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A.1. Enters the Dairy Aisle with Bold New Innovation: Steakhouse Butter

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A.1., renowned for its iconic steak sauce, is expanding beyond the condiment aisle with the launch of A.1. Steakhouse Butter. This marks the brand's first innovation outside the sauce bottle in over five years. The new product combines creamy butter with A.1. Steak Sauce and fresh herbs, offering a convenient way to recreate steakhouse flavors at home.

Inspired by viral butter-based recipes, A.1. Steakhouse Butter caters to the growing demand for restaurant-quality flavors in home cooking. Priced at $4.99 for a 3.5oz tub, it will be available online and in retailers nationwide. The product can be used on steaks, pork chops, burgers, and even side dishes like mashed potatoes and corn on the cob.

Food enthusiasts in New York City can experience A.1. Steakhouse Butter at the New York City Food and Wine Festival Steak & Whiskey event on October 19, hosted by Food Network star Robert Irvine.

A.1., rinomata per la sua iconica salsa per steak, si sta espandendo oltre il reparto dei condimenti con il lancio del A.1. Steakhouse Butter. Questo segna la prima innovazione del marchio al di fuori della bottiglia di salsa in oltre cinque anni. Il nuovo prodotto combina burro cremoso con A.1. Steak Sauce e erbe fresche, offrendo un modo pratico per ricreare i sapori delle steakhouse a casa.

Ispirato da ricette virali a base di burro, l'A.1. Steakhouse Butter risponde alla crescente domanda di sapori di qualità da ristorante nella cucina domestica. Prezzo di $4.99 per un tubetto da 3.5oz, sarà disponibile online e presso rivenditori in tutto il paese. Il prodotto può essere utilizzato su bistecche, costolette di maiale, hamburger e anche contorni come purè di patate e pannocchie.

Gli appassionati di cibo a New York City possono provare l'A.1. Steakhouse Butter al New York City Food and Wine Festival Steak & Whiskey event il 19 ottobre, ospitato dalla star del Food Network Robert Irvine.

A.1., conocida por su icónica salsa para steak, se está expandiendo más allá del pasillo de condimentos con el lanzamiento de A.1. Steakhouse Butter. Esto marca la primera innovación de la marca fuera de la botella de salsa en más de cinco años. El nuevo producto combina mantequilla cremosa con A.1. Steak Sauce y hierbas frescas, ofreciendo una forma conveniente de recrear los sabores de una steakhouse en casa.

Inspirado por recetas virales a base de mantequilla, A.1. Steakhouse Butter satisface la creciente demanda de sabores de calidad de restaurante en la cocina casera. Con un precio de $4.99 por un envase de 3.5oz, estará disponible en línea y en supermercados de todo el país. El producto se puede utilizar en steaks, chuletas de cerdo, hamburguesas e incluso guarniciones como puré de patatas y mazorcas de maíz.

Los entusiastas de la comida en la ciudad de Nueva York pueden probar A.1. Steakhouse Butter en el New York City Food and Wine Festival Steak & Whiskey event el 19 de octubre, presentado por la estrella de Food Network Robert Irvine.

A.1.은 그 상징적인 스테이크 소스로 잘 알려져 있으며, 조미료 진열대를 넘어 확장하고 있습니다 A.1. 스테이크하우스 버터의 출시와 함께. 이는 브랜드가 소스 병 이외의 혁신을 한 지 5년이 넘은 첫 사례입니다. 이 새로운 제품은 크리미한 버터와 A.1. 스테이크 소스 그리고 신선한 허브를 결합하여 집에서 스테이크하우스의 맛을 재현할 수 있는 편리한 방법을 제공합니다.

버터 기반의 바이럴 레시피에서 영감을 받아 A.1. 스테이크하우스 버터는 집에서 식당 품질의 맛에 대한 증가하는 수요에 부응합니다. 3.5온스 튜브에 $4.99에 판매되며, 온라인과 전국 소매점에서 구매할 수 있습니다. 이 제품은 스테이크, 돼지갈비, 햄버거 및 매쉬 포테이토, 옥수수 등 사이드 요리에 사용할 수 있습니다.

뉴욕시의 음식 애호가들은 10월 19일에 개최되는 뉴욕시 음식 및 와인 페스티벌의 스테이크 & 위스키 행사에서 A.1. 스테이크하우스 버터를 경험할 수 있습니다. 이 행사는 푸드 네트워크 스타 로버트 어바인이 주최합니다.

A.1., renommée pour sa sauce à steak emblématique, s'étend au-delà du rayon des condiments avec le lancement du A.1. Steakhouse Butter. Cela marque la première innovation de la marque en dehors de la bouteille de sauce depuis plus de cinq ans. Le nouveau produit combine beurre crémeux et A.1. Steak Sauce avec des herbes fraîches, offrant un moyen pratique de recréer les saveurs des steakhouses chez soi.

Inspiré par des recettes virales à base de beurre, l'A.1. Steakhouse Butter répond à la demande croissante de saveurs de qualité restaurant dans la cuisine domestique. Au prix de 4,99 $ pour un pot de 3,5 oz, il sera disponible en ligne et chez les détaillants à travers le pays. Le produit peut être utilisé sur des steaks, des côtelettes de porc, des hamburgers, et même des plats d'accompagnement comme de la purée de pommes de terre et du maïs.

Les passionnés de cuisine à New York peuvent découvrir l'A.1. Steakhouse Butter lors de l'événement New York City Food and Wine Festival Steak & Whiskey le 19 octobre, animé par la star du Food Network, Robert Irvine.

