HEINZ Accelerates Culinary Trends with Launch of New Chef-Inspired HEINZ 57 Collection

Rhea-AI Summary

HEINZ has launched the new HEINZ 57 Collection, featuring innovative sauces and spreads aimed at enhancing culinary experiences. This collection includes Infused Honeys in flavors like Hot Chili and Black Truffle, and Crunch Sauces in varieties such as Chili Pepper Crunch and Roasted Garlic Crunch. Designed with insights from award-winning chefs, the collection targets food enthusiasts looking to explore new flavors and cuisines. The products are available nationwide through various retailers, promoting a modern approach to traditional dishes.

Positive

• Launch of HEINZ 57 Collection emphasizes culinary innovation and modern food trends.
• Collaboration with award-winning chefs enhances brand credibility and product appeal.
• Diverse product offerings cater to a wide range of consumer tastes and preferences.

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• None.

New HEINZ 57 Collection Infused Honeys and Crunch Sauces provide a range of solutions for an elevated and modern approach to exploring food trends

PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- Today, HEINZ^® announces the new HEINZ 57 Collection - a line of elevated sauces and spreads designed to add magic to the culinary experience, one spoonful, drizzle or spread anywhere, anytime.

HEINZ launches a new chef-inspired line, HEINZ 57 Collection, to inspire curious foodies, accelerate culinary trends and embrace modern cultures. (Photo: Business Wire)

Aiming to make culinary trends more accessible, HEINZ - a Kraft Heinz Company brand - looked to the culinary expertise of award-winning Chefs, Lee Wolen and Joe Frillman, for inspiration in developing the collection. The new chef-inspired line strives to accelerate culinary exploration by transforming simple dishes into mouth watering creations.

“I am inspired by premium-crafted ingredients that can turn any meal from ordinary to extraordinary,” said Michelin-star Chef, Lee Wolen. “The HEINZ 57 Collection enables foodies to discover and explore new ingredients and cuisines with a modern twist to even the most tried and true family favorites.”

Whether looking to add sweet or savory flavors and textures, the versatile HEINZ 57 Collection makes it easy with two innovative product lines:

• Infused Honeys: Flavorful honey sauces infused with unique flavors that perfectly coat dishes like pizza, bacon or fried chicken, so that every bite is covered in maximum flavor. HEINZ Infused Honeys are offered in Hot Chili and Black Truffle.
• Crunch Sauces: Oil-based premium ingredients that provide texture and flavor to every meal like stir fry, pho or veggies. HEINZ Crunch Toppers are offered in Chili Pepper Crunch, Roasted Garlic Crunch and Mandarin Orange Miso Crunch.

“As an iconic brand, HEINZ aims to accelerate culinary trends and create pathways for everyday consumers to discover vast culinary cultures,” said Ashleigh Gibson, Head of Marketing & Strategy, HEINZ. “With the increase in chef-inspired cooking, the HEINZ 57 Collection enhances culinary creations and transforms traditional dishes into dynamic creations.”

With more consumers seeking exploration and discovery in cuisines and ingredients, HEINZ developed this collection to empower consumers to uncover new culinary adventures and multi-sensorial experiences at-home and beyond. HEINZ 57 Collection inspires curious foodies to explore new ingredients and flavors from around the world to spice up their meals and embrace modern cultures.

HEINZ 57 Collection is also available nationwide on Amazon and at Meijer, Stop & Shop, Giant Food, Hy-Vee, Publix, Walmart and other participating retailers. To learn more about the HEINZ 57 collection, head to Heinz.com.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220719005060/en/

Zeno Group

Heinz@zenogroup.com

Jamie Dammrich

jamie.dammrich@kraftheinz.com

Source: The Kraft Heinz Company

FAQ

What products are included in the HEINZ 57 Collection?

The HEINZ 57 Collection includes Infused Honeys flavored with Hot Chili and Black Truffle, and Crunch Sauces such as Chili Pepper Crunch and Roasted Garlic Crunch.

Where can I buy the HEINZ 57 Collection?

The HEINZ 57 Collection is available nationwide at retailers like Amazon, Meijer, Stop & Shop, Giant Food, Hy-Vee, Publix, and Walmart.

Who collaborated on the HEINZ 57 Collection?

The collection was inspired by award-winning chefs Lee Wolen and Joe Frillman.

What is the purpose of the HEINZ 57 Collection?

The purpose of the HEINZ 57 Collection is to enhance culinary experiences by providing consumers with new flavors and encouraging culinary exploration.

Is HEINZ 57 Collection targeted at any specific consumer group?

Yes, the HEINZ 57 Collection is aimed at food enthusiasts and curious consumers seeking to explore new ingredients and culinary trends.