The Coca-Cola Company and Bacardi Limited Announce Plans to Debut BACARDÍ & Coca-Cola Ready-To-Drink Cocktail
The Coca-Cola Company and Bacardi have announced a partnership to launch BACARDÍ Mixed with Coca-Cola, a ready-to-drink (RTD) pre-mixed cocktail. The product is set to debut in select European markets and Mexico in 2025. This collaboration brings together two iconic brands, combining the world's most-awarded rum with the most popular soft drink.
The new RTD cocktail builds on the historic Cuba Libre, invented in 1900 using BACARDÍ rum, Coca-Cola, and lime. The global alcohol by volume (ABV) benchmark is set at 5%, though it may vary by market. Both companies emphasize their commitment to responsible marketing practices and clear labeling for legal drinking age consumers.
The Coca-Cola Company e Bacardi hanno annunciato una partnership per lanciare BACARDÍ Mischiato con Coca-Cola, un cocktail pronto da bere (RTD) pre-miscelato. Il prodotto debutterà in alcuni mercati europei e in Messico nel 2025. Questa collaborazione unisce due marchi iconici, combinando il rum più premiato al mondo con la bibita analcolica più popolare.
Il nuovo cocktail RTD si basa sul tradizionale Cuba Libre, inventato nel 1900 utilizzando rum BACARDÍ, Coca-Cola e lime. Il benchmark globale per l'alcol in volume (ABV) è fissato al 5%, anche se potrebbe variare in base al mercato. Entrambe le aziende ribadiscono il loro impegno per pratiche di marketing responsabili e una chiara etichettatura per i consumatori di età legale per il consumo di alcolici.
The Coca-Cola Company y Bacardi han anunciado una asociación para lanzar BACARDÍ Mezclado con Coca-Cola, un cóctel premezclado listo para beber (RTD). El producto se presentará en mercados europeos seleccionados y en México en 2025. Esta colaboración reúne a dos marcas icónicas, combinando el ron más premiado del mundo con el refresco más popular.
El nuevo cóctel RTD se basa en el histórico Cuba Libre, inventado en 1900 con ron BACARDÍ, Coca-Cola y lima. El punto de referencia global de alcohol por volumen (ABV) está establecido en 5%, aunque puede variar según el mercado. Ambas compañías enfatizan su compromiso con prácticas de marketing responsables y etiquetado claro para consumidores de la edad legal para beber.
코카콜라 컴퍼니와 바카르디가 코카콜라와 혼합한 바카르디라는 준비된 음료(RTD) 혼합 칵테일을 출시하기 위한 파트너십을 발표했습니다. 이 제품은 2025년 유럽의 일부 시장과 멕시코에서 출시될 예정입니다. 이 협력은 두 개의 아이코닉한 브랜드를 결합하며, 세계에서 가장 많은 상을 수상한 럼과 가장 인기 있는 탄산음료를 조화롭게 엮어냅니다.
새로운 RTD 칵테일은 1900년에 바카르디 럼, 코카콜라, 라임을 사용하여 발명된 전통적인 쿠바리브레에 기반하고 있습니다. 전 세계의 알코올 도수(ABV) 기준은 5%로 설정되어 있으나, 시장에 따라 달라질 수 있습니다. 두 회사는 모두 법적 음주 연령 소비자를 위한 책임 있는 마케팅 관행과 명확한 라벨링에 대한 의지를 강조합니다.
The Coca-Cola Company et Bacardi ont annoncé un partenariat pour lancer BACARDÍ mélangé avec Coca-Cola, un cocktail prêt à boire (RTD) pré-mélangé. Le produit doit faire ses débuts dans certains marchés européens et au Mexique en 2025. Cette collaboration réunit deux marques emblématiques, combinant le rhum le plus primé au monde avec la boisson gazeuse la plus populaire.
Le nouveau cocktail RTD s'appuie sur le traditionnel Cuba Libre, inventé en 1900 avec du rhum BACARDÍ, du Coca-Cola et du citron vert. La référence mondiale en matière d'alcool par volume (ABV) est fixée à 5%, mais elle peut varier selon le marché. Les deux entreprises soulignent leur engagement envers des pratiques de marketing responsables et un étiquetage clair pour les consommateurs de l'âge légal de consommation d'alcool.
