Kraft Heinz and Ed Sheeran Ready to Tingle With Launch of New Bland-Busting Hot Sauce, Tingly Ted’s®
The Kraft Heinz Company (Nasdaq: KHC) has launched Tingly Ted’s®, a new hot sauce co-created with musician Ed Sheeran, to expand its Taste Elevation platform. The sauce, available for pre-order, features two variants: Tingly and Xtra Tingly, made with red jalapeños and capsicum chillies. Ed Sheeran expressed his excitement about the product, emphasizing its versatility in meals. Tingly Ted’s aims to tap into the hot sauce market, which is expected to reach $5.4 billion by 2027, growing at 6.3%. This collaboration underscores Kraft Heinz's commitment to innovative food offerings and partnerships.
- Collaboration with Ed Sheeran highlights strong market appeal.
- Tingly Ted's addresses a growing demand in the hot sauce category.
- Hot sauce market projected to grow at 6.3% to $5.4 billion by 2027.
- Expands Kraft Heinz's Taste Elevation platform into new categories.
- None.
New brand launch underpins
Today,
Having already worked with
“I travel a lot, so having a bottle in my suitcase wherever I go that can spice up any and every meal seemed like a good idea. I knew I didn’t wanna do a watery hot sauce, as they usually all get relegated to the same shelf of other random hot sauces. I wanted to make a sauce that took the same pride of place as ketchup.
“I had a year of whittling down the perfect flavours with a great mixing team, and we settled on two absolute belters. The Tingly and the Xtra Tingly. I’ve had them on tour with me recently to try them with all sorts of meals, and there really isn’t anything they don’t go with (except bananas, don’t do that).
“I’m so excited to bring this product out, it’s genuinely something I use every day on all three meals. I hope you love them as much as I do x.”
Tingly Ted’s comes in two flavours, including an ‘Xtra Tingly’ variant, and is made using red jalapeños and capsicum chillies. Named after Ed’s childhood nickname, the new sauce promises to propel Kraft Heinz’s Taste Elevation strategy forward into the ever-expanding hot sauce category, which is expected to grow at a rate of
Tingly Ted’s is the latest example of Kraft Heinz’s transformation. The Company is focused on extending and expanding its capabilities through partnerships with technology giants or cutting-edge innovators, like
Tingly Ted’s is expected to roll out around the world through 2023. To pre-order a bottle and find out more, visit www.tinglyteds.com or www.instagram.com/tinglyteds.
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Note to Editors
Tingly Ted’s will be available in two flavours: Tingly Sauce 265gr/248ml and Xtra Tingly Sauce 265gr/248ml.
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1 Compounded annual growth. Euromonitor category data, 2022 – 2027. |
View source version on businesswire.com: https://www.businesswire.com/news/home/20230221005064/en/
Director, Public Relations
jenna.thornton@kraftheinz.com
International
Director, Corporate Communications, International
Marissa.Munnings@KraftHeinz.com
Manager,
Rosie.brierley@kraftheinz.com
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