Resonate Blends Expands Koan Cordial Retail Strategy and Footprint in California

Rhea-AI Summary

Resonate Blends, Inc. (OTCQB:KOAN) has expanded its retail network in California by partnering with three renowned dispensaries: Cornerstone Wellness, Atrium, and Canni Delivery. This move aims to target wellness-focused customers and enhance brand awareness of the Koan product line. The company is also collaborating with LEAF.VIP to provide budtender training, facilitating better consumer education. Additionally, upcoming product launches have been positively received, with a new cost-saving multi-serve bottle and a unique edible product line that aims to broaden the market presence.

Positive

• Expansion of retail network with reputable dispensaries enhances brand visibility.
• Collaboration with LEAF.VIP for budtender training improves product support.
• Positive reception of new product launches likely to stimulate sales growth.
• Targeting high-end dispensaries complements the Koan product strategy.

Negative

• None.

LEAF.VIP Budtender Training and Support Added for Cordial Education and Brand Awareness

CALABASAS, Calif., March 24, 2022 (GLOBE NEWSWIRE) -- Resonate Blends, Inc. (OTCQB:KOAN), a Wellness Lifestyle cannabis holding company (“Resonate” or “the Company”), is pleased to announce they have expanded their retail network in California to include Cornerstone Wellness , Atrium and Canni Delivery. Resonate has strategically targeted leading retail outlets which serve intentional, wellness-focused customers. The new Cordial retail outlets are well known, respected and high-traffic dispensaries in the greater Los Angeles area and are demonstrative of Resonate’s Koan product strategy.

Cornerstone Wellness opened in 2007 as the first evidence-based medical dispensary in California and as a safe haven for cannabis consumer empowerment. By illuminating the health benefits through scientific findings in conjunction with providing high quality, lab tested, and unique product selection, Cornerstone provides comprehensive one-on-one personalized counseling and safe access to carefully crafted cannabis and curated natural product offerings.

Atrium is a premiere cannabis dispensary serving the Woodland Hills, Tarzana, Canoga Park, Calabasas, Hidden Hills, Thousand Oaks and Malibu communities. The store offers a wide range of the world’s finest cannabis products. Atrium provides support that helps customers make educated decisions about their cannabis purchases.

Canni Delivery is an online cannabis store and Resonate’s first non-brick-and-mortar dispensary partner. Canni Delivery was founded with the vision to destigmatize cannabis by offering an accessible and welcoming shopping environment because a world where cannabis is legal and regulated is safer, healthier and happier. They provide high-quality products to all, with education, curation and transparency. 

“Bringing in these three sales partners is an indication that we are gaining traction with our refocused sales and product strategy,” said Geoff Selzer Resonate’s CEO. “Sales for the current form factor of the Cordials are targeted at the highest end, quality dispensaries and delivery services that serve our core demographic supplemented by our own Direct-to-Consumer efforts. We also have an expanded events initiative which builds on our marketing efforts to create a viral buzz around our products. Resonate provides a mixologist who creates custom drinks which complement the seven Koan Cordial blends: Calm, Balance, Create, Delight, Love, Play and Wonder. The reaction to our brand and the Cordials at these events is off the charts.”

Education is critical for Koan products and for the evolution of the industry as it becomes normalized on a local and national basis. Resonate is partnering with LEAF.VIP (“LEAF”) to provide Koan retailers with professional and motivational budtender training. LEAF is a free-to-use app that drives sales, lowers costs and improves employee retention. LEAF provides engaging product information that allows dispensary staff to earn extra cash and to build positive relationships with brands. The LEAF app links budtenders directly to the Koan team which allows for real-time interaction and support.

In addition to providing exceptional retail channel support, Resonate’s previously announced upcoming products are being very well received by channel partners and beta testers alike. The cost saving multi-serve bottle and single packages will provide additional serving size options, and the Company’s uniquely, experience-targeted edible product line is expected to expand the Koan market by driving additional partnerships and sales into the established and fastest growing segments of the industry.

Resonate Blends, Inc. (OTCQB:KOAN)

Resonate Blends is a Calabasas, CA-based portfolio of Cannabis Wellness and Lifestyle brands. The company created the Resonate System—a comprehensive system of interconnected experience targets to personalize consumers’ relationship with Cannabis through its products. The Koan Cordials were awarded the “Best New Brand” at the Luxury Meets Cannabis Conference (LMCC) in 2021 and a Bronze award for “Brand Design” from the 2021 Clio Cannabis Awards. www.resonateblends.com

Safe Harbor Provision:

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Examples of forward-looking statements include, among others, statements we make regarding: guidance relating to net income; anticipated customer onboardings; and expected operating results, such as revenue growth and earnings. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set out in the Company's SEC filings. These risks and uncertainties could cause the Company's actual results to differ materially from those indicated in the forward-looking statements.

Corporate Contact
David Thielen
Chief Investment Officer/Director
Resonate Blends, Inc.
david@resonateblends.com
571-888-0009

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8e5407c1-3755-40a6-b509-f31ff226ddfb

FAQ

What recent retail expansions has Resonate Blends (KOAN) made in California?

Resonate Blends has partnered with Cornerstone Wellness, Atrium, and Canni Delivery to expand its retail presence.

What training support is Resonate Blends providing for its products?

Resonate is partnering with LEAF.VIP to offer budtender training, enhancing retailer education and product knowledge.

How are Resonate Blends' new products being received in the market?

The upcoming products, including a multi-serve bottle and unique edibles, have been well received by channel partners and beta testers.

What is the target customer demographic for Resonate Blends' products?

Resonate Blends targets wellness-focused customers through high-quality dispensaries and delivery services.