The Iconic Oscar Mayer Bologna Jingle Returns After 50 Years
Oscar Mayer celebrates the 50th anniversary of 'The Bologna song' commercial, first aired in 1974, by re-airing the original advertisement during the Thanksgiving football game. The company launches 'Sing To Pay' promotion running through December 15, where fans who correctly sing the jingle can receive Instacart credits for groceries, including Oscar Mayer Bologna. Additionally, the Wienermobile will tour select cities, offering free bologna to those who successfully perform the song.
Oscar Mayer celebra il 50° anniversario della pubblicità della 'Canzone di Bologna', trasmessa per la prima volta nel 1974, riproponendo l'annuncio originale durante la partita di football del Giorno del Ringraziamento. L'azienda lancia la promozione 'Sing To Pay' attiva fino al 15 dicembre, dove i fan che cantano correttamente il motivetto possono ricevere crediti Instacart per la spesa, inclusa la Bologna di Oscar Mayer. Inoltre, il Wienermobile visiterà alcune città selezionate, offrendo bologna gratuitamente a coloro che riescono a eseguire con successo la canzone.
Oscar Mayer celebra el 50 aniversario del comercial de 'La Canción de Bologna', que se emitió por primera vez en 1974, volviendo a emitir el anuncio original durante el partido de fútbol del Día de Acción de Gracias. La compañía lanza la promoción 'Sing To Pay' que se llevará a cabo hasta el 15 de diciembre, donde los fanáticos que canten correctamente la jingle pueden recibir créditos de Instacart para comprar comestibles, incluyendo Bologna de Oscar Mayer. Además, el Wienermobile recorrerá algunas ciudades seleccionadas, ofreciendo bologna gratis a quienes realicen con éxito la canción.
오스카 메이어는 1974년에 처음 방송된 '발로냐 송' 광고의 50주년을 기념하여 추수감사절 미식축구 경기 중 원래 광고를 다시 방송합니다. 회사는 12월 15일까지 진행되는 'Sing To Pay' 프로모션을 시작하며, 팬들이 징글을 올바르게 부르기만 하면 인스타카트 크레딧을 식료품 구입에 사용할 수 있습니다. 여기에는 오스카 메이어 발로냐도 포함됩니다. 또한, 위너모바일은 일부 도시를 순회하며 노래를 성공적으로 부른 사람들에게 무료 발로냐를 제공합니다.
Oscar Mayer célèbre le 50ème anniversaire de la publicité 'La Chanson de Bologna', diffusée pour la première fois en 1974, en rediffusant l'annonce originale pendant le match de football de Thanksgiving. La société lance la promotion 'Sing To Pay' qui se déroulera jusqu'au 15 décembre, où les fans qui chantent correctement le jingle peuvent recevoir des crédits Instacart pour les courses, y compris le Bologna d'Oscar Mayer. De plus, le Wienermobile parcourra certaines villes sélectionnées, offrant de la bologna gratuite à ceux qui réussissent à interpréter la chanson.
Oscar Mayer feiert das 50-jährige Jubiläum des Werbespots 'Das Bologna-Lied', der erstmals 1974 ausgestrahlt wurde, indem die ursprüngliche Werbung während des Footballspiels am Erntedankfest wiederholt wird. Das Unternehmen startet die Promotion 'Sing To Pay', die bis zum 15. Dezember läuft, bei der Fans, die den Jingle korrekt singen, Instacart-Guthaben für Lebensmittel, einschließlich Oscar Mayer Bologna, erhalten können. Außerdem wird der Wienermobile ausgewählte Städte besuchen und kostenlosen Bologna an diejenigen verteilen, die das Lied erfolgreich vortragen.
- Marketing campaign leverages nostalgic brand value to drive consumer engagement
- Multi-channel promotion combining TV advertising, digital platforms, and physical presence through Wienermobile
- Potential to increase brand awareness and product sales through innovative consumer promotion
- None.
In celebration of the iconic “The Bologna song,” Oscar Mayer unites generations and rewards those who sing along
Oscar Mayer celebrates 50 years of the Bologna Song – the iconic jingle that captured the American zeitgeist. (Graphic: Business Wire)
Complete with the same ‘70s camera quality and original lyrics for fans to sing loud and proud, Oscar Mayer re-aired “The Bologna song” original commercial to millions nationwide during the big Thanksgiving football game last week. To delight those who grew up loving the jingle and those who may have seen it for the first time, Oscar Mayer is commemorating the song’s anniversary with the debut of “Sing To Pay”—giving fans nationwide who correctly sing its lyrics the opportunity to cash in on free groceries, including delicious Oscar Mayer Bologna.
“50 years ago, we introduced the world to ‘The Bologna song,’ as a way to spotlight our delicious deli meats and cement the brand’s legacy and mantra of uniting millions around a love of meat,” said Shelby Max, Brand Manager for Oscar Mayer. “We knew this anniversary was a moment that needed to be celebrated in a big way, both for those who remember and those that are new. By re-airing the original ad and becoming the first brand to accept singing as a form of payment, we want to remind fans everywhere that bologna has a first name – it’s O-S-C-A-R.”
Now through Sunday, Dec. 15, fans can submit an audio recording correctly singing “The Bologna song” lyrics to SingtoPay.com and could receive an Instacart credit to use on Oscar Mayer Bologna and any other groceries, while supplies last. Any and all singing abilities welcome!
The fun doesn’t stop there – fans in select cities nationwide can warm up their vocal cords because the iconic Wienermobile is bringing “Sing to Pay” to fans in real life. Lucky individuals who spot the 27-foot hot dog on wheels now through Sunday, Dec. 15 can sing “The Bologna song” lyrics to the vehicle’s Hotdoggers and if correct, receive free Oscar Mayer Bologna.
To learn more about the history of “The Bologna song” and all about “Sing to Pay,” visit SingtoPay.com and follow @OscarMayer on Instagram and TikTok.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately
View source version on businesswire.com: https://www.businesswire.com/news/home/20241202749095/en/
Bethany Roth
Zeno Group for Oscar Mayer
Bethany.Roth@zenogroup.com
Kate Mitchell
The Kraft Heinz Company
Kate.Mitchell@kraftheinz.com
Source: The Kraft Heinz Company
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