Koss® Reinvents the Iconic Koss® Porta Pro® with the Next Generation Koss Porta Pro Wireless

Rhea-AI Summary

Koss (NASDAQ: KOSS) has unveiled the next generation Koss Porta Pro Wireless Bluetooth Headphones, celebrating the 40th anniversary of the iconic Porta Pro. This new version combines the legendary sound and design of the classic model with wireless technology. Key features include:

- Patent-pending dual steel headband carrying audio signals without overhead wires
- 20+ hour battery life with USB-C charging
- Analog bypass mode for continued use when battery is low
- On-board controls and microphone
- Collapsible design with included hard shell carrying case
- Priced at $99.99, available on Koss.com and Amazon.com

The new Porta Pro Wireless maintains the iconic sound, fit, and comfort of the original while offering enhanced versatility and convenience for modern users.

Positive

• Introduction of a new wireless version of the iconic Porta Pro headphones
• Patent-pending innovations in headband design
• 20+ hour battery life with USB-C charging
• Analog bypass mode for continued use when battery is low
• Reduced packaging size by over 50% compared to the classic model

Negative

• None.

Insights

Tech Expert

Koss's launch of the Porta Pro Wireless marks a significant evolution in their iconic product line. The innovative dual steel headband that carries audio signals without traditional wires is a clever engineering solution, potentially setting a new standard in wireless headphone design. With a $99.99 price point, it's competitively positioned in the mid-range market. The 20+ hour battery life and analog bypass feature address common pain points in wireless headphones, offering a unique selling proposition. However, the initial international availability might hinder global market penetration. While this launch could boost Koss's market presence, its impact on stock performance will largely depend on sales figures and market reception in the coming months.

Market Research Analyst

The Porta Pro Wireless launch strategically coincides with the product's 40th anniversary, leveraging brand nostalgia while modernizing the offering. This move aligns with the growing true wireless headphone market, projected to reach $42.1 billion by 2026. Koss's focus on maintaining the original's iconic elements while adding wireless functionality could appeal to both loyal customers and new tech-savvy consumers. The 50% reduction in packaging size is a smart eco-friendly move, potentially attracting environmentally conscious buyers. However, Koss faces stiff competition from established players in the wireless audio space. The success of this product could significantly impact Koss's market share and stock performance, but it's important to monitor initial sales data and consumer reception to gauge its true market impact.

MILWAUKEE, Sept. 16, 2024 (GLOBE NEWSWIRE) -- Koss® Corporation (NASDAQ Symbol: KOSS), the U.S. based high-fidelity Stereophone manufacturer and creator of the world’s first SP3 Stereophone in 1958, celebrates the 40^th Anniversary of the Koss Porta Pro® with the introduction of the next generation Koss® Porta Pro® Wireless Bluetooth® Headphones.

The evolutionary Koss Porta Pro Wireless combines the legendary sound and the iconic design of the Koss Porta Pro Classic headphones with the convenience and freedom of true wireless, with Bluetooth®.

The completely re-designed and re-engineered next generation Koss Porta Pro Wireless Bluetooth® headphones feature Patent Pending innovations including an all-new dual steel headband that carries audio signals without the need for traditional overhead wires, preserving the iconic Porta Pro fit, aesthetic, and sound.

“The next generation Koss Porta Pro Wireless Bluetooth® headphones are remarkably similar to the Porta Pro Classic. The team’s ingenuity enabled us to create new inventions which we have sought to protect by applying for patents at the United States Patent and Trademark Office,” said Michael J. Koss, Jr., Vice President – Marketing & Product. “We focused on maintaining the iconic sound, collapsibility, fit, comfort, and performance of the Porta Pro Classic to celebrate its 40^th Anniversary.”

The next generation Koss Porta Pro Wireless Bluetooth® headphones feature an ultra lightweight rechargeable lithium-ion battery that can last more than 20 hours after a single charge using the included USB-C charging cord. If the battery runs low or there is no time to charge, the Koss Porta Pro Wireless has an analog bypass mode that can be enabled with an included USB-C to 3.5mm standard headphone jack.

“The addition of the analog bypass feature and our decision to include an analog cable makes the next generation Porta Pro Wireless an incredibly versatile headphone,” Michael J. Koss Jr. continued. “Almost all wireless headphones on the market stop working when their battery dies. Not with the new Porta Pro Wireless. If your 20+ hour battery somehow runs low, just plug in your analog bypass cable that comes included with the product and carry on – with what is essentially a Porta Pro Classic.”

Integrated on-board controls including a microphone on the new Porta Pro Wireless Bluetooth® Headphones allow users to change songs, answer calls, adjust volume, and much more. Designed for maximum portability, the all-new next generation Porta Pro Wireless can be collapsed and stored safely inside the included hard shell Koss Porta Pro Carrying Case. The compact design and case enabled Koss to reduce the size of the packaging by over 50% compared to the Porta Pro Classic, which helps minimize environmental impact.

The Porta Pro® Wireless Bluetooth® headphones are available today in the USA for $99.99 at Koss.com and Amazon.com/Koss (while supplies last). Immediate international availability is limited to certain partners and varies by territory. International customers are encouraged to contact their local Koss Distributor or contact our US Customer Support team at: www.koss.com/contact-us for more information.

Koss® Corporation: The Original American Stereophone Company since 1958
Koss Corporation markets a complete line of high-fidelity headphones, wireless Bluetooth® speakers, computer headsets, telecommunications headsets, active noise canceling headphones, and wireless headphones.

*Some features are source dependent

The Bluetooth® word mark is a registered trademark owned by Bluetooth SIG, Inc. and any use of such mark by Koss® Corporation is under license.

Contact:
media@koss.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e90ce948-688c-49b2-8496-589beef121ca

FAQ

What is the price of the new Koss Porta Pro Wireless Bluetooth Headphones?

The new Koss Porta Pro Wireless Bluetooth Headphones are priced at $99.99 in the USA.

Where can I buy the Koss Porta Pro Wireless Bluetooth Headphones?

The Koss Porta Pro Wireless Bluetooth Headphones are available on Koss.com and Amazon.com/Koss while supplies last.

What is the battery life of the Koss Porta Pro Wireless Bluetooth Headphones?

The Koss Porta Pro Wireless Bluetooth Headphones feature a battery life of more than 20 hours after a single charge.

Does the Koss Porta Pro Wireless have a wired option?

Yes, the Koss Porta Pro Wireless has an analog bypass mode that can be enabled with an included USB-C to 3.5mm standard headphone jack.