FANTA® AND WARNER BROS. PICTURES ANNOUNCE GLOBAL PARTNERSHIP WITH THE HIGHLY ANTICIPATED NEW MOVIE BEETLEJUICE BEETLEJUICE WITH LIMITED-EDITION FLAVOUR
Fanta® and Warner Bros. Pictures have announced a global partnership for the upcoming movie Beetlejuice Beetlejuice, set to release on September 6th, 2024. The collaboration includes a -Edition Fanta® Beetlejuice flavor and character-themed packaging for the entire Fanta range. Products will feature QR codes for exclusive experiences, including chances to win movie tickets.
The partnership aims to celebrate Halloween and encourage consumers to 'Summon What You Wanta' through various activations in September and October. Fanta® will offer virtual and in-person immersive experiences related to the film. The -edition products will be available in over 50 markets globally starting August 12th.
Fanta® e Warner Bros. Pictures hanno annunciato una partnership globale per il prossimo film Beetlejuice Beetlejuice, previsto per il 6 settembre 2024. La collaborazione comprende una -Edition Fanta® Beetlejuice flavor e confezioni a tema con i personaggi per tutta la gamma Fanta. I prodotti presenteranno codici QR per esperienze esclusive, incluse possibilità di vincere biglietti per il film.
La partnership mira a celebrare Halloween e incoraggiare i consumatori a 'Summon What You Wanta' attraverso varie attivazioni a settembre e ottobre. Fanta® offrirà esperienze immersive virtuali e dal vivo legate al film. I prodotti in edizione speciale saranno disponibili in oltre 50 mercati a livello globale a partire dal 12 agosto.
Fanta® y Warner Bros. Pictures han anunciado una asociación global para la próxima película Beetlejuice Beetlejuice, que se lanzará el 6 de septiembre de 2024. La colaboración incluye un -Edition Fanta® Beetlejuice flavor y empaques temáticos de personajes para toda la gama de Fanta. Los productos contarán con códigos QR para experiencias exclusivas, incluyendo la posibilidad de ganar boletos para la película.
La alianza tiene como objetivo celebrar Halloween y animar a los consumidores a 'Summon What You Wanta' a través de varias activaciones en septiembre y octubre. Fanta® ofrecerá experiencias inmersivas, tanto virtuales como en persona, relacionadas con la película. Los productos en edición especial estarán disponibles en más de 50 mercados de todo el mundo a partir del 12 de agosto.
팬타(Fanta®)와 워너 브라더스 픽쳐스(Warner Bros. Pictures)가 오는 영화 비틀쥬스 비틀쥬스(Beetlejuice Beetlejuice)를 위해 글로벌 파트너십을 발표했습니다. 이 영화는 2024년 9월 6일에 개봉될 예정입니다. 이 협업에는 -Edition Fanta® Beetlejuice flavor와 팬타 전 제품에 대한 캐릭터 테마 패키징이 포함됩니다. 제품에는 영화 티켓을 받을 수 있는 기회를 포함한 독점 경험을 위한 QR 코드가 포함될 것입니다.
이 파트너십은 할로윈을 축하하고 소비자들에게 'Summon What You Wanta'를 권장하기 위해 9월과 10월에 다양한 활성화를 통해 진행됩니다. 팬타(Fanta®)는 영화와 관련된 가상 및 대면 몰입 경험을 제공할 것입니다. 특별판 제품은 8월 12일부터 전 세계 50개 이상의 시장에서 구매 가능합니다.
Fanta® et Warner Bros. Pictures ont annoncé un partenariat mondial pour le prochain film Beetlejuice Beetlejuice, qui sortira le 6 septembre 2024. La collaboration comprend une -Edition Fanta® Beetlejuice flavor ainsi que des emballages thématiques inspirés des personnages pour toute la gamme Fanta. Les produits comporteront des codes QR pour des expériences exclusives, y compris des chances de gagner des billets de cinéma.
Ce partenariat vise à célébrer Halloween et à inciter les consommateurs à 'Summon What You Wanta' à travers diverses activations en septembre et octobre. Fanta® proposera des expériences immersives virtuelles et en personne liées au film. Les produits en édition spéciale seront disponibles dans plus de 50 marchés à l'échelle mondiale à partir du 12 août.
Fanta® und Warner Bros. Pictures haben eine globale Partnerschaft für den kommenden Film Beetlejuice Beetlejuice angekündigt, der am 6. September 2024 in die Kinos kommt. Die Zusammenarbeit umfasst einen -Edition Fanta® Beetlejuice flavor sowie themenbasierte Verpackungen für die gesamte Fanta-Palette. Die Produkte werden QR-Codes für exklusive Erlebnisse enthalten, einschließlich der Möglichkeit, Kinotickets zu gewinnen.
Die Partnerschaft zielt darauf ab, Halloween zu feiern und die Verbraucher zu ermutigen, 'Summon What You Wanta' durch verschiedene Aktionen im September und Oktober zu vollziehen. Fanta® wird sowohl virtuelle als auch persönliche immersive Erfahrungen in Verbindung mit dem Film anbieten. Die Spezialedition wird ab dem 12. August in mehr als 50 Märkten weltweit erhältlich sein.
- Global partnership with Warner Bros. Pictures for a highly anticipated movie
- -Edition Beetlejuice flavor and character-themed packaging for entire Fanta range
- QR codes on products offering exclusive experiences and movie ticket opportunities
- Expansion into over 50 markets globally
- Potential for increased brand visibility and sales during Halloween season
- None.
