Welcome to our dedicated page for Kroger news (Ticker: KR), a resource for investors and traders seeking the latest updates and insights on Kroger stock.
The Kroger Co. operates a U.S. grocery retail business with supermarkets across multiple banners, complemented by fuel centers, pharmacies, private-label products, manufacturing, advertising and data analytics. News about KR commonly covers fresh food and seasonal merchandising, pickup and delivery services, digital coupons, private brands such as Simple Truth, Private Selection and Kroger brand products, and customer access through Kroger.com, the Kroger app and delivery marketplaces.
Company updates also include Harris Teeter, a wholly owned Kroger subsidiary, with recurring coverage of pharmacy services, nutrition support, grocery promotions, fuel rewards, community programs and associate initiatives. Other news themes include new products entering Kroger-banner stores, floral and gift offerings such as Bloom Haus, and enterprise training programs such as Pearl Street Academy.
Kroger is reissuing Private Selection Harvest Apple as a limited-edition, in-store-only fall collection available starting September 8 while supplies last. The line returns popular flavors from last year plus new items such as Spiced Apple Cider, Caramel Apple Popcorn and Caramel Apple Blondie, alongside snacks, bakery items, beverages and Bloom Haus bouquets. Customers can shop the collection in Kroger family stores and use Kroger Pickup or Delivery for other items; digital coupons and the Boost membership offer additional savings.
Kroger (NYSE: KR) and Uber launched nearly 2,700 Kroger Family of Companies stores on Uber Eats, Uber, and Postmates nationwide on January 15, 2026. Customers can shop full store assortments — including groceries, Our Brands, floral, and sushi — for on-demand and same‑day delivery, and schedule deliveries at preferred times.
Promotional highlights include discounts up to 50% off first orders and $0 delivery fee for Uber One members on eligible orders. Participating banners include Ralphs, Fred Meyer, King Soopers, Smith’s, Fry’s, Harris Teeter, and Mariano’s.
Kroger (NYSE: KR) announced leadership changes effective Jan. 13, 2026: Victor Smith is promoted to senior vice president, Retail Divisions, joining Valerie Jabbar and Joe Kelley. Monica Garnes moves from Fry's to president, Atlanta Division; Ken DeLuca is named president, Fry's Division; Kendra Doyel is promoted to president, Ralphs Division. Tom Schwilke (Ralphs) and Colleen Juergensen (Central) announced retirements after 7 and 45 years with Kroger, respectively. All promotions are internal, highlighting multi‑decade Kroger experience and continuity in division leadership.
Kroger (NYSE: KR) on January 13, 2026 published its top six food trend predictions for 2026, outlining anticipated customer tastes and product examples across its private brands.
Key themes include cultured dairy innovations, protein+fiber products, one-bite snacks, a citrus flavor surge, restaurant-style home cooking, and Asian-inspired mashups, with example SKUs named under Kroger, Simple Truth, and Private Selection.
Kroger (NYSE: KR) expanded its relationship with Google Cloud on Jan. 11, 2026 to deploy Gemini Enterprise for Customer Experience nationwide. Kroger will roll out an integrated Shopping assistant and Meal assistant to streamline meal planning, build carts from recipe requests, surface personalized offers, and schedule delivery. The assistants use agentic capabilities and Kroger's proprietary data for recommendations grounded in assortment, pricing, and availability. Kroger also will use Customer Experience Agent Studio to analyze store call interactions to resolve issues earlier and improve associate productivity.
The company positions the program as a personalized digital concierge to speed shopping while preserving customer preferences.
Kroger (NYSE: KR) announced the sale of its subsidiary Vitacost.com, Inc. to iHerb; the transaction closed on January 8, 2026. Kroger described Vitacost as a non-core asset and said the divestiture supports its priorities to simplify the organization and focus on core business. Kroger expects no impact to its previously issued financial guidance for 2025. No financial terms were disclosed. Kroger and iHerb said they are working to ensure a smooth transition for associates and customers, and each party has named financial and legal advisors for the deal.
Kroger (NYSE: KR) introduced its Yearly Checkout feature, letting customers view personalized 2025 summaries of annual savings, shopping habits, and most‑purchased items.
Customers can access Yearly Checkout by logging into loyalty accounts on the Kroger app or Kroger.com from now through February 28, 2026. The company said customers saved billions in 2025 and highlighted that Kroger directed 518 million meals to communities in 2025 and more than 3.9 billion meals since 2017 under Zero Hunger | Zero Waste. Kroger also noted several Our Brands products won 2025 editorial awards.
Harris Teeter (KR) launched the Happier, Healthier with Harris Teeter initiative on Dec. 30, 2025, rolling out in January across stores and digital channels.
Key elements include the new Simple Truth™ Protein product line (breakfast, snacks, meals, powder), enhanced smart product tags (high protein, no added sugar, non-GMO, gluten free), FoodHealth Score data in the app, OptUP® Nutrition Insights, and a free 30-minute virtual nutrition coaching session for every VIC card household (not available in South Carolina).
Kroger (NYSE: KR) launched the Verified Savings Program on Dec 29, 2025 to expand food access for customers receiving government assistance. Eligible shoppers who verify status via SheerID can get a 20% discount on fruits and vegetables and 50% off Boost by Kroger Plus memberships. Verification is valid for five months and must be reconfirmed to remain enrolled. The produce discount automatically loads to a Kroger digital account and is valid through Jan 31, 2026. Discount and Boost terms have location, item, and usage restrictions; Boost half-off prices include $34.50/year or $4.50/month for Boost Essential, and $49.50/year or $6.50/month for Boost.
Tempo (NYSE: KR) announced a partnership with global tennis icon Maria Sharapova to promote Tempo's chef-crafted, registered dietitian-approved ready-to-heat meals. Tempo meals are single-serve, ready in about 2 minutes, often under 500 calories, with 30+ grams of protein and GLP-1 balanced nutrition. Customers can choose 24+ menu options and order four or more meals per week. A “Not A Chef” Sweepstakes runs Dec 29, 12 PM CST–Jan 30, 11:59 PM CT offering a chance to win free meals for a year.