Spicy Lovers Rejoice! HEINZ® Turns up the Heat with Debut of New HEINZ Hot Varieties

Rhea-AI Summary

HEINZ introduces HEINZ Hot Varieties, adding four new spicy sauces to its product line, including three new Spicy Ketchup flavors and the first-ever HEINZ Hot 57 Sauce. The launch responds to the rising demand for diverse spicy options among U.S. Millennial and Gen Z consumers, with nearly 50% actively seeking more flavors. These sauces feature unique pepper bases designed to cater to varying heat preferences. This innovation aligns with Kraft Heinz's broader strategy of using insight-led initiatives to enhance its Taste Elevation platform and drive future growth.

Positive

• Launch of new HEINZ Hot Varieties, enhancing product range.
• Addresses growing consumer interest in spicy sauces, particularly among Millennials and Gen Z.
• Potentially strong market positioning with unique pepper-based flavors.

Negative

• None.

With New Spicy Ketchup Flavors and HEINZ Hot 57 Sauce, Brand Bets Big on Unique Peppers and Diverse Flavors

PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- Today, HEINZ® debuts four fiery additions to the ever-expanding spicy sauce category with the launch of HEINZ Hot Varieties. Rolling out in major retailers nationwide and featuring unique pepper bases with varying heat levels, the HEINZ Hot Varieties include a new line-up of three Spicy Ketchup flavors and the first-ever HEINZ Hot 57 Sauce – all touting the heat fans crave with the unmistakable taste and quality that HEINZ lovers expect.

Heinz debuts Heinz Hot Varieties – a new line-up of three Spicy Ketchup flavors and first-ever Heinz Hot 57 sauce, featuring a diverse range of flavors and unique pepper bases rolling out in major retailers nationwide. (Photo: Business Wire)

Nearly 50% of all U.S. Millennial and Gen Z condiment buyers not only regularly use spicy sauces, but also actively seek a greater variety of spicy flavor options.¹ Combined with the fact that topics like #spicy and #hotsauce are generating billions of views on TikTok, it’s clear fans can’t get enough of hot and spicy sauces.

• HEINZ Spicy Ketchup Offerings – Available in three different, thick and rich, crave-worthy varieties – Chipotle (medium), Jalapeño (hot), and Habanero (hotter) – the new HEINZ Spicy Ketchup offerings provide a flavor experience and heat-level for any and all spice seekers.
• HEINZ Hot 57 Sauce – A red jalapeño twist on the brand’s classic and beloved 57 Sauce. HEINZ Hot 57 Sauce is the first new HEINZ 57 product in over 10 years, and provides a simple, delicious way to add zest and heat to proteins and sides.

“We know consumers are hungry for a wider variety of spicy sauces and flavors, and as a consumer-obsessed brand at the forefront of food culture, we saw an exciting opportunity to innovate around our fans’ evolving preferences,” said Lindsay Davis, Brand Manager, HEINZ Innovation at the Kraft Heinz Company. “Listening to insights gleaned from our audience showed us that a sauce’s heat source really matters to them,² which served as a north star in creating new products with curated and flavorful, pepper-specific bases.”

As consumers are more likely to try new flavors from brands they know and trust,³ HEINZ is uniquely positioned to feed this hunger for more heat with its new Hot Varieties. More broadly, the brand’s expansion into the spicy sauce category underpins Kraft Heinz’s larger transformation, using insight-led innovation to grow the company’s Taste Elevation platform and lead the future of food.

To learn more about HEINZ Hot Varieties and the ever-evolving HEINZ portfolio, visit heinz.com/hot-varieties, and follow @Heinz on Instagram and @Heinz_us on TikTok.

¹Mintel What’s next in hot and spicy table sauces?, 2022.
²Kalsec international, online survey, 2019
³Mintel CONDIMENTS US, 2022

About The Kraft Heinz Company

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230404005340/en/

Bethany Stokoski

Zeno Group

Bethany.Stokoski@zenogroup.com

Alexandra Lieberman

The Kraft Heinz Company

Alexandra.Lieberman@KraftHeinz.com

Source: The Kraft Heinz Company

FAQ

What are the new products introduced by Kraft Heinz under the stock symbol KHC?

Kraft Heinz has launched HEINZ Hot Varieties, which include three Spicy Ketchup flavors and the new HEINZ Hot 57 Sauce.

How does the new HEINZ Hot Varieties product line cater to consumers?

The new product line addresses consumer demand for diverse spicy flavor options, particularly appealing to Millennial and Gen Z condiment buyers.

When did Kraft Heinz announce the launch of HEINZ Hot Varieties?

Kraft Heinz announced the launch of HEINZ Hot Varieties in a press release dated April 4, 2023.

What marketing strategy is Kraft Heinz employing with the new HEINZ Hot Varieties?

Kraft Heinz is using insight-led innovation to align with consumer preferences, driving growth under its Taste Elevation platform.