DO Apparel Expands Digital Production of Custom Jerseys for Large Sports Brands with Kornit Digital
Kornit Digital (NASDAQ: KRNT) announced an expanded partnership with DO Apparel, a custom sports apparel company serving major league teams. DO Apparel has invested in a second Kornit Atlas MAX POLY system, embracing on-demand, digital production as a more effective alternative to screen printing for custom sports jerseys, uniforms, and t-shirts.
The Atlas MAX POLY system allows DO Apparel to seamlessly switch between fabrics and produce high-quality designs, including photorealistic images and 3D effects, on various polyester blends. This technology enables the company to efficiently handle medium-run orders of 500 to 1,000 pieces, addressing the unique requirements of custom sports apparel such as easily changing team logos, names, and numbers.
Kornit Digital (NASDAQ: KRNT) ha annunciato un ampliamento della partnership con DO Apparel, un'azienda di abbigliamento sportivo personalizzato che serve le squadre delle principali leghe. DO Apparel ha investito in un secondo sistema Kornit Atlas MAX POLY, adottando la produzione digitale on-demand come alternativa più efficace alla serigrafia per maglie sportive, divise e t-shirt personalizzate.
Il sistema Atlas MAX POLY consente a DO Apparel di cambiare facilmente tra i tessuti e di produrre design di alta qualità, inclusi immagini fotorealistiche ed effetti 3D, su vari mix di poliestere. Questa tecnologia permette all'azienda di gestire in modo efficiente ordini di media grandezza di 500 a 1.000 pezzi, soddisfacendo le esigenze uniche dell'abbigliamento sportivo personalizzato come la facile modifica di loghi, nomi e numeri delle squadre.
Kornit Digital (NASDAQ: KRNT) anunció una ampliación de su asociación con DO Apparel, una empresa de ropa deportiva personalizada que sirve a los equipos de ligas mayores. DO Apparel ha invertido en un segundo sistema Kornit Atlas MAX POLY, adoptando la producción digital bajo demanda como una alternativa más eficaz a la serigrafía para camisetas deportivas, uniformes y camisetas personalizadas.
El sistema Atlas MAX POLY permite a DO Apparel cambiar sin problemas entre tejidos y producir diseños de alta calidad, incluidas imágenes fotorealistas y efectos 3D, sobre varias mezclas de poliéster. Esta tecnología permite a la empresa manejar eficazmente pedidos de tamaño medio de 500 a 1,000 piezas, atendiendo los requisitos únicos de la ropa deportiva personalizada, como cambiar fácilmente los logotipos, nombres y números de los equipos.
Kornit Digital (NASDAQ: KRNT)는 주요 리그 팀들을 대상으로 하는 맞춤형 스포츠 의류 회사인 DO Apparel과의 파트너십 확대를 발표했습니다. DO Apparel은 맞춤형 스포츠 저지, 유니폼 및 티셔츠 제작을 위해 온디맨드 디지털 생산을 보다 효과적인 스크린 인쇄 대안으로 받아들이며 두 번째 Kornit Atlas MAX POLY 시스템에 투자했습니다.
Atlas MAX POLY 시스템은 DO Apparel이 원단 간 부드럽게 전환하고 다양한 폴리에스터 혼합물에서 포토리얼한 이미지 및 3D 효과를 포함한 고품질 디자인을 생산할 수 있도록 합니다. 이 기술은 회사가 500개에서 1,000개 사이의 중간 생산 주문을 효율적으로 처리할 수 있게 해주며, 팀 로고, 이름 및 번호를 쉽게 변경할 수 있는 맞춤형 스포츠 의류의 독특한 요구 사항에 대응합니다.
Kornit Digital (NASDAQ: KRNT) a annoncé un partenariat élargi avec DO Apparel, une entreprise de vêtements de sport personnalisés servant les équipes de ligues majeures. DO Apparel a investi dans un deuxième système Kornit Atlas MAX POLY, adoptant la production digitale à la demande comme une alternative plus efficace à la sérigraphie pour les maillots sportifs, les uniformes et les t-shirts personnalisés.
Le système Atlas MAX POLY permet à DO Apparel de changer facilement entre les tissus et de produire des designs de haute qualité, y compris des images photoréalistes et des effets 3D, sur divers mélanges de polyester. Cette technologie permet à l'entreprise de gérer efficacement des commandes de taille moyenne de 500 à 1.000 pièces, répondant aux exigences uniques des vêtements de sport personnalisés telles que le changement facile des logos, noms et numéros d'équipe.
Kornit Digital (NASDAQ: KRNT) hat eine erweiterte Partnerschaft mit DO Apparel angekündigt, einem maßgeschneiderten Sportbekleidungsunternehmen, das Major League-Teams bedient. DO Apparel hat in ein zweites Kornit Atlas MAX POLY-System investiert und übernimmt die digitale Produktion auf Abruf als eine effektivere Alternative zum Siebdruck für benutzerdefinierte Sport-Trikots, Uniformen und T-Shirts.