Fans of the film can now get their hands on an exclusive collection of products including a Limited-Edition Beetlejuice flavour, with more thrills to come.
Fanta® is summoning Beetlejuice with his own Limited-Edition Fanta® Beetlejuice flavour, with the packaging showcasing the titular character himself, played by Michael Keaton. The new product offers a unique flavour expression and the iconic black-and-white striped design associated with Beetlejuice, available for a limited time.
The full Fanta flavour range will receive limited time makeovers featuring the Beetlejuice Beetlejuice characters, including (range varies by market) Orange - Astrid (played by Jenna Ortega), Strawberry - Lydia Deetz (played by Winona Ryder), Pineapple - Delia Deetz (played by Catherine O'Hara), as well as Grape - Delores (played by Monica Bellucci), Lemon - Wolf Jackson (played by Willem Dafoe) and Strawberry Kiwi - Bob (the Shrinker!) Products feature a QR code that can be scanned for access to exclusive physical and digital experiences, including the chance to win tickets to catch the new movie Beetlejuice Beetlejuice in cinemas.
Nothing evokes the upcoming spooky Halloween season like a trip to Winter River, where three generations of the Deetz family return to soon find their lives turned upside down when the portal to the Afterlife is accidentally opened. Soon there's trouble in both realms because, once summoned, it's only a matter of time before Beetlejuice unleashes his very own brand of mayhem!
Halloween is one of the only celebrations where you can shake off the obligations that often come with other holidays, and it represents the opportunity to define your experiences in your own terms – from what we do to who we spend it with. This year, Fanta® is encouraging the world to 'Summon What You Wanta' by offering new ways to celebrate Halloween your way, with exclusive access to the season's most sought-after new film – Beetlejuice Beetlejuice – and through a range of consumer activations in September and October.
Dana Nussbaum, Executive Vice President, Worldwide Marketing at Warner Bros. Pictures comments, "We are so thrilled to be bringing the wildly imaginative and ghoulishly creative Beetlejuice Beetlejuice to theaters this September and are proud to partner with Fanta® on this character's long-awaited return to the big screen. Fanta® is a brilliant collaborator and has delivered a truly inventive spin on their product with a limited-edition lineup that pairs perfectly with visionary filmmaker Tim Burton's iconic creation."
Ibrahim Salim Khan, VP Global Category Strategy, Fanta at The Coca-Cola Company adds, "We're excited for fans to try out our special new Fanta® limited edition flavour - an unmissable extension of the Fanta® range. There's more to come with this iconic partnership, so keep an eye out for a series of Beetlejuice-themed experiences that will be rolled out throughout September and October, so you can get up close and personal with the film of the season."
In addition to the new products, Fanta® is set to announce opportunities for unparalleled access to Beetlejuice Beetlejuice, including virtual and in-person immersive experiences. The limited-edition Fanta® Beetlejuice products will grant access to a range of experiences, accessible by scanning the QR code and downloading the Coca-Cola App or arriving at the OneXP page, opening a world of activity, with further announcements on these exciting experiences due to be revealed soon!
The Fanta® Beetlejuice Beetlejuice range is available beginning 12th August in over 50 markets across the globe.
To find out more information on the partnership and Summon What You Wanta, please visit https://www.fanta.com/
Fanta and Beetlejuice Beetlejuice was created by WPP Open X, led by Ogilvy and supported by Burson, EssenceMediacom, GOAT, Hogarth, Subvrsive, and VML.
Notes to editor
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa,
About Beetlejuice Beetlejuice
Beetlejuice is back! Oscar-nominated, singular creative visionary Tim Burton and Oscar nominee and star Michael Keaton reunite for Beetlejuice Beetlejuice, the long-awaited sequel to Burton's award-winning Beetlejuice. Keaton returns to his iconic role alongside Oscar nominee Winona Ryder as Lydia Deetz and two-time Emmy winner Catherine O'Hara as Delia Deetz, with new cast members Justin Theroux, Monica Bellucci, Arthur Conti in his feature film debut, with Emmy nominee Jenna Ortega as Lydia's daughter, Astrid, and Oscar nominee Willem Dafoe.
After an unexpected family tragedy, three generations of the Deetz family return home to Winter River. Still haunted by Beetlejuice, Lydia's life is turned upside down when her rebellious teenage daughter, Astrid, discovers the mysterious model of the town in the attic and the portal to the Afterlife is accidentally opened. With trouble brewing in both realms, it's only a matter of time until someone says Beetlejuice's name three times and the mischievous demon returns to unleash his very own brand of mayhem.
Burton, a genre unto himself, directs from a screenplay by Alfred Gough & Miles Millar, story by Gough & Millar and Seth Grahame-Smith, based on characters created by Michael McDowell & Larry Wilson. The film's producers are Marc Toberoff, Dede Gardner, Jeremy Kleiner, Tommy Harper and Burton, with Sara Desmond, Katterli Frauenfelder, Gough, Millar, Larry Wilson, Laurence Senelick and Brad Pitt executive producing.
Warner Bros. Pictures Presents A Tim Burton/Tommy Harper/Plan B Entertainment Production, A Film by Tim Burton, Beetlejuice Beetlejuice, which will be released only in theaters and IMAX on September 6, 2024 in
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SOURCE Coca-Cola
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