Partners Focused on Growth As KeyBank Delavan-Grider Farmers Market Moves Toward 4th Year
KeyBank's Delavan-Grider Farmers Market in East Buffalo has completed its third successful season, showing significant growth since its 2022 launch. Initially established as a bi-weekly market following a tragic incident at a local supermarket, it expanded to weekly operations in 2023. The market now serves 3-4 times more people than when it began.
The partnership between KeyBank, Buffalo GoGreen, and The Delavan-Grider Community Center has proven successful in addressing food insecurity in the area. As the market enters its fourth year, partners are focusing on deepening community connections, improving access for nearby residents, and engaging with the neighborhood's growing immigrant population. Future plans include incorporating diverse produce options and providing recipe cards to better serve the community.
Il Mercato Contadino Delavan-Grider di KeyBank a East Buffalo ha concluso la sua terza stagione di successo, mostrando una crescita significativa dalla sua inaugurazione nel 2022. Inizialmente istituito come mercato bisettimanale dopo un tragico incidente in un supermercato locale, ha ampliato le sue operazioni a settimanali nel 2023. Il mercato ora serve 3-4 volte più persone rispetto all'inizio.
La partnership tra KeyBank, Buffalo GoGreen e il Centro Comunitario Delavan-Grider si è rivelata efficace nell'affrontare l'insicurezza alimentare nell'area. Mentre il mercato entra nel suo quarto anno, i partner si concentrano sul rafforzamento dei legami comunitari, migliorando l'accesso per i residenti vicini e coinvolgendo la crescente popolazione immigrata del quartiere. I piani futuri includono l'inserimento di opzioni di prodotti diversificati e la fornitura di schede ricetta per servire meglio la comunità.
El Mercado de Agricultores Delavan-Grider de KeyBank en East Buffalo ha concluido su tercera temporada exitosa, mostrando un crecimiento significativo desde su lanzamiento en 2022. Inicialmente establecido como un mercado quincenal tras un trágico incidente en un supermercado local, se expandió a operaciones semanales en 2023. Ahora, el mercado atiende a 3-4 veces más personas que al inicio.
La colaboración entre KeyBank, Buffalo GoGreen y el Centro Comunitario Delavan-Grider ha demostrado ser efectiva en la lucha contra la inseguridad alimentaria en la zona. A medida que el mercado ingresa a su cuarto año, los socios se están enfocando en profundizar las conexiones comunitarias, mejorar el acceso para los residentes cercanos y involucrar a la creciente población inmigrante del vecindario. Los planes futuros incluyen incorporar opciones de productos diversos y proporcionar tarjetas de recetas para servir mejor a la comunidad.
KeyBank의 델라반-그라이더 농산물 시장이 이스트 버펄로에서 세 번째 성공적인 시즌을 마쳤으며, 2022년 출시 이후 상당한 성장을 보여주고 있습니다. 처음에는 지역 슈퍼마켓에서 발생한 비극적인 사건 이후 격주로 운영되던 시장은 2023년부터 매주 열리게 되었습니다. 지금 시장은 처음보다 3-4배 더 많은 사람들을 서비스하고 있습니다.
KeyBank, Buffalo GoGreen, 그리고 Delavan-Grider 커뮤니티 센터 간의 파트너십은 지역의 식량 불안 문제를 해결하는 데 성공적인 것으로 입증되었습니다. 시장이 네 번째 해에 접어들면서 파트너들은 지역 사회와의 연결을 심화하고, 인근 주민들의 접근성을 개선하며, 지역 내 증가하는 이민자 인구와의 교류에 집중하고 있습니다. 향후 계획에는 다양한 농산물 옵션을 포함시키고, 지역 사회를 더 잘 서비스하기 위한 레시피 카드를 제공하는 것이 포함됩니다.
Le Marché Fermier Delavan-Grider de KeyBank à East Buffalo a terminé sa troisième saison réussie, montrant une croissance significative depuis son lancement en 2022. Initialement établi comme un marché bimensuel suite à un tragique incident dans un supermarché local, il a élargi ses opérations à un fonctionnement hebdomadaire en 2023. Le marché dessert maintenant 3-4 fois plus de personnes que lorsqu'il a commencé.
Le partenariat entre KeyBank, Buffalo GoGreen et le Centre Communautaire Delavan-Grider a prouvé son efficacité à traiter l'insécurité alimentaire dans la région. Alors que le marché entre dans sa quatrième année, les partenaires se concentrent sur le renforcement des liens communautaires, l'amélioration de l'accès pour les résidents voisins et l'engagement avec la population immigrée croissante du quartier. Les projets futurs incluent l'incorporation d'options de produits diversifiés et la fourniture de cartes de recettes pour mieux servir la communauté.
