Depend® brand partners with Mark Teixeira to announce Stand Strong for Men's Health™ campaign benefitting the Prostate Cancer Foundation

Rhea-AI Summary

Depend brand has launched the Stand Strong for Men's Health campaign, partnering with MLB All-Star Mark Teixeira and the Prostate Cancer Foundation (PCF). This initiative aims to raise awareness about the connection between prostate cancer and incontinence. For every Depend Guards or Depend Shields purchased in November, $1 will be donated to PCF, with a goal of raising up to $200,000. The campaign highlights the importance of men's health and encourages discussions about incontinence.

Positive

• The campaign seeks to destigmatize male incontinence, promoting awareness about prostate cancer.
• Depend will donate $1 for every purchase of Depend Shields or Guards, potentially raising up to $200,000 for prostate cancer research.

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• None.

NEENAH, Wis., Sept. 29, 2020 /PRNewswire/ -- In honor of Prostate Cancer Awareness Month, the Depend brand announced today its partnership with Major League Baseball (MLB) All-Star Mark Teixeira and the Prostate Cancer Foundation (PCF) for the Stand Strong for Men's Health™ campaign, an initiative to destigmatize male incontinence and celebrate the strength of men taking charge of their health. The intent of the initiative is two-fold: driving awareness around the link between prostate cancer and incontinence, and helping consumers take action through their purchase.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8770051-depend-brand-mark-teixeira-prostate-cancer-foundation-stand-strong-for-mens-health-campaign/

One in nine men will be diagnosed with prostate cancer¹ and as a result of certain treatments, some men will experience incontinence. In recognition of Men's Health Awareness Month this November, Depend will donate $1 dollar to PCF for every purchase of Depend Guards or Depend Shields^†. Funds will be used to further research to improve the prevention, detection, and treatment of prostate cancer.

"Depend recognizes and celebrates confronting incontinence and other health issues head on is the ultimate display of strength," said Drew Phillips, General Manager for the North American Depend Brand. "Through our partnership with Mark Teixeira, he'll be able to help us showcase first-hand how the quality of life for loved ones can be improved when addressing health concerns, and be able to speak candidly about his personal experiences taking care of his grandfather."

MLB three-time All-Star Mark Teixeira bonded with his grandfather from a young age over playing and watching American's favorite pastime together. During Teixeira's teenage years, his grandfather started using Depend products which allowed him to be present to cheer at more games, actively participate in Mark's commitment to the sport and spend more time with his family.   

"Breaking down the stigma of men wearing Depend is important because I saw a hero of mine go through a tough time and get the support he needed," said Teixeira. "This campaign is about celebrating the strength of our loved ones and making sure other heroes know they aren't alone."  

"We are proud to Stand Strong with Depend and engage the public in a conversation about prostate cancer," said Dr. Jonathan Simons, President and CEO of the Prostate Cancer Foundation. "As a result of this campaign, we are sharing critical health information with men and their families, and raising awareness to help accelerate research to cure this disease."

Complete details around the Stand Strong for Men's Health initiative can be found at, depend.com/en-us/stand-strong. For more on the Prostate Cancer Foundation and how Depend is accelerating its research mission, please visit: pcf.org/depend.

About the Depend Brand 
Launched in 1984 by Kimberly-Clark Corporation, the Depend brand is the market leader in the adult incontinence category in North America. Over the years, the Depend brand has evolved with its consumers to provide the exceptional protection and lend them the confidence they need to lead normal, active lives. For more information or to request a product sample, visit www.Depend.com.

About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what's important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle®, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share position in 80 countries. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To keep up with the latest news and to learn more about the company's 148-year history of innovation, visit Kimberly-Clark.com.

About the Prostate Cancer Foundation
About the Prostate Cancer Foundation
The Prostate Cancer Foundation (PCF) is the world's leading philanthropic organization dedicated to funding life-saving prostate cancer research. Founded in 1993 by Mike Milken, PCF has raised more than $840 million in support of cutting-edge research by more than 2,200 research projects at 220 leading cancer centers in 23 countries around the world. Learn more at www.pcf.org.

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¹According to the American Cancer Society

†Between 11/1/20 – 11/30/20 Depend shall donate to Prostate Cancer Foundation $1.00 for each Depend Shields or Guards purchased in the United States. Minimum Donation $150,000/Maximum Donation $200,000. Void in MS. For more information, PCF.org

 

 

 

 

 

View original content:http://www.prnewswire.com/news-releases/depend-brand-partners-with-mark-teixeira-to-announce-stand-strong-for-mens-health-campaign-benefitting-the-prostate-cancer-foundation-301139596.html

SOURCE Depend