Taco Bell at Home Answers Craving Calls from College Students on Taco Bell-less Campuses

Rhea-AI Summary

Taco Bell at Home introduces the limited-edition 'Taco Bell SOS Kit' ahead of finals season, allowing students to recreate their favorite menu items in their dorms. The kit includes Taco Bell at Home essentials from Kraft Heinz, delivered by Amazon, and a spill- and stain-resistant bedsheet. Students can purchase the kit for $7.99 on TacoBellSOS.com.

Available ahead of finals season, limited-edition SOS kits let Taco Bell-deprived students make their favorite menu items from the comfort of their dorms

PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- As finals season begins across college campuses nationwide, thousands of students find themselves without a Taco Bell® restaurant within walking distance – leaving them in distress when study session cravings hit. Today, Taco Bell at Home comes to the rescue with the new “Taco Bell SOS Kit,” designed to give students on these campuses the mouthwatering Taco Bell goodness they are craving, even without a restaurant nearby. The kit features the newest Taco Bell at Home essentials from Kraft Heinz for students to recreate fan-favorite menu items.

Taco Bell SOS Kit contents including Taco Bell at Home product and stain-resistant sheet (Photo: Business Wire)

Each kit contains a wide variety of Taco Bell at Home products, including new Mild and Hot Flavored Crunchy Taco Shells, fan-favorite Mild, Hot, Fire and Diablo sauces, and Original and Fajita seasoning packets. Kits will be delivered straight to students’ doors, courtesy of Amazon, while supplies last. Just add a protein and/or veggies and enjoy delicious Taco Bell from the comfort of the dorm.

But it wouldn’t be dorm life if students weren’t eating in bed, and with over two million views, Taco Bell in bed seems to be the obvious choice. To give students the opportunity to enjoy their craveable Taco Bell at Home creations from the comfort of their beds while preventing spills, drips, and crumbs from staining their bedding, the kit also features a never-before-seen, exclusive spill- and stain-resistant TwinXL-sized bedsheet. Simply lay the sheet over the bedding, get comfortable, and dig in.

“The Kraft Heinz Company and Taco Bell created the Taco Bell at Home line to bring the beloved and signature sauces, shells, seasonings and more from the most popular Taco Bell menu items straight to your home,” said Megan Lang, Director of Brand Communications for Taco Bell at Home. “Our goal is to give fans the opportunity to satisfy their Taco Bell cravings anywhere, anytime, even if there is not a restaurant location nearby – including the students who suffer from the misfortune of a Taco Bell-less campus as they prepare for final exams.”

Students across the country can purchase their own kit for $7.99 on TacoBellSOS.com and rest easy knowing their craving satisfaction is on the way. Those unable to get their hands on a kit can still enjoy delicious at-home creations by trying the full lineup of Taco Bell at Home products, available at major retailers nationwide.

“We have such an amazing fan base – their love and devotion to the brand is unmatched,” says Katie Taylor, Senior Director of U.S. Brand Marketing at Taco Bell. “We are thrilled that the SOS Kits and Taco Bell at Home will help bring some much-needed Taco Bell goodness to the students asking for new locations near their campuses.”

To learn more and flaunt your Taco Bell at Home finals season survival kit on social media, follow and tag @tacobell and @kraftheinzus on Instagram and @tacobell and @hereatkraftheinz on TikTok.

TACO BELL® is a registered trademark owned and licensed by Taco Bell Corp.

About the Kraft Heinz Company

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

About Taco Bell Corp.

For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news or www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, Taco Bell's Twitter, Taco Bell News' Twitter, Instagram, Facebook, and subscribing to our YouTube channel.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231205858902/en/

Alexandra Lieberman

The Kraft Heinz Company

alexandra.lieberman@kraftheinz.com

Alex Goodnow

Zeno Group

alex.goodnow@zenogroup.com

Source: Kraft Heinz Company

FAQ

What is the new product introduced by Taco Bell at Home for students ahead of finals season?

Taco Bell at Home introduces the 'Taco Bell SOS Kit' for students.

What does the 'Taco Bell SOS Kit' contain?

The kit contains Taco Bell at Home essentials from Kraft Heinz, including taco shells, sauces, seasoning packets, and a stain-resistant bedsheet.

Where can students purchase the 'Taco Bell SOS Kit'?

Students can purchase the kit for $7.99 on TacoBellSOS.com.

How can students enjoy their Taco Bell at Home creations from the comfort of their beds?

The kit includes a never-before-seen, exclusive spill- and stain-resistant TwinXL-sized bedsheet for students to enjoy their Taco Bell at Home creations in bed.

What social media platforms can students use to flaunt their Taco Bell at Home survival kit?

Students can follow and tag @tacobell and @kraftheinzus on Instagram and @tacobell and @hereatkraftheinz on TikTok to flaunt their Taco Bell at Home survival kit.