Kraft Heinz’s Beloved Kids’ Brands Enter the Book Business with New FUNdamental Textbooks
- Kraft Heinz aims to make education fun and engaging with the launch of FUNdamental Textbooks
- Books provide engaging lessons and surprise snacks from beloved kids' brands
- For every book claimed, Kraft Heinz will donate $10 to First Book
- None.
As more than half of parents worry that kids won’t enjoy school this year, Jell-O, Kraft Mac & Cheese, Capri Sun and Lunchables aim to bring play back to learning
Kraft Heinz’s Beloved Kids’ Brands Enter the Book Business with New FUNdamental Textbooks (Graphic: Business Wire)
Each book delivers an engaging ‘lesson’ on Jiggleometry (Jell-O), Nibbleomics (Kraft Mac & Cheese), Slurpstory (Capri Sun) and Stackonomy (Lunchables), while providing a delicious surprise snack via hollowed out pages featuring brands kids know and love. The book series was created to infuse excitement, engagement, and playfulness into learning, alleviating the fear from 75 percent of parents that think their kids feel that going back to school means the end of summer fun.
“At Kraft Heinz, we believe education can be a fun-filled adventure full of imagination and with our books, we aim to reignite the enthusiasm for learning,” said Anna James, Associate Brand Manager at The Kraft Heinz Company.
Starting today, the books will be available for parents at www.fundamentaltextbooks.com with no purchase necessary, while supplies last. For every book claimed, Kraft Heinz will donate
To learn more, visit www.fundamentaltextbooks.com.
Online survey commissioned by Kraft Heinz consisting of 1,033
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately
ABOUT FIRST BOOK
Education transforms lives. First Book is building a world where every child has access to a quality education. We work to remove barriers to education and level the playing field for kids in need. At the heart of our work are the 575,000 members of the First Book Network, the largest online community of educators and professionals dedicated to children in need across
View source version on businesswire.com: https://www.businesswire.com/news/home/20230906434731/en/
MEDIA
ALISON BROD MARKETING + COMMUNICATIONS
kraftheinz@abmc-us.com
THE KRAFT HEINZ COMPANY
Kate Mitchell
kate.mitchell@kraftheinz.com
Source: The Kraft Heinz Company