the Beer Wash Jeans have?
How long has Coors Banquet been brewing in Golden, Colorado?
