Kroger Curates the Perfect Valentine's Date Night

Rhea-AI Summary

The Kroger Co. (NYSE: KR) has unveiled a romantic at-home dinner package for Valentine's Day, priced at $35. The meal includes a spicy marinara dish served over Private Selection rigatoni, complemented by a Pinetti Notte Primitivo wine and chocolate-dipped strawberries. Kroger anticipates selling over 4.4 million pounds of chocolate and nearly 23 million roses this Valentine's Day, with 8 million being red roses. The grocer aims to enhance the Valentine's experience through fresh ingredients and offers a special delivery service for floral arrangements via DoorDash.

Positive

• Introduction of a Valentine's Day dinner package at an attractive price of $35.
• Expected sales of over 4.4 million pounds of chocolate, indicating strong customer interest.
• Projected sale of nearly 23 million roses, showcasing the popularity of floral purchases during Valentine's.

Negative

• None.

Grocer cooks up a romantic dinner complete with wine paring and dessert all for $35, and shares the most-loved candy and flowers

CINCINNATI, Feb. 9, 2023 /PRNewswire/ -- The Kroger Co. (NYSE: KR), America's grocer, today shared the perfect at-home date night this Valentine's Day, curating a romantic Italian-inspired meal complete with the perfect wine pairing and delectable dessert that is sure to please any lovebirds.

"From dinner and dessert to flowers and candy, Kroger has everything customers need for a romantic dinner for two," said Juan De Paoli, Kroger's vice president for Our Brands. "Celebrate love by experiencing the joy of cooking a meal together made out of fresh, affordable ingredients."

Kroger's date night features everything needed for a romantic evening, including a special recipe crafted by Our Brands Chef Mike Florea for a spicy marinara, served over Private Selection rigatoni. For the complete night-in package, all for $35, Kroger suggests:

• Pinetti Notte Primitivo, a zinfandel with tasting notes of bright cherry and blackberry and hints of white pepper
• A salad course featuring Kroger's fresh Bacon Caesar Chopped Salad Kit
• Chef Florea's spicy marinara and Private Selection rigatoni– download the marinara recipe card here
• Lastly, a dessert that exudes romance—fresh chocolate dipped strawberries from the Kroger deli

The grocer also shared this holiday's most popular candies are Conversation Hearts and Valentine Heart Candy Gift Boxes. They expect customers will purchase more than 4.4 million pounds of chocolate.

Love is in the air, with roses, lilies and tulips ranking among customers' most-loved flowers. If shoppers cannot be with their Valentine this year or would like to surprise someone special, they can send a beautiful, fresh Bloom Haus bouquet from more than 1,600 Kroger stores delivered on demand by DoorDash.

More Valentine's Day fun flower facts:

• Kroger customers will purchase nearly 23 million roses this Valentine's Day—almost 8 million will be red.
• Worldwide, 250 million roses are grown in preparation for Valentine's Day.
• Red is the most popular flower color, followed by pink. The 2023 Pantone® color of the year is viva magenta, so the color experts expect deep pink flowers to rise in popularity this holiday.

Customers can get their Valentine's Day favorites and more by shopping in-store, through Kroger Pickup or delivered using Boost by Kroger Plus, the annual grocery delivery membership that can save customers up to $1,000 per year on fuel and grocery delivery. Eligible customers can now try the Boost membership with a free 30-day trial and subscribe on a monthly basis for as little as $7.99 a month. 

Media assets are available to download here.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly half a million associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.

 

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SOURCE The Kroger Co.

FAQ

What is Kroger's Valentine's Day dinner package?

Kroger's Valentine's Day package includes a romantic Italian meal for $35 with a spicy marinara dish, wine, and dessert.

How much chocolate does Kroger expect to sell for Valentine's Day?

Kroger anticipates selling over 4.4 million pounds of chocolate this Valentine's Day.

How many roses does Kroger expect to sell for Valentine's Day?

Kroger projects sales of nearly 23 million roses, with almost 8 million being red.

What wine is included in Kroger's Valentine's dinner package?

The dinner package features a Pinetti Notte Primitivo wine, which has tasting notes of bright cherry and blackberry.

Is there a delivery option for flowers from Kroger this Valentine's Day?

Yes, customers can order flowers to be delivered on-demand from Kroger stores via DoorDash.