Der Delavan-Grider Bauernmarkt von KeyBank in East Buffalo hat seine dritte erfolgreiche Saison abgeschlossen und seit der Eröffnung im Jahr 2022 ein signifikantes Wachstum gezeigt. Ursprünglich als zweiwöchentlicher Markt nach einem tragischen Vorfall in einem örtlichen Supermarkt gegründet, wurde er 2023 auf einen wöchentlichen Betrieb ausgeweitet. Der Markt bedient jetzt 3-4 mal mehr Menschen als zu Beginn.
Die Partnerschaft zwischen KeyBank, Buffalo GoGreen und dem Delavan-Grider Gemeindezentrum hat sich als erfolgreich im Umgang mit Ernährungsunsicherheit in der Region erwiesen. Während der Markt ins vierte Jahr eintritt, konzentrieren sich die Partner darauf, die Verbindungen zur Gemeinschaft zu vertiefen, den Zugang für Anwohner zu verbessern und sich mit der wachsenden Einwandererbevölkerung des Viertels auseinanderzusetzen. Zu den Zukunftsplänen gehören die Einbeziehung vielfältiger Obst- und Gemüseoptionen sowie die Bereitstellung von Rezeptkarten, um die Gemeinde besser zu bedienen.
- Market attendance has grown 3-4x since 2022 launch
- Successfully expanded from bi-weekly to weekly operations
- Strong community partnership demonstrating sustainable growth
- None.
NORTHAMPTON, MA / ACCESSWIRE / December 30, 2024 / KeyBank
Effort focused on food insecurity in East Buffalo has grown and partners are looking to deepen the market's presence in the neighborhood
Since the movie "Field of Dreams" premiered in 1989, a simple but meaningful line has become part of the American lexicon: "If you build it, they will come."
That applies to the KeyBank Delavan-Grider Farmers Market, which recently wrapped up its third season in East Buffalo. Following the racially motivated shooting that took place at a supermarket in Buffalo, NY on May 14, 2022, KeyBank, Buffalo GoGreen and The Delavan-Grider Community Center partnered to start the market on a bi-weekly schedule in the summer of 2022. In 2023, the market expanded to a weekly schedule, opening in late spring and wrapping up in the fall.
WATCH: This effort and the difference the market has made in the community is highlighted in a video that can be viewed here: https://youtu.be/ElN5G4rFbw8
Partners agree that the market has grown substantially, saying it's serving three to four times as many people from when it began in 2022. Neighbors often form long lines outside the Delavan-Grider Community Center, which hosts the market, before it starts each week.
"Although we advertised and there were flyers, I really feel like it was just simply people in the neighborhood and in the community sharing their experience. This is what increased the foot traffic here," said Candace Moppins, Executive Director of the Delavan-Grider Community Center. "When I was asking people, how did they find out about it, they were saying their friend or they saw the clip on television about KeyBank and the farmers market."
"I feel like this year we really made our mark," said Alison DeHonney with Buffalo GoGreen, the market's main produce supplier. "The first year people are like ‘oh this is new, ' the second year ‘not sure if it's going to come back.' Now I feel like we're entrenched at the Delavan Grider Community Center, people know what to expect."
In the three years the market has been helping fill the food desert void in East Buffalo, KeyBank Buffalo Corporate Responsibility Officer Chiwuike "Chi-Chi" Owunwanne has driven the partnership with Buffalo GoGreen and the Delavan-Grider Community Center that helped this effort thrive.
"In order to tackle challenging issues, it's easier when you have good partners. And good partnership requires being able to establish a rapport and a relationship," said Owunwanne. "I think we've just done that really, really well amongst the three of us as it pertains to trying to solve for something that probably was not on anybody else's radar."
"There was never going to be a market there in that part of the city," said DeHonney. It's not where people would typically find a farmers market, although it is very needed and has been very well received. The idea that people on a certain economic scale don't want, need or understand what good food and healthy options and good produce is, the market proves that none of that is true."
As partners begin planning for the market's fourth season, they're focused on deepening connections with the community, including working to improve awareness and access for nearby residents, and connecting with the neighborhood's growing immigrant community.
"There are families that are living in and thriving in this neighborhood. We need to continue to cultivate it," said Moppins. "I think that as we continue to see a surge of new Americans coming in that we will incorporate more produce that they use to cook with that gives other folks an opportunity to learn how to cook those things. I know Allison and I have talked about sharing or providing recipe cards for the various produce. So we're going to put those things together for year four but I just think that it's going to be bigger and better."
Learn more about the impact the KeyBank Delavan-Grider Farmers Market is making in East Buffalo
Read more about additional ways KeyBank is helping fight food insecurity in East Buffalo
Learn more about KeyBank's commitment to helping clients and communities thrive
View additional multimedia and more ESG storytelling from KeyBank on 3blmedia.com.
Contact Info:
Spokesperson: KeyBank
Website: https://www.3blmedia.com/profiles/keybank
Email: info@3blmedia.com
SOURCE: KeyBank
View the original press release on accesswire.com
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