DELIMEX Creates First-of-its-Kind Platter to Solve Common Fan Frustrations

Rhea-AI Summary

DELIMEX: Launches First-of-its-Kind Taquito Serving Platter with Mexican Artwork on Amazon. The platter allows hosts to serve two dozen taquitos and six dips together on one tray, solving common entertaining frustrations. The custom mold prevents taquitos from rolling off and offers easy clean-up. The platter features vibrant artwork by Mexican artist Alejandra Ballesteros, inspired by Mexican street-style food and culture.

Positive

• The DELIMEX Taquito Platter addresses a common problem faced by at-home entertainers, offering a unique and aesthetically pleasing solution.
• The addition of Mexican artwork and cultural inspiration adds a unique selling point and enhances the product's appeal to a wider audience.

Negative

• The PR does not provide specific data on market demand or potential sales figures for the new product.

The entertaining must-have serves multiple taquitos and sauces together on one tray

PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- Chip-and-dip sets and taco serving racks have become commonplace for at-home entertaining, but the world has yet to find an easy way to serve taquitos and dipping sauces. Taquitos consistently roll off traditional serving platters because of their rounded edges. And no taquito experience is complete without mix-and-match dipping sauces, but serving multiple sauces at once leaves a sink full of dirty dishes. To solve these common entertaining frustrations, DELIMEX® launches today a first-of-its-kind taquito serving platter.

DELIMEX Creates First-of-its-Kind Platter to Solve Common Fan Frustrations (Photo: Business Wire)

The DELIMEX Taquito platter’s custom mold allows hosts to serve two dozen taquitos and six dips together on one beautiful tray. No rolling guaranteed and clean-up is as easy as serving. The platter features one-of-a-kind artwork from Mexican artist and muralist Alejandra Ballesteros and is available on Amazon just in time for the holiday entertaining season.

“We’re thrilled that the new DELIMEX Taquito Platter makes it easier than ever to share the authentic tastes and flavors of Mexican street-style food at your gatherings this holiday season,” says Lauren Nowak, Brand Manager, DELIMEX. “As a brand that strives to add bold, delicious flavor to fans’ daily routines, our new platter offers a solution to a real problem our fans face in a vibrant, first-of-its-kind way.”

Mexican artist and muralist Alejandra Ballesteros drew inspiration for the platter’s design from the vibrancy and colors of Mexican street-style. The platter is adorned with cempasuchil flowers, chickens and roosters. The flowers’ vibrant colors and unique aroma serve as a reminder of Mexico's rich cultural heritage, much like the chickens and roosters that hold significant importance across Mexican food, symbolism, art, entertainment, and traditions. Similarly, the box takes inspiration from Mexican Talavera, known for its intricate hand-painted ceramic designs featuring vibrant motifs.

“I felt it was important to capture Mexican culture in my design for the DELIMEX Taquito Platter – it’s all about the colors, the memories of family meals, and the strong sense of community around a dish,” says artist Alejandra Ballesteros. “I first had the pleasure of creating a vibrant mural for Delimex to celebrate their brand refresh last year. This project gives me the joy of bringing a little piece of Mexican street-style and art into homes for all to create new traditions and lasting memories.”

Founded by a Mexican-born entrepreneur that brought hand-held DELIcious MEXican street-style food to main street, DELIMEX offers vibrant, bold, and craveable flavors in the frozen aisle. DELIMEX taquitos make for the perfect snack, mini-meal, or main event and are sure to be the hit of the holiday party this entertaining season.

The DELIMEX Taquito Platter will be available on Amazon for $10.99, while supplies last. Get it at the link here. To learn more, follow @DELIMEX on Instagram.

About the Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231114742741/en/

MEDIA

ALISON BROD MARKETING + COMMUNICATIONS

kraftheinz@abmc-us.com

THE KRAFT HEINZ COMPANY

Alexandra Lieberman

alexandra.lieberman@kraftheinz.com

Source: The Kraft Heinz Company

FAQ

Where can I buy the DELIMEX Taquito Platter?

The DELIMEX Taquito Platter is available on Amazon, just in time for the holiday entertaining season.

How many taquitos and dips can the platter serve?

The platter can serve two dozen taquitos and six dips together on one tray, offering a convenient solution for at-home entertaining.

What inspired the artwork on the platter?

The artwork on the platter was inspired by Mexican street-style food and culture, featuring vibrant motifs by Mexican artist Alejandra Ballesteros.