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Nextdoor Announces Georg Petschnigg as Chief Design Officer

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Nextdoor Holdings (NYSE: KIND) has appointed Georg Petschnigg as Chief Design Officer to spearhead the company's complete product transformation initiative called NEXT. Petschnigg, who recently led The New York Times' successful app redesign, brings extensive experience in UX transformation and innovations in advertising and subscriptions. His previous roles include Chief Innovation Officer at WeTransfer, co-founder of FiftyThree, and product development at Microsoft. The appointment emphasizes Nextdoor's commitment to enhancing value for neighbors, businesses, partners, advertisers, and investors through improved design strategy and execution.

Nextdoor Holdings (NYSE: KIND) ha nominato Georg Petschnigg come Chief Design Officer per guidare l'iniziativa di trasformazione completa del prodotto dell'azienda chiamata NEXT. Petschnigg, che di recente ha guidato il successo del redesign dell'app del The New York Times, porta con sé una vasta esperienza nella trasformazione dell'UX e nelle innovazioni in pubblicità e abbonamenti. Le sue precedenti esperienze includono il ruolo di Chief Innovation Officer presso WeTransfer, co-fondatore di FiftyThree e sviluppo prodotto presso Microsoft. La nomina sottolinea l'impegno di Nextdoor a migliorare il valore per i vicini, le aziende, i partner, gli inserzionisti e gli investitori attraverso strategie e esecuzione del design migliorate.

Nextdoor Holdings (NYSE: KIND) ha nombrado a Georg Petschnigg como Chief Design Officer para liderar la iniciativa de transformación completa del producto de la empresa llamada NEXT. Petschnigg, quien recientemente dirigió el exitoso rediseño de la aplicación del The New York Times, aporta una amplia experiencia en transformación de UX e innovaciones en publicidad y suscripciones. Sus roles anteriores incluyen Chief Innovation Officer en WeTransfer, cofundador de FiftyThree y desarrollo de producto en Microsoft. La designación enfatiza el compromiso de Nextdoor de aumentar el valor para los vecinos, empresas, socios, anunciantes e inversores a través de una estrategia de diseño y ejecución mejoradas.

Nextdoor Holdings (NYSE: KIND)는 Georg Petschnigg를 Chief Design Officer로 임명하여 NEXT라는 회사의 전체 제품 변환 이니셔티브를 이끌게 했습니다. Petschnigg는 최근 The New York Times의 성공적인 앱 리디자인을 주도했으며, UX 변환과 광고 및 구독 혁신에 대한 광범위한 경험을 가지고 있습니다. 그의 이전 역할에는 WeTransfer의 Chief Innovation Officer, FiftyThree의 공동 창립자, Microsoft의 제품 개발이 포함됩니다. 이번 임명은 디자인 전략과 실행 개선을 통해 이웃, 기업, 파트너, 광고주 및 투자자에게 가치를 높이겠다는 Nextdoor의 약속을 강조합니다.

Nextdoor Holdings (NYSE: KIND) a nommé Georg Petschnigg au poste de Chief Design Officer pour diriger l'initiative de transformation complète des produits de l'entreprise appelée NEXT. Petschnigg, qui a récemment dirigé le redesign réussi de l'application du The New York Times, apporte une vaste expérience dans la transformation de l'UX et dans les innovations publicitaires et d'abonnement. Ses précédents postes incluent Chief Innovation Officer chez WeTransfer, co-fondateur de FiftyThree et développement de produits chez Microsoft. Cette nomination souligne l'engagement de Nextdoor à augmenter la valeur pour les voisins, les entreprises, les partenaires, les annonceurs et les investisseurs grâce à une stratégie de design et une exécution améliorées.

Nextdoor Holdings (NYSE: KIND) hat Georg Petschnigg zum Chief Design Officer ernannt, um die umfassende Produkttransformation des Unternehmens, die NEXT genannt wird, voranzutreiben. Petschnigg leitete kürzlich das erfolgreiche Redesign der App der The New York Times und bringt umfangreiche Erfahrung in der UX-Transformation sowie in Werbung und Abonnements mit. Zu seinen bisherigen Positionen gehören Chief Innovation Officer bei WeTransfer, Mitgründer von FiftyThree und Produktentwicklung bei Microsoft. Die Ernennung unterstreicht das Engagement von Nextdoor, Wert für Nachbarn, Unternehmen, Partner, Werbetreibende und Investoren durch verbesserte Designstrategien und -umsetzungen zu steigern.

Positive
  • Strategic hire of an experienced design executive with proven track record at major companies
  • Company undertaking complete product transformation (NEXT initiative) to improve user experience
Negative
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Georg recently led the successful redesign at The New York Times and joins Nextdoor as the company undertakes a complete transformation of the product

SAN FRANCISCO--(BUSINESS WIRE)-- Nextdoor Holdings, Inc. (NYSE: KIND), the essential neighborhood network, has announced Georg Petschnigg as Chief Design Officer (CDO) to lead all aspects of design strategy and execution. His design leadership and deep experience in creating products that connect users to relevant information will be key as Nextdoor embarks on a full transformation of the product, an initiative the company is calling NEXT.

Georg’s role as CDO highlights Nextdoor’s continued commitment to delivering value for neighbors, businesses, partners, advertisers, and investors alike. Georg is a results-driven design lead with extensive experience and proven success in UX transformation and innovations in advertising and subscriptions. Most recently, he served as Head of Product Design at The New York Times. The innovative, consumer-centric designs left their mark on the entire product portfolio, and culminated in the most consequential Times app redesign yet. Previously, Georg was Chief Innovation Officer at WeTransfer, co-founded FiftyThree and incubated numerous new consumer businesses at Microsoft.

"I've learned that great design deepens our understanding of the world, sparks curiosity, and enriches our everyday lives," said Georg Petschnigg, Chief Design Officer at Nextdoor. "Nextdoor's dedication and unique opportunity in the local space is evident, as it is well-positioned to tackle the significant gaps and challenges that exist in local. I am excited and honored to now be part of the team working on this opportunity.”

"Transforming our product will require a dramatically improved user experience, and having a best in class design head will help us across the board," said Nirav Tolia, Co-Founder and Chief Executive Officer at Nextdoor. "I can't think of a better leader than Georg to help guide our team on this journey.”

To learn more about Nextdoor visit: nextdoor.com/newsroom.

About Nextdoor

Nextdoor (NYSE: KIND) is the essential neighborhood network. Neighbors, public agencies and businesses use Nextdoor to connect around local information that matters in more than 340,000 neighborhoods across 11 countries. Nextdoor builds innovative technology to foster local community, and brands and businesses of all sizes use Nextdoor’s proprietary advertising platform to engage with neighborhoods at scale. Download the app and join the neighborhood at nextdoor.com. For more information and media assets, visit nextdoor.com/newsroom.

Nextdoor Investor Relations:

John T. Williams

ir@nextdoor.com



Nextdoor Media Relations:

Kelsey Grady

Antonia Gray

press@nextdoor.com

Source: Nextdoor Holdings, Inc.

FAQ

Who is the new Chief Design Officer at Nextdoor (KIND)?

Georg Petschnigg has been appointed as Nextdoor's Chief Design Officer to lead design strategy and execution.

What is Nextdoor's (KIND) NEXT initiative?

NEXT is Nextdoor's complete product transformation initiative aimed at improving user experience and design strategy.

What was Georg Petschnigg's role before joining Nextdoor (KIND)?

Before joining Nextdoor, Georg Petschnigg served as Head of Product Design at The New York Times, where he led their app redesign.

Nextdoor Holdings, Inc.

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