Kaleyra Appoints Zephrin Lasker as Senior Vice President of Marketing and Strategic Alliances
Kaleyra, Inc. (NYSE: KLR) has appointed Zephrin Lasker as Senior Vice President of Marketing and Strategic Alliances, effective May 17, 2022. Lasker, a five-time start-up founder and expert in messaging and digital marketing, will enhance Kaleyra's market presence. Previously, he co-founded ShopChat, which was acquired by Rakuten Viber, and has held leadership roles at Constant Contact and Pontiflex. Kaleyra's CEO, Dario Calogero, believes Lasker's experience will drive strategic growth and strengthen partnerships.
- Appointment of Zephrin Lasker as SVP of Marketing and Strategic Alliances expected to enhance Kaleyra's leadership in the CPaaS industry.
- Lasker's background in scalable business models and digital marketing may lead to increased market share and brand awareness.
- Prior successful ventures suggest potential for impactful strategies at Kaleyra.
- Transition periods may pose challenges to continuity in leadership and strategic focus.
- Lack of experience in the specific CPaaS market could hinder immediate effectiveness.
NEW YORK , May 24, 2022 /PRNewswire/ -- Kaleyra, Inc. (NYSE: KLR) (NYSE American: KLR WS) ("Kaleyra" or the "Company"), a rapidly growing omnichannel business communications platform, announced today that Zephrin Lasker has joined its leadership team as Senior Vice President of Marketing and Strategic Alliances, effective May 17, 2022.
Lasker, a five-time start-up founder and CEO specializing in messaging, e-commerce, digital marketing, and SaaS platforms, brings a wealth of knowledge of scalable business models and high-growth company trajectories. With his expertise, Lasker will be instrumental in driving Kaleyra's efforts to expand within new and existing markets while further establishing the Company as a global leader in the CPaaS industry.
Before joining Kaleyra, Lasker co-founded and served as CEO of ShopChat, the creator of the world's first shopping keyboard (US Patent #10,943,290). In 2017, ShopChat was acquired by Rakuten Viber, where Lasker spent the following two years rolling out the product to millions of users around the globe. Prior to founding ShopChat, Lasker was named the Head of Mobile and Social Product at Constant Contact in 2014 and served in this role through the time of its acquisition by EIGI for
"Zephrin Lasker is a critical addition to Kaleyra's leadership team as we continue to increase our presence on the world stage," said Kaleyra Founder and CEO Dario Calogero. "Zephrin's proven leadership skills, industry expertise, customer focus, Silicon Valley experience, and track record as a growth and product leader make him ideally suited to help Kaleyra advance its brand and strengthen its relationships with strategic partners. We look forward to working with Zephrin for many years to come."
Lasker added, "I'm thrilled to be joining Kaleyra at this key moment, following several crucial acquisitions and expansions as we position ourselves as a global leader in the CPaaS space. I am excited to be appointed to this role and am committed to working on behalf of our team, shareholders, and the board to drive the strategic growth of the company, awareness of our story, and value for our customers."
With this new addition, Kaleyra's executive team now consists of Dario Calogero as Founder, Chief Executive Officer and Director, Giacomo Dall'Aglio as Chief Financial Officer, Filippo Monastra as Chief People Officer, Nicola Junior Vitto as Chief Product Officer, Mauro Carobene as Chief Business Officer, Geoff Grauer as Chief Operations Officer and Zephrin Lasker as Senior Vice President of Marketing and Strategic Alliances.
About Kaleyra
Kaleyra, Inc. (NYSE: KLR) (NYSE American: KLR WS) is a global group providing mobile communication services to financial institutions, e-commerce players, OTTs, software companies, logistic enablers, healthcare providers, retailers, and other large organizations worldwide.
Kaleyra today has a customer base of 3800+ companies spread around the world. Through its proprietary platform and robust APIs, Kaleyra manages multi-channel integrated communication services, consisting of messaging, rich messaging and instant messaging, video, push notifications, e-mail, voice services, and chatbots.
Kaleyra's technology makes it possible to safely and securely manage billions of messages monthly with over 1600 operator connections in 190+ countries, including all tier-1 US carriers
Kaleyra Contacts
Marketing Contact:
Lori Perkins
Senior Director – Marketing and Communications
lori.perkins@kaleyra.com
Valeria Magoni
Senior Director – Product and Corporate Marketing, Kaleyra
Valeria.magoni@kaleyra.com
Investor Contact:
Tom Colton or Matt Glover
Gateway Investor Relations
949-574-3860
KLR@gatewayir.com
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SOURCE Kaleyra
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