Heinz Cooks Up Saucy Solution to an Age-Old Problem with the Introduction of the Ketch-Up and Down Bottle

Rhea-AI Summary

Kraft Heinz has introduced the innovative Ketch-Up & Down bottle, featuring dual lids to ensure consumers can access every drop of ketchup regardless of how the bottle is stored. This product builds on the success of their previous upside-down bottle launched in 2010, responding to diverse consumer preferences for ketchup use.

With 2022 net sales of approximately $26 billion, Kraft Heinz aims to enhance consumer satisfaction and stimulate growth in their condiment market. The launch underscores their commitment to consumer-focused innovation, potentially transforming how ketchup is dispensed.

Positive

• Introduction of innovative Ketch-Up & Down bottle caters to diverse consumer preferences.
• Builds on the success of the 2010 upside-down ketchup bottle.
• Aligns with Kraft Heinz's commitment to consumer-focused innovation.

Negative

• None.

DUBAI, UAE, March 31, 2023 /PRNewswire/ -- Heinz, makers of the world's favourite ketchup have dreamed up a double ended ketchup bottle that could provide the solution to problems facing fans worldwide. The Heinz Ketch-Up & Down bottle has two lids that mean no matter which way up you store it or use it, ketchup connoisseurs can access every last drop.

The concept was created by the team at Kraft Heinz, who dedicate their time to studying ketchup fans closely and realised that everyone seems to have their own peculiar preferences. While some would squeeze it as if it owed them money, others prefer to shake it like a maraca. Some like to store it upright while others place it upside down or on its side.

Passant El Ghannam, Head of Marketing at Kraft Heinz MEA, commented: "At Heinz, we are consumer obsessed and we rely on insights like this one to fuel innovation and bring consumers more of what they want. So, building on the success of our upside-down bottle which we released in 2010, we saw an opportunity to solve a problem that many of our fans face. If scaled up, it could be game changing for ketchup lovers.  The Heinz Ketch-Up & Down bottle gives fans more of what they love – the great taste of Heinz!"

ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

Photo - https://mma.prnewswire.com/media/2043243/Heinz_Double_Lid_Ketchup_Bottle.jpg

 

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SOURCE KRAFT HEINZ COMPANY

FAQ

What is the new product introduced by Kraft Heinz?

Kraft Heinz introduced the Ketch-Up & Down bottle, which features two lids to allow users to access ketchup easily, regardless of how the bottle is stored.

When was the Ketch-Up & Down bottle announced?

The Ketch-Up & Down bottle was announced on March 31, 2023.

How does the Ketch-Up & Down bottle benefit consumers?

The Ketch-Up & Down bottle allows consumers to access every last drop of ketchup and accommodates different usage preferences.

What is Kraft Heinz's net sales figure for 2022?

Kraft Heinz reported net sales of approximately $26 billion in 2022.

What previous product does the Ketch-Up & Down bottle build upon?

The Ketch-Up & Down bottle builds upon the success of the previous upside-down ketchup bottle released in 2010.