A.1., bekannt für seine ikonische Steak-Sauce, erweitert sich über den Gewürzgang hinaus mit der Einführung von A.1. Steakhouse Butter. Dies markiert die erste Innovation der Marke außerhalb der Sauceflasche seit über fünf Jahren. Das neue Produkt kombiniert cremige Butter mit A.1. Steak Sauce und frischen Kräutern und bietet eine bequeme Möglichkeit, Steakhouse-Aromen zu Hause nachzustellen.

Inspiriert von viralen Rezepten auf Butterbasis spricht A.1. Steakhouse Butter die wachsende Nachfrage nach Restaurantqualität in der heimischen Küche an. Zum Preis von 4,99 $ für einen 3,5 oz Behälter wird es online und im Einzelhandel landesweit erhältlich sein. Das Produkt kann auf Steaks, Schweinekoteletts, Burgern und sogar Beilagen wie Kartoffelpüree und Maiskolben verwendet werden.

Food-Enthusiasten in New York City können A.1. Steakhouse Butter bei der New York City Food and Wine Festival Steak & Whiskey Veranstaltung am 19. Oktober erleben, die von Food Network-Star Robert Irvine ausgerichtet wird.

Positive
  • Expansion into a new product category (butter) beyond traditional sauces
  • Tapping into growing consumer trend of homemade steakhouse-style butter
  • Potential for increased brand visibility and sales through product diversification
  • Participation in high-profile New York City Food and Wine Festival event
Negative
  • None.

For the first time in more than five years, A.1. expands beyond the sauce bottle, blending its signature tangy flavor with creamy butter to bring steak-house quality flavor to any dish

CHICAGO & PITTSBURGH--(BUSINESS WIRE)-- This fall, A.1., the brand known for its iconic steak sauce, is going beyond the condiment aisle with the debut of A.1. Steakhouse Butter. Marking the brand’s first innovation outside the sauce bottle in more than five years, A.1. Steakhouse Butter provides the perfect combination of delicious authentic steakhouse-inspired flavors and a buttery, creamy texture elevating grill enthusiasts’ favorite meals.

A.1., the brand known for its iconic steak sauce, debuts A.1. Steakhouse Butter – a combination of creamy butter blended with signature A.1. Steak Sauce and a variety of fresh herbs, delivering the bold flavor fans love with the convenience they need. (Photo: Business Wire)

A.1., the brand known for its iconic steak sauce, debuts A.1. Steakhouse Butter – a combination of creamy butter blended with signature A.1. Steak Sauce and a variety of fresh herbs, delivering the bold flavor fans love with the convenience they need. (Photo: Business Wire)

From cowboy butter to garlic butter, millions of food enthusiasts are crafting viral butter-based recipes to give their steaks the five star treatment. Inspired by this growing trend, A.1. Steakhouse Butter meets the growing consumer demand for restaurant-quality flavors at home. Infused with fresh herbs and the signature tang of A.1. Steak Sauce, A.1. Steakhouse Butter offers foodies the bold flavor they crave in a convenient, easy-to-use format – no recipe needed.

“From sauces to butter, we know our fans are constantly seeking new ways to recreate the steakhouse experience at home,” said Holland Robinson, Brand Manager, A.1. “An iconic accompaniment to red meat since 1824, A.1. knows steak. By blending time-honored tradition with modern culinary trends, the new Steakhouse Butter is the perfect partner to the grill, delivering a bold, buttery and savory complement to any meal.”

Building on the brand’s rich history of developing high quality products, A.1. Steakhouse Butter is the first offering of its kind from a mainstream sauce brand and provides meat lovers a convenient way to enhance the flavor of steak and beyond. Whether enjoyed on steak, spread on pork chops, or melted over a burger, A.1. Steakhouse Butter adds a rich, tangy burst of flavor with a smooth, buttery texture. Even classic side dishes like mashed potatoes and corn on the cob reach new heights with this new addition.

Beyond home cooking, foodies in New York City can experience A.1. Steakhouse Butter firsthand paired with award winning whiskeys at the New York City Food and Wine Festival Steak & Whiskey event, hosted by Food Network star Robert Irvine, on October 19. Visit https://nycwff.org/ for tickets and more details.

A.1. Steakhouse Butter is available online and coming soon to retailers nationwide in 3.5oz tubs for $4.99. To learn more about A.1. Steakhouse Butter, crafted in collaboration with Epicurean Butter visit www.epicureanbutter.com/products/a1-steakhouse-butter and to keep up with all things A.1. follow @a1originalsauce on Instagram or visit https://www.kraftheinz.com/a1.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

Morgan Miller

Zeno Group for A.1.

morgan.miller@zenogroup.com

Hannah Donohue

The Kraft Heinz Company

hannah.donohue@kraftheinz.com

Source: The Kraft Heinz Company

FAQ

What is A.1.'s new product launch in 2024?

A.1. is launching Steakhouse Butter, a blend of creamy butter with A.1. Steak Sauce and fresh herbs, marking its first innovation outside the sauce bottle in over five years.

How much does A.1. Steakhouse Butter cost?

A.1. Steakhouse Butter is priced at $4.99 for a 3.5oz tub.

Where can consumers buy A.1. Steakhouse Butter?

A.1. Steakhouse Butter is available online and will be coming soon to retailers nationwide.

How is A.1. promoting its new Steakhouse Butter?

A.1. is showcasing the Steakhouse Butter at the New York City Food and Wine Festival Steak & Whiskey event on October 19, hosted by Food Network star Robert Irvine.

The Kraft Heinz Company

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