Die Coca-Cola Company und Bacardi haben eine Partnerschaft angekündigt, um BACARDÍ gemischt mit Coca-Cola zu lancieren, einen fertig gemischten Cocktail (RTD). Das Produkt wird 2025 in ausgewählten europäischen Märkten und in Mexiko erhältlich sein. Diese Zusammenarbeit vereint zwei ikonische Marken und kombiniert den weltweit meistgekrönten Rum mit dem beliebtesten Erfrischungsgetränk.
Der neue RTD-Cocktail basiert auf dem historischen Cuba Libre, der 1900 mit BACARDÍ Rum, Coca-Cola und Limette erfunden wurde. Der globale Alkoholgehalt (ABV) ist auf 5% festgelegt, kann jedoch je nach Markt variieren. Beide Unternehmen betonen ihr Engagement für verantwortungsvolles Marketing und klare Kennzeichnung für Verbraucher des gesetzlichen Mindestalters für den Alkoholkonsum.
- Expansion into the growing alcohol ready-to-drink market
- Partnership between two globally recognized brands
- Planned launch in multiple international markets
- Leveraging the popularity of the classic Cuba Libre cocktail
- None.
Insights
The partnership between Coca-Cola and Bacardi to launch a ready-to-drink (RTD) cocktail is a strategic move in the growing alcoholic RTD market. This collaboration leverages the strong brand recognition of both companies, potentially driving
The BACARDÍ & Coca-Cola RTD launch taps into several key market trends. Convenience-driven consumption is rising, with RTD cocktails appealing to millennials and Gen Z consumers who prioritize ease and portability. The premiumization trend in the alcohol industry aligns well with this high-quality, branded offering. Moreover, the nostalgia factor of the Cuba Libre cocktail could resonate with older demographics. With the global RTD cocktail market projected to reach
BACARDÍ rum and Coca-Cola ready-to-drink (RTD) pre-mixed cocktail (Photo: Business Wire)
BACARDÍ Mixed with Coca-Cola RTD will be available in several markets around the world, with the initial launch planned for select European markets and
“We are continuing to develop our portfolio as a total beverage company, including in the growing alcohol ready-to-drink market,” said James Quincey, Chairman and CEO of The Coca-Cola Company. “This new relationship with Bacardi Limited supports our strategic expansion, and we look forward to the introduction of BACARDÍ Mixed with Coca-Cola next year.”
“We are excited to bring together two iconic brands so that consumers may enjoy one of the most world’s most popular cocktails – first invented generations ago with BACARDÍ rum and Coca-Cola – in a high-quality, convenient format,” said Mahesh Madhavan, CEO of Bacardi Limited. “Through this relationship, we will expand our reach and accessibility so that even more consumers of legal drinking age can enjoy this classic BACARDÍ rum and Coca-Cola cocktail.”
BACARDÍ Mixed with Coca-Cola RTD packaging will feature two of the world’s most recognizable global trademarks. Family-owned Bacardi was first established in 1862 in
This is not the first time the two brands have come together. In 1900, the Cuba Libre cocktail was invented using BACARDÍ rum, Coca-Cola and lime at the American Bar in
Cans will include clear responsibility symbols stating that the drink is to be enjoyed only by consumers of legal drinking age. BACARDÍ Mixed with Coca-Cola RTD will adhere to responsible marketing practices held by The Coca-Cola Company and Bacardi Limited.
The global benchmark for alcohol beverage volume (ABV) is
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa,
About Bacardi Limited
Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky,
View source version on businesswire.com: https://www.businesswire.com/news/home/20240917932386/en/
The Coca-Cola Company:
Investors and Analysts: Robin Halpern, koinvestorrelations@coca-cola.com
Media: Scott Leith, sleith@coca-cola.com
Bacardi Limited:
Media: Jessica Merz, jmerz@bacardi.com
Source: The Coca-Cola Company
FAQ
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