Build the Perfect Bowl with Fresh Ingredients at Kroger

Rhea-AI Summary

Kroger (NYSE:KR) has introduced a comprehensive guide for building perfect bowl recipes, focusing on customizable meal solutions. The initiative, announced by Carlo Baldan, Group VP of Fresh Merchandising, emphasizes easy-to-prep meals combining grains, proteins, and fresh ingredients.

The guide features three main bowl styles: Buddha Bowl (vegetarian option with rice base, proteins, and vegetables), Poke Bowl (featuring Ahi tuna and Asian-inspired ingredients), and Rice Bowl (highly customizable with various protein and vegetable options). Kroger is promoting these recipes through their blog, The Fresh Lane, which offers over 50 bowl recipes.

To support this initiative, Kroger is offering digital coupons with over $600 in weekly savings. Customers can access ingredients through in-store shopping or Kroger Pickup and Delivery services. The company also promotes its Boost by Kroger Plus membership, offering fuel and grocery delivery savings up to $1,000 annually, with a free 30-day trial available and monthly subscriptions starting at $7.99.

Positive

• Digital coupons offering over $600 in weekly savings
• Boost membership program potentially saving customers up to $1,000 annually
• Expansion of delivery and pickup services with same-price guarantee

Negative

• None.

Retailer shares build-your-own bowl recipes for easy meal solutions

CINCINNATI, Jan. 14, 2025 /PRNewswire/ -- The Kroger Co. (NYSE:KR) today shared its simple guide to building the perfect bowl recipe, including extra veggies and a variety of proteins and grains for easy, hearty winter meal solutions.

"Bowls are a perfect template for a fresh and hearty meal that are easy to prep ahead of time for a lunch away from home or no hassle dinner," said Carlo Baldan, group vice president of Fresh Merchandising at Kroger. "Make mealtime fun with a build-your-own bowl night where everyone can help with dinner. Start with a grain base like rice or quinoa and customize with your family's favorite fresh ingredients, proteins and toppings."

Try these popular styles of bowl builds:

The Buddha Bowl: A classic Buddha bowl is a one-dish vegetarian meal with lots of veggies, protein-packed tofu and savory turmeric tahini sauce.  

• Base: Rice is a typical Buddha bowl base but grains like quinoa or couscous are great substitutes.
• Protein: Chickpeas, beans, lentils, tofu, or meat options like beef, fish or chicken.
• Vegetables: Fresh, roasted or sautéed vegetables like sweet potatoes, peppers and mushrooms.
• Sauce: Usually a creamy tahini sauce, or swap in a favorite sauce or dressing.
• Toppings: Try toppers like fresh herbs, sun-dried tomatoes and coconut.

Recipe to try: A classic vegan Buddha bowl,  packed with rice, brussels sprouts and tofu.

The Poke Bowl: Only four key ingredients are needed for this bowl that packs a ton of flavor.

• Base: Typically, sticky rice or switch it up with sweet potatoes or eggplant.
• Protein: Cubed Ahi tuna works best but consider tofu as a great vegetarian option.
• Sauce: Soy sauce, miso or spicy mayo bring the flavors of this bowl together.
• Toppings: For texture, add sesame seeds, cucumber or any other crunchy toppers.

Recipe to try: This classic poke bowl recipe, inspired by the traditional Hawaiian bowl with Ahi tuna marinated in umami flavorings.

The Rice Bowl: The most customizable bowl allowing for maximum variety creativity.

• Base: White rice, brown rice, yellow rice, Basmati or Jasmine are all great options.
• Protein: Customize this bowl with proteins like beef, chicken, fish or edamame.
• Vegetables: Bok choy, flavorful sprouts and tasty green onion will give this bowl a fresh crunch.
• Sauce: Sweet Korean BBQ, spicy sriracha, or even a favorite salad dressing.
• Toppings: Get creative with fruits, nuts and other garnishes to add a variety of flavor.

Recipe to try: A tasty cilantro steak bowl recipe, with fresh nectarine slices for a refreshing twist.

Build Your Own Bowl: Create a custom bowl to suit any meal--even breakfast—or get creative when reheating leftovers. Simply mix it in with other bowl staples for something delicious and flavorful. The possibilities are endless.

Find even more bowl building ideas and dishes at Kroger's blog, The Fresh Lane with more than 50 bowl recipes and tons of inspiration for breakfast, lunch and dinners including these delectable ideas:

• Harvest Bowl
• Greek Green Bowl
• Burger Bowl
• Teriyaki Beef Bowl
• Breakfast Quinoa Bowl

For fresh ingredients and everyday savings, visit Kroger.com or the Kroger app, offering more than $600 in savings available weekly in digital coupons. With more than 30,000 mouthwatering possibilities, customers are a swipe away from inspiration to reality. Kroger is worth it every time.

Customers can get these ingredients and more in-store or through Kroger Pickup and Delivery offering the same fresh products at the same low prices no matter how they shop. Save even more with Boost by Kroger Plus, the delivery membership that can save customers up to $1,000 per year on fuel and grocery delivery. Eligible customers can now try the Boost membership with a free 30-day trial and subscribe on a monthly basis for as little as $7.99. 

Kroger Family of Companies Rewards World Elite Mastercard® eligible cardmembers may now redeem a free one-year, next-day Boost membership or cardholders who are current annual Boost members may receive a free one-year extension of their next-day Boost membership. To learn more and redeem this Kroger Rewards World Elite Mastercard® cardmember offer visit the Boost Membership Benefits page.  

*The creditor and issuer of the Kroger Family of Companies Rewards World Elite Mastercard® is U.S. Bank National Association, pursuant to a license from Mastercard International Incorporated.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly 420,000 associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.

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SOURCE The Kroger Co.

FAQ

What are the savings offered in Kroger's (KR) new bowl recipe promotion?

Kroger is offering over $600 in weekly savings through digital coupons, plus potential savings up to $1,000 annually through the Boost by Kroger Plus membership program.

How much does Kroger's (KR) Boost membership cost in 2025?

Kroger's Boost membership starts at $7.99 monthly, with a free 30-day trial available for eligible customers.

What new recipe options has Kroger (KR) introduced in January 2025?

Kroger has introduced three main bowl styles: Buddha Bowl (vegetarian), Poke Bowl (with Ahi tuna), and Rice Bowl (customizable), along with over 50 additional bowl recipes available on their blog, The Fresh Lane.

Does Kroger (KR) offer the same prices for delivery as in-store shopping?

Yes, Kroger offers the same fresh products at the same low prices whether shopping in-store or through Kroger Pickup and Delivery services.