Das Atlas MAX POLY-System ermöglicht es DO Apparel, nahtlos zwischen Stoffen zu wechseln und hochwertige Designs, einschließlich fotorealistischer Bilder und 3D-Effekte, aus verschiedenen Polyester-Mischungen zu produzieren. Diese Technologie ermöglicht es dem Unternehmen, effizient mittlere Aufträge von 500 bis 1.000 Stück zu bearbeiten, wobei die einzigartigen Anforderungen an individuelle Sportbekleidung, wie einfache Änderungen von Teamlogos, Namen und Nummern, berücksichtigt werden.
- Expanded partnership with DO Apparel, a custom sports apparel company serving major leagues
- DO Apparel's investment in a second Kornit Atlas MAX POLY system
- Ability to handle medium-run orders of 500 to 1,000 pieces efficiently
- Versatile production capabilities across various fabrics and design types
- None.
DO Apparel's expansion with Kornit Digital's Atlas MAX POLY system signals a shift in the custom sports apparel industry. This move towards on-demand, digital production for medium-run orders (500-1,000 units) addresses a important market gap between small-batch and mass production. The ability to seamlessly switch designs for team logos, names and numbers caters to the dynamic needs of major sports leagues, potentially increasing efficiency and reducing waste.
While this partnership strengthens Kornit's position in the sportswear sector, the impact on their stock may be . The news, while positive, represents an extension of an existing relationship rather than a groundbreaking new deal. Investors should monitor whether this trend towards digital production in sports apparel continues, as it could indicate a larger market shift with long-term implications for both Kornit and traditional screen printing equipment manufacturers.
The Atlas MAX POLY system represents a significant technological advancement in custom apparel production. Its ability to print high-quality designs, including photorealistic images and 3D effects, on various polyester blends showcases the versatility of digital printing technology. This innovation addresses key challenges in sports apparel production, such as the need for quick turnaround times and frequent design changes.
The system's efficiency in handling medium-run orders (500-1,000 units) fills a important gap in the market. However, it's important to note that while digital printing excels in customization and medium runs, traditional methods may still be more cost-effective for very large orders. The long-term success of this technology will depend on further improvements in speed and cost-efficiency for larger production volumes.
- On-demand, medium-runs production enables company to deliver custom apparel for large sports organizations while seamlessly switching designed team logos, names, and numbers
- Second purchase of Kornit’s Atlas MAX POLY allows DO Apparel to leverage a faster, cost-effective solution for digital production of sportswear and teamwear – more effectively than screen printing
ROSH-HA`AYIN, Israel, Sept. 16, 2024 (GLOBE NEWSWIRE) -- Kornit Digital LTD. (NASDAQ: KRNT) (“Kornit” or the “Company”), a worldwide market leader in sustainable, on-demand digital fashion and textile production technologies, announced today the Company is further extending its relationship with DO Apparel – a full-service custom apparel company focusing on creative sports garments for major league teams across basketball, football and baseball. DO Apparel continues to embrace on-demand, digital production as a more effective alternative to screen printing, better suited to match the unique requirements of custom sports apparel such as jerseys, uniforms and t-shirts.
Based in Livonia, MI, DO Apparel is a one-stop-shop for custom sportswear for large sports organizations - ranging from Major League Baseball, NBA basketball, and NFL football apparel. The company recently invested in an additional Kornit Atlas MAX POLY system to seamlessly switch jobs across a range of fabrics – from cotton to polyester. DO Apparel can leverage its ability to produce designs of the highest quality – including photorealistic images, neon designs and 3D effects on the broadest array of polyester blends.
“The future of team apparel is all about on-demand, digital, medium-run production. You must deliver custom solutions to seamlessly and cost-effectively switch team logos, names, numbers, and events,” said Ronen Samuel, Chief Executive Officer at Kornit Digital. “The fact is, screen printing is no longer able to effectively handle these requirements.”
“The quality of this machine has been the best we’ve seen in the industry. It’s great for orders of 500 to 1,000 and very beneficial for addressing large volumes of medium-run orders. It’s by far the most versatile machine we’ve worked with and has been a tremendous boost for our business,” said Matt McKae, Owner and Chief Operations Officer at DO Apparel.
Ready to experience the power of Atlas MAX POLY and the market transition from screen printing to digital production? Take the next step and learn more.
About Kornit Digital
Kornit Digital (NASDAQ: KRNT) is a worldwide market leader in sustainable, on-demand, digital fashion and textile production technologies. The company offers end-to-end solutions including digital printing systems, inks, consumables, software, and fulfillment services through its global fulfillment network. Headquartered in Israel with offices in the USA, Europe, and Asia Pacific, Kornit Digital serves customers in more than 100 countries and states worldwide. To learn more about how Kornit Digital is boldly transforming the world of fashion and textiles, visit www.kornit.com.
Kornit Media Contact
Craig Librett
Public Relations
Craig.librett@kornit.com
Ingrid Van Loocke
Public Relations – Europe
ingrid@pr4u.be
Photos accompanying this announcement are available at
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FAQ
What is the significance of DO Apparel's investment in Kornit's Atlas MAX POLY system for KRNT stock?
How does Kornit's Atlas MAX POLY system benefit custom sports apparel production?
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