Kroger Launches Boost Membership for Customers Nationwide

Rhea-AI Summary

The Kroger Co. (NYSE: KR) announced the national launch of its Boost membership program, enhancing its loyalty offerings. Members can enjoy unlimited free grocery delivery on orders over $35 and discounts on fuel, potentially saving up to $1,000 annually. The program features two membership tiers priced at $59 and $99, providing next-day and expedited delivery options. Following successful trials, Boost aims to attract more customers and increase delivery sales, capitalizing on the demand for convenience amid rising fuel prices.

Positive

• Launch of Boost membership expected to attract new customers and increase delivery sales.
• Potential savings of up to $1,000 per year for members on groceries and fuel.
• Two membership tiers offer flexibility and competitive pricing.

Negative

• None.

 Membership includes free delivery and 2X fuel points

CINCINNATI, July 13, 2022 /PRNewswire/ -- The Kroger Co. (NYSE: KR), America's largest grocery retailer, today announced the national launch of Boost by Kroger, which represents the latest expansion of its industry-leading loyalty program. The annual membership provides customers unlimited free grocery delivery on orders of $35 or more, fuel discounts of up to $1 per gallon and additional savings on Our Brands products. Kroger estimates the membership can save customers more $1,000 per year on fuel and grocery delivery.

"As customers continue to evolve how they shop and eat, this expansion of our loyalty program offers more personalized value in groceries and fuel, alongside easier access to convenient shopping solutions, such as Delivery," said Yael Cosset, Senior Vice President and Chief Information Officer for Kroger. "We are committed to consistently delivering a best-in-class seamless experience with zero compromise – the fresh and quality products our customers want, how they want it and when they want it. We recognize this is especially important as our customers are facing an inflationary environment and rising fuel prices."

Boost expands on savings currently available to customers through Kroger's free loyalty program. Offering two annual membership levels at $59 or $99, the new service provides free next-day delivery or free delivery in as little as two hours on orders of $35 or more, respectively. Boost members also receive 2X fuel points for every dollar spent as well as exclusive savings on Our Brands, including Murray's Cheese, Vitacost, and Home Chef™, Simple Truth™ and Private Selection™. 

"Boost contributes to our rapidly expanding seamless ecosystem, bringing value and convenience to many more families across America as we roll-out new Delivery fulfillment centers," said Bill Bennett, Kroger Vice President and Head of E-commerce. "Through Boost, Kroger is uniquely positioned to be Fresh for Everyone, making grocery delivery accessible to more customers through the industry's most affordable grocery delivery membership program. Combine this with our industry-leading fuel points program, we are confident we have built a differentiated membership program that our customers will love."

During the last several months, the grocer piloted Boost in four divisions, resulting in a growing number of new members and a significant increase in delivery sales compared to non-Boost divisions.

Boost is now available to customers across The Kroger Family of Companies. Eligible customers can enroll in the program at www.Kroger.com/boost. 

Media Assets

To download Boost photography assets, visit here.

About Kroger

At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: to Feed the Human Spirit™. We are, across our family of companies, nearly half a million associates who serve over nine million customers daily through a seamless digital shopping experience and 2,800 retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.

 

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SOURCE The Kroger Co.

FAQ

What is the Boost membership program launched by Kroger?

The Boost membership program offers unlimited free grocery delivery on orders over $35 and fuel discounts, available for $59 or $99 annually.

When was the Boost program announced by Kroger?

The Boost program was announced on July 13, 2022.

How much can customers save with Kroger's Boost membership?

Customers can potentially save up to $1,000 annually on fuel and grocery delivery with the Boost membership.

What are the delivery options for Kroger's Boost members?

Boost members can receive free next-day delivery or expedited delivery in as little as two hours, depending on the membership tier.

What is the stock symbol for Kroger?

Kroger's stock symbol is KR.