HEINZ® and World-Renowned Chef Marcus Samuelsson Elevate Up-and-Coming Black Chefs with New ‘Open Kitchen’ Series

Rhea-AI Summary

HEINZ® (HNZ) Launches Open Kitchen Program in Partnership with Marcus Samuelsson, Providing Opportunities for Black Chefs in the Restaurant Industry

Positive

• The Open Kitchen program aims to provide opportunities, experiences, resources, and exposure for up-and-coming Black chefs in the American restaurant industry, addressing a significant barrier to their success.
• The partnership with Marcus Samuelsson, a renowned chef with a global culinary influence, adds credibility and expertise to the initiative, potentially attracting widespread attention and support.
• The exclusive pop-up experiences in New York and Atlanta featuring past Black Kitchen Initiative grant recipients and Marcus Samuelsson's collaboration on exclusive dishes create buzz and anticipation among food enthusiasts and industry professionals.

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• None.

The newest program from the HEINZ® Black Kitchen Initiative serves up top restaurant takeovers

PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- HEINZ® announces today Open Kitchen, a new event series from the brand’s Black Kitchen Initiative. Kicking off in partnership with world-renowned chef, Marcus Samuelsson, past and current Black Kitchen Initiative grantees will take over restaurant kitchens for exclusive pop-up experiences. Open Kitchen gives up-and-coming Black chefs new opportunities, experiences, resources, and exposure for their culinary businesses – currently one of the largest barriers to success in the American restaurant industry. The first takeovers will happen in New York and Atlanta.

HEINZ kicks off Open Kitchen, a new event series from the brand’s Black Kitchen Initiative, in partnership with renowned chef Marcus Samuelsson. (Photo: Business Wire)

Marcus Samuelsson – the creative and culinary force behind more than a dozen restaurants worldwide – will open two of his most iconic locations to past Black Kitchen Initiative grant recipients to kick off the program. Samuelsson will also collaborate with the chefs on exclusive dishes for each event.

• On Dec. 6, 2023, Joy Crump and Beth Black will bring their signature Virginia flair to New York’s Red Rooster Harlem. Crump and Black own Foode + Mercantile in Fredericksburg, Virginia. The chefs celebrate Black culture through food, music, community and storytelling.
• On Feb. 21, 2024, Samuelsson will open Marcus Bar & Grille in Atlanta, Georgia to Lorraine “Mama” Smalls and Antwan “Cake Daddy” Smalls. The Smalls own My Three Sons in North Charleston, South Carolina, where they offer classic soul food with a regional Gullah flair that patrons regularly say is reminiscent of eating grandma’s homecooked meals.

“Opening a restaurant is tough business,” says Samuelsson. “From raising capital to getting people to know you are there, it’s an uphill battle, which is why I’m thrilled to partner with HEINZ on the new Open Kitchen series to provide resources and additional exposure to multiple Black Kitchen Initiative grantees. I can’t wait to see what these chefs cook up in my kitchens. The future is bright for each of them.”

The Open Kitchen series is the latest program coming out of the HEINZ Black Kitchen Initiative. Launched in 2020 in partnership with The LEE Initiative and Southern Restaurants for Racial Justice (SRRJ), the HEINZ Black Kitchen Initiative aims to celebrate and preserve the legacy of Black food culture by helping to break down barriers that keep Black voices and cooking out of America’s culinary space.

“The Black Kitchen Initiative is a hallmark program for HEINZ as we recognize the critical way America’s Black-owned food businesses continuously shape the nation’s food culture,” says Lizzy Goodman, HEINZ Brand Communications Manager. “All Black Kitchen Initiative programming strives to set up Black food business entrepreneurs for long-term success. A key priority for us is growing and evolving the initiatives – as we’ve done with the new Open Kitchen Series – to ensure we’re addressing current challenges Black food entrepreneurs are facing in the industry.”

In addition to Open Kitchen, over the last three years, the Black Kitchen Initiative has committed a total of $3 million dollars in grants and released two seasons of the award-winning Black Kitchen Podcast Series. After announcing the latest $1 million commitment in Black Kitchen Initiative grants in July 2023, the newest grant recipients have been selected. The full list can be found at heinz.com/blackkitchen/2023.

Foodies and fans can purchase tickets to the Black Kitchen Initiative Open Kitchen event in New York on December 6, 2023 by visiting https://bit.ly/OpenKitchenHarlem. For more information about the Open Kitchen series and the Black Kitchen Initiative visit @heinzbki, @leeinitiative and @srrj_coalition on Instagram.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

ABOUT CHEF MARCUS SAMUELSSON

Marcus Samuelsson is the renowned chef behind many restaurants worldwide including Red Rooster in Harlem (NYC) and Overtown (Miami); Hav & Mar in Chelsea (NYC); several MARCUS locations including the Bahamas, Newark, and Atlanta; and his newest concept, Metropolis at the Perelman Performing Arts Center (World Trade Center, NYC) which opened November 2023. Samuelsson was the youngest person to ever receive a three-star review from The New York Times and has won eight James Beard Foundation Awards. Additionally, Samuelsson has won numerous competition shows including Top Chef Masters and Chopped All-Stars and appears regularly on those franchises as a Judge. He also recently appeared as an Iron Chef on Netflix’s Iron Chef: Quest for an Iron Legend. Samuelsson is the author of multiple books including The New York Times bestselling memoir Yes, Chef and The Rise: Black Cooks and the Soul of American Food.

Follow Samuelsson on Instagram, Facebook, and X at @MarcusCooks and on TikTok at @Marcus_Cooks.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231113466194/en/

The Kraft Heinz Company

Alexandra Lieberman

Alexandra.Lieberman@KraftHeinz.com

Zeno Group

Bethany Stokoski

bethany.stokoski@zenogroup.com

Source: The Kraft Heinz Company

FAQ

What is HEINZ®'s Black Kitchen Initiative?

HEINZ®'s Black Kitchen Initiative is a program aimed at providing opportunities, experiences, resources, and exposure for up-and-coming Black chefs in the American restaurant industry.

Who is Marcus Samuelsson?

Marcus Samuelsson is a world-renowned chef with a global influence, known for his creative and culinary force behind more than a dozen restaurants worldwide.

What is the purpose of the Open Kitchen program?

The Open Kitchen program aims to allow past Black Kitchen Initiative grant recipients to take over restaurant kitchens for exclusive pop-up experiences, providing them with new opportunities, experiences, resources, and exposure.

Where will the first takeovers of the Open Kitchen program happen?

The first takeovers will happen in New York and Atlanta.

When will the first takeovers of the Open Kitchen program occur?

The first takeovers will occur on Dec. 6, 2023.

Who will be collaborating with the chefs for the Open Kitchen program?

Marcus Samuelsson will collaborate with the chefs on exclusive dishes